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Where is the money, Lebowski? How to identify and solve the problem in game economy
- 1. Where is the money, Lebowski? How to identify and solve the problem in game economy Vasiliy Sabirov lead analyst
- 4. Analytics is the remedy for your project 1. Take measurements 2. If everything is clear, make a decision 3. If not, measure additional KPIs 4. Go to point 1
- 5. Level 1 Major KPI ● metrics of scale (quantitative) ○ revenue, gross ○ DAU, WAU, MAU ○ users online ○ new users / installs
- 7. Level 2 Metrics of quality ● retention ○ day 1,7,28 retention ○ rolling retention ○ lifetime ○ sticky factor ● monetization ○ ARPU ○ ARPPU ○ paying conversion ○ LTV
- 8. Revenue is falling. Why?
- 10. Level 3 Events & funnels How to build the event structure? ○ mark key user’s actions (payments, share button, churn) ○ find its neighborhood (shop -> sword -> buy -> confirm) ○ where can user have problems? Pay attention to your tutorial, analyze it in details.
- 12. Level 4 Game structure ● player levels, game locations, loops ○ conversions ○ complexity ○ churn ○ revenue ○ any additional parameter (stars / health points / steps / boosters, etc.)
- 15. Players got stuck on level 7. Why?
- 16. Level 5 Game economy ● currencies ○ spendings ○ earnings ○ purchases ○ on account ● IAP ○ by categories ○ by levels ○ by prices
- 19. How to increase payments on levels 20-25?
- 20. ● major KPI ● metrics of quality ● events & funnels ● game structure ● game economy
- 21. But there is always one additional dimension. It’s called segmentation.
- 22. by paying activity & frequency ● frequent sessions - paying users ● frequent sessions - non-paying users ● rare sessions - paying users ● rare sessions - non-paying users
- 23. RFM-analysis ● R - recency ● F - frequency ● M - monetary For paying users only.
- 27. Other types of segmentation ● country ● language ● device ● platform ● traffic channel ● events etc.
- 28. 1. major KPI 2. metrics of quality 3. events & funnels 4. game structure 5. game economy
- 31. We have a full cycle analytics solution for game developers: user behavior analysis, traffic optimization & push notifications Attract more users for less money Retain and engage them Convert them into payers Get more money from your app www.devtodev.com
- 32. All data sources and platforms SDKs for all platforms www.devtodev.com Your server directly (using our API) to analyze any complicated internal values The MARKET (Apple AppStore, Google Play) to enrich the data, verify it and make analytics more detailed. We can also get data from: