Delivered at Casual Connect Europe 2019. LiveOps at Wargaming Europe consists of a department that joins CRM, in-game events and analytics expertise.. Innovative approaches allowed Wargaming Europe to increase knowledge about its in-game activities and deliver daily custom campaigns to thousands of customers.

1. Wargaming Europe
Julien Alphonse
Senior Live Ops Analyst
1

2. Live Ops Structure 2
Data Science
New projects
Server Side
Events
CRM + PRMPInfluencers
Live Ops Analytics
Provide models, market research
Pre & Post analysis, Dashboard & tools, Forecasts, market research

4. Revenue forecast 4
Forecast
Will we be on track with
our targets?
Do we have enough events
to reach targets?
Adapt
What can we do to save
the month?
Analyze
Why some events under-
performed?

5. Synthetic Control Group 5
Overview
Event
This event is supposed to have an
impact on revenue by increasing credits
expenditures
Active daysActive days, revenues, credits spent
Active daysActive days, revenues, credits spent
CG
TG
Before

6. Synthetic Control Group 6
Procedure
Data extraction
Data transformation
Synthetic CG

7. Synthetic Control Group 7
Data transformation
Player ID Revenues Active days Credits spent
1234 $0 4 234 758
1235 $12.458 7 387 965
Player ID Revenues Active days Credits spent
1234 0 4 3
1235 2 7 5
Quantile QuantileNo
transformation

8. Synthetic Control Group 8
Control Group construction
Revenues Active days Credits spent Players in TG (A) Similar players (B) Ratio B/A
0 4 3 12 246 20.5
2 7 5 54 149 2.76
9 1 1 1 0 0
Match 1 TG player with X
similar players
Share of TG that will be
retained
1:1 98%
2:1 96%
3:1 95%
4:1 74%

9. 9
Analysis
Synthetic Control Group

10. Pre-analysis 10
Ex: Missions definition
What is the probability to win 5 battles in
a row?
1
25
= 3,125%
In order to boost retention, we want to design some missions that will offer some freebies to our players.

11. 11
W L W W L W L L L W W W
Pre-analysis
Ex: Missions definition

12. 12
What is the probability to win 5 battles in
a row?
1
25
= 3,125%
Pre-analysis
Ex: Missions definition

13. THANK YOU
Q & A
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