2. 2
Trader Registrations ( Dashboard and Reports) - Brandtone
• Registrations Dashboard Actionable, Filters, Parameters):
Allows you to drill into any dimension and get from top to
bottom into the actual trader info level
• Registrations Report ( Client Facing , PDF Format):
Automatically send out using Tableau Commands that send out
a parametered Report once it is setup.
3. 3
Offer Uptake Report ( Dashboard and Reports) - Brandtone
• Offer Redemption Dashboard Actionable, Filters, Parameters): Allows you to drill
into any dimension and get from top to bottom into the actual trader info level
• Offer Uptake Report ( Client Facing , PDF Format): Automatically send out using
Tableau Commands that send out a parametered Report once it is setup.
5. 5
Cohort Selector ( Segments Traders into Groups based on individual parameters) - Brandtone
6. 6
Operations Entries Check (Web and Mobile Version) - Brandtone
• Ops required a Drilldown Dashboard that would allow them to spot the cause of
issues. With this Dashboard they could compare stats today vs yesterday ( up until
now ) in various ways in order to spot anomalies.
• There was also a Mobile version build in order to facilitate On-Call Colleagues. You
can have a different Layout on Mobile using the same Build.
Mobile Version
7. 7
High Level Manager Dashboard - Zynga
• The Dashboard is the main reporting Dashboard for Customer Support in Zynga ( Code)
• Key Metrics with lots of different slices
• Forecasting
• Bugdeting
• 1 Sheet Report mailed out to Management
• This Dashboard is used in all Aspects of CS Reporting & Analysis
8. 8
Salesforce Ticket Stream Monitor - Zynga
• Using the Salesforce Connector in Tableau i am able to have Ticket Information
streamed Live to a Dashboard
• Picture Left gives you a current Health Status of the Queues, as you can see Game
Closures are massively Out of Service Level Agreement
• Picture Middle indicates if there is any significant increase per hour compared to
yesterday
• Picture Right will indicate per Game the Day over Day increase
• This Dashboard was then displayed on the Screens to have live Updates on the
Customer Support Ticket Queues in order to act as soon as possible
9. 9
Recruitment Dashboard - Zynga
• This Dashboard was done using Excel Spreadsheets coming from Jobvite
• Picture Left in this example, lets you highlight a Recruiter that will show you detailed
info on who he recruited, how long it took him to hire and other details available
• Picture Right gives you an Idea of how many people applied for a position.
Highlighting a position will filter the Funnel view for the position.
• This Dashboard is an ideal way for CEO‘s and others to see how Recruiters are
performing, which roles take a long time to fill and to prioritize the empty key
functions
10. 10
QA Bug Leaderboard
• This Dashboard is a combination of Ticket Data and Jira Bug Information, you can
find the SQL Code to this here: Leaderboard
• Players Tickets are categorized by their associated Bug ID in Jira. Using the players
info, we can then determine how likely they are to continue engaging, playing &
spending depending on their type of Issue
• This allows QA to prioritize the most severe Bugs by aspects of Revenue,
Engagement & Retention
11. 11
Country Slicer Dashboard - Zynga
• This Dashboard was created for the international Team and Marketing to see where
opportunities are. The SQL code behind this can be found here: Country Slicer
• You can check Key Metrics from your Business, ranked by i.e.: Revenue, colour-coded
by i.e.: Primary Country Language and sliced by Country
• I was able to illustrate for Example the big success of a game in the global market,
compared to other games previously released
• Those learnings where then used to translate the game into new languages
12. 12
AppAnnie Marketing Opportunity Research - Zynga
• This Dashboard was created
using AppAnnie Data
• A map view of all Downloads,
Revenue & Average Revenue
per Download gives you a
direct answer as to where to
invest
• Looking at the Market Share
from zynga in each country
you could see where the
opportunities where: China,
Brazil, Russia, India, Japan &
South Korea
• Learnings from this Data
shows that United States is
still the Nr. 1 Revenue
Country, however, Japan and
the other emerging countries
are following and you have to
start marketing and investing
into these
13. 13
Case Deep Dive Dashboard – QA Tool - Zynga
• This Dashboard Tool was created for QA to analyze Agents / and or see Ticket Trends ( SQL Link )
• QA was able to quickly identify poor Agent performance, but also reward good performance
• Game Leads also use this Dashboard to identify Trends using Categories and giving Examples to
Studios using the Caselink feature
14. 14
Terrific Tableau Training – Google Doc Powerpoint - Zynga
• The Tableau Training covered all aspects of
the enduser
• The training document works without any
trainer on site. You are able to work the deck
on your own pace, pause and come back any
time
• The Training had a Questionaire at the End
with a series of Questions regarding the
Training ( Results: 92.88% correct answers )
• Contents of the Training:
