The Item Performance Calculator is an assistant for every cash shop decision maker. Including 80/20, “A, B, C” and Active purchase users rules, rates (server equipment, objectives), year(s)/Month(s) turnover for each items in Game Currency, Euros or Dollars… the most helpful options are those offering immediate forecasts after each decision made by the project manager!

1. ITEM PERFORMANCE
CALCULATOR
Made by Frederic NORMAND
Monetization Manager for F2P
Private Financial Bank Adviser

2. Some are not used to metrics and statistics but are the best managers a
company has ever wanted, others are crawling under new stuff and
implementation but are in the meantime the best employees visionnaires,
others simply cannot spot with certainty and easily which of their items are
best or worst sellers however those people are the best performers and their
audience acclaimed them for their wisdom or their organizational sense… and
for all of them, when it comes the time to interpret, correlate and extract
graphics, they feel deprive of their credibility or unsure of what to say or to
defend regarding their market game decisions...
...and for sure, the Item Performance Calculator (IPC) can help!
A tool designed for Project Managers

3. The Item Performance Calculator (IPC) isn’t a decision maker but a clever
assistant giving hints and metrics with the convenience to remember
everything since the game is existing.
It is adaptive regarding results obtained from a month to another (or even
day to day if required), and all of its figures and advices are interchanging
smoothly depending on your market data results.
Including 80/20, “A, B, C” and Active purchase users rules, rates (server
equipment, objectives), year(s)/Month(s) turnover for each items in Game
Currency, Euros or Dollars… the most helpful options are those offering
immediate forecasts after each decision made by the project manager!
IPC is useful for:
- Planification (Create a monthly schedule is easy)
- Extract Statistics (Best items, cash shoppers demographics, Server
equipment, cannibalization)
- Metrics (Best sales, Item sales seasonality, Aging items)
- Archives (Results compared and kept from a year to another one)
The IPC is an assistant

4. All cash shop items, translated in any
language used by your game,
classified alphabetically or per prices.
All Items and Prices in one look!

5. Reports are made easier for producer
or project manager to their hierarchy,
however...
Turnover, Sales, Quantity sold, etc...

6. … Estimations are made by the tool
on the number of active/circulating
items and the remaining potential
sales. Thus, a producer won’t keep
any longer oversold items.

7. An item got a “Purchasing
interest quality” input with
several datas like sales, total
day presence in the cash
shop, community feedback
and producer assumption...
Items got a personal classification!

8. Refine your
objectives.
Days and
potential
earnings in a
month/year are
displayed and
modified
automatically
after a new
change has
been made.
Setting objectives = immediate
feedback on your strategic choices!

9. Remaining %age to
reach the objectives
And more hints!
Sever current
Turnover
Server
Rentability
Server
potential
turnover
Player’s
community
quality
Giving free items
or create a sale?

10. The tool gathers every existing items and keeps tracks on previous years sales
Dive in the Archives

11. The Item Performance Calculator can add as many categories a producer
needs.
Unlimited categories

12. Any producer can load datas in order to
get graphics and points KPI.
The tool favours accurate survey!
Metrics and Graphics

13. Annual objectives - Current Turnover - Best items
A brief summary of pertinent data
available on the first page

14. New item can either be put in the tool one
by one or in a group!
In Development
A new monthly sales schedule created in a
click!
Going from one market to another or
watching all results for all servers - Features
for the high management

15. ● Planned monthly Cash Shop schedule for the EU markets: According to sales comparison, new
item entries, seasonality of our products, players expectations coming from surveys and reports,
planned the whole and usual next month Sales and Event Schedule
● Created Excel Tool to define prior items sales and better rotation in the online cash shop
● Introduced a reliable schedule system based on figures, calculation, turnover and customer data
base variation
● Coordinated teams (QA, Loca, CM) in order to meet milestones and schedule expectations
● Created specific reports with a custom date range
● Planned demands to developers for specific Cash Shop items
● Cash shop technician expertise allowing me to highlight the best items and bound purchases
● Specialised in F2P environment: Hardcore, Casual and Social gaming (Browser and apps)
● Monetization: Applied financial and bank calculation to understand customers purchase behavior
in order to maintain regular sales figures even with an aging game
● In order to compensate the absence of a mileage system, I made several Cash Shop Events in
order to retain customers regular attention and create purchasing habits
● Keep a high retention rate on an aging game
I am available and open for any discussion opportunity.
Thanks for watching!
Frederic NORMAND
Monetization Manager