The future of mobile gaming is in operations. It’s not enough to just have great gameplay — that’s table stakes now. Winning games need to be able to engage their players long after launch and keep them coming back for more. To do that you need a great live operations strategy and the backend tools to execute it. And while it used to be that if you wanted a backend for your game, you had to build it yourself, companies like PlayFab and others are now making it easy for everyone.