Introduction to LLP@Tecnico Spring 2016 Edition

1. LLP@Tecnico
Luis Caldas de Oliveira

2. Introduction
http://www.youtube.com/watch?v=VZvgj6B2JZs

3. No Business Plan
Survives First Contact
With A Customer

4. Strategy:
Business Model to
Operating Plan

5. LLP: Lean LaunchPad
• The Business Model Canvas
• Customer Development
• Agile Development

6. The Business Model
Canvas

7. BMC video
http://www.youtube.com/watch?v=QoAOzMTLP5s

8. Customer
Development

9. Agile Development

10. LLP: Lean LaunchPad
The goal of the Lean LaunchPad is to impart an
evidence-based methodology for scalable
startups that students can use for the rest of
their careers.

11. Experiential Learning
• The Flipped Classroom
• Team Teaching: Students up Front

12. Where is it Used?
• Stanford University: Stanford Technology
Ventures Program
• UC Berkeley: Haas Business School
• NSF: Innovation Corps classes
• Columbia Business School
• many others...

13. Examples
• Speedmeet:
http://www.slideshare.net/sblank/trust-
score-final-2013-berkeley-video
• Autonomow:
http://www.slideshare.net/sblank/autonomo
w-e245-final-presentation

14. LLP@Tecnico
• Experimental implementation in 2013/14
• Special track of an already established
course on entrepreneurship
• Maximum of 8 teams
• Teams apply with a Business Model Canvas

15. LLP@Tecnico
Examples
• Hi!Fidelity Loyalty Program:
https://youtu.be/X-AtxmXHL-
8?list=PLFNqvUqW2S2Xp7RIta1udC-
R90aFniqt4
• SwimPro Promotional Video
https://youtu.be/3vcQ4fAhwBw?list=PLFNq
vUqW2S2W_4fZ8itMm_vxodokR6att

16. Warning
This course pushes many people past their comfort zone.

17. Conditions to Apply
• Learn and apply Business Model Canvas for a
product or a service
• Be willing to accept the flipped classroom model
by following Steve Blank’s course on Udacity
• Be willing to complete 10 in person or skype
interviews per week
• Be willing to develop prototypes (teams must have
domain experts)
• Accept that all information presented in the class
will be shared with the world

18. Syllabus
• A 3 hour class per week
• Each team must prepare a 10min
presentation per week
• Office hours: 20 min/team every 2 weeks

19. Grading
• 15% for individual participation
• 40% for Out-of-the-building Customer
Discovery progress
• 20% Team weekly presentation
• 25% Team final presentation

20. Class Plan
Class 3Class 2
Class 4
Class 5
Class 6
Class 7
Class 8

21. References
• Business Model Generation, Osterwalder &
Pigneur
http://www.businessmodelgeneration.com/d
ownloads/businessmodelgeneration_previe
w.pdf
• The Startup Owner’s Manual, Blank & Dorf
• How To Build a Startup – Udacity
https://www.udacity.com/course/ep245

22. Obrigado