Kinobi is proposing a student career management system called Kinobi Z to Politeknik Unggul LP3M. Key features of Kinobi Z include an AI resume builder, virtual experiences and online courses, a job portal, and administrative dashboard and data analytics. The package is priced at IDR 72 million per year. Optional add-ons include white labeling, additional data analytics, and marketing support like workshops. Kinobi has experience partnering with over 60 universities across Asia to help more than 125,000 students with their career preparation and job searches.

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For Politeknik Unggul LP3M
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April 2022

2. CONFIDENTIAL – Solely for internal use - not to be distributed without the express consent of Kinobi
Your Needs
● Politeknik Unggul LP3M currently has
little visibility on students’ preparedness
for jobs & internships
● Politeknik Unggul LP3M has hosted a lot
of job fairs & workshops although
uncertain on outcomes post-workshop
● Your university has a need to support its
students in applying for jobs and
internships using online tools
Our Proposal for Politeknik Unggul LP3M
After hearing your needs, we have prepared the following proposal
Our Proposal for Politeknik Unggul LP3M
Student features
z
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Resume Builder
Proposal Details
● Unlimited number of students with access to
resume builder
● Up to 5 seats for administrators to access
admin dashboard & data analytics
● Marketing support including 2 EDM design
and launch strategy support to students
● Technical support via in-platform live chat
for unlimited students and administrators
Optional Add-ons
● White-labelling of platform, with
replacement of Kinobi logos to Politeknik
Unggul LP3M logos
● Data analytics to help get the most out of
your data
BETA
Job Portal
Admin Features
Data Analytics
Admin Dashboard
Online Courses

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Price List
Administrative Features
1. Direct Student Contact enabled
2. Sorting students resume by
● GPA
● Working & organizational experience
● Monthly report
Complimentary:
Inclusion into our exclusive Asia Career Center network
Discovery Tracer Study, includes:
● Up to 2 workshop sessions to identify issues and present
solutions
● Complimentary to use for up to 6 months for up to 30k
students (if new solution)
Kinobi All-in One Package IDR 72 Mio/year
IDR 24K/year/student = IDR 2K/month/student
1. Basic Hosting / Server
Includes:
● Resume Builder (include all templates)
● Kinobi Job Portal
● Access to Data
● Uni-themed Site and Landing Page
2. Online Courses
● 2 Premium per Month Unlimited Uploads for
internal course
● Virtual experiences (all access)
Price and features breakdown

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60+ Partner Universities Across Asia
We are partnered with 60+ top universities so you can have access to their career offices and students
“We have found Kinobi to be a trusted partner to provide resume tools,
a job portal and virtual career fairs for our students across UniSIM and
its partner universities. This is why we have purchased more features
such as our upcoming virtual career fair to be hosted on Kinobi's
platform”
-Dr Aaron Tan, Head & Director, Learner Advisory and Career Center
“PSB Academy has 12,000 students from 50 countries in its city
campus in Singapore. For a team of 4, it is impossible to keep track of
all of them, and how prepared their resumes are. We are glad that
Kinobi is able to provide its AI resume scoring to help us gauge where
our students stand, making our jobs easier.”
-Falilah Mohamed, Assistant Vice President, Student Affairs &
Industry Engagement
“Universitas Muhammadiyah Yogyakarta has more than 25,000
students. We are glad that Kinobi is able to provide its AI resume
scoring to help us gauge where our students stand, making our jobs
easier.”
-Puthut Ardianto, S.Pd., M.Pd., Head of Career Center
Our Clients:
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About Kinobi Z
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Kinobi provides an Operating Software for University Career Offices
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Resume Builder
Help students build
ATS-approved resume
Student Features
Virtual Experiences
Enables students to
explore various jobs
Interview Prep
Support interview prep
with sample Q&A
Operating Software for Next-Generation Career Offices
Kinobi Z: Student Career Management System
Mentoring System
Provide networking
opportunities
Tracer Study
Enable student
employment tracking
BETA
Admin Features
Event Registration
Enables events to be
seamlessly tracked
Value-Add Services
Workshops
Content Marketing
Job Portal
Job Fair
Admin Dashboard
Data Analytics
Technical Support

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Typical enterprise platforms provide limited support
Platforms only provide basic technical support
Typical enterprise platforms are not effective
Features provided by competitors are built by admins, not students
Typical problems faced by universities
Typical enterprise platforms are not engaging
70-80% of students don’t regularly use university-provided software
Kinobi Z’s Value Proposition
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Kinobi’s platform elevates career offices to the next level, more than anyone can
How Kinobi Z solves the problem
Kinobi Z is highly engaging
100K+ students use Kinobi organically, supported by gamification
Kinobi Z is highly effective
1K+ reviews say that Kinobi has helped them with jobs & internships
Kinobi Z is highly integrated
Multiple Kinobi products work together to solve students’ readiness
Typical enterprise platforms provide only one product
Products are typically standalone & does not ‘talk’ to other products
Kinobi Z is highly supportive
Kinobi’s team can provide technical and marketing ‘hype’ support

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Student Features: Resume Builder
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We help students build an ATS-approved resume within minutes & more
Benefits
For Students
● Save up to 12 hours preparing & researching on
building the perfect resume & cover letter
For Career Offices
● Save hours & budget by reducing time & budget
needed to schedule resume & cover letter workshops
● Optimise use of in-house career coaches by having
students complete pre-formatted resumes first
Resume Builder
Core Functions
#2: Model resume samples
#1: Google-form style Resume Builder
#3: Resume scoring & recommendation
● Save students hours of
resume prep by giving
ATS-ready templates
with guides
● Allow resumes to be built
within minutes
#4: Cover Letter Builder, in similar format
● Save career offices hours
reviewing resumes by
giving improvement
suggestions
● Provide relative scores &
incentive to improve
● Save students hours of
research with 20+ real
resume samples across
industries
● Enable copy-pasting of
samples into the builder
● Save students hours of
cover letter prep by
giving clear cover letter
templates
● Allows cover letters to be
built within minutes

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Student Features: Resume Builder
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The user flow is made easy with just 6 simple steps to complete a resume
Step #1 | Sign Up with Account Step #3 | Fill in the Data
Step #6 | Download in PDF Step #5 | Review & Improve Step #4 | Score Resume
Step #2 | Choose Sample or Start New

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Student Features: Virtual Experiences & Courses
Benefits
For Students
● Save multiple days researching on different roles
● Save multiple weeks/months having to intern at
different roles for the sake of ‘experience’
For Career Offices
● Save hours & budget by reducing time & budget
needed to schedule industry-specific career
workshops
Virtual Experiences & Courses
We help students get introductory insights into multiple industries & jobs
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#3: Engaging bite-sized learning
Core Functions
#2: Quiz & micro-certifications provided
#1: Wealth of content, made regionally
● Optimise student career
discovery by exposing
them to 10+ industries
with 30+ hours of content
● Content produced by
practitioners whom are
young & relatable
● Optimise learning with
quiz functions to help
with learning retention
● Provide incentive with
automated certification
upon passing of quiz
#4: Ability to add-on own courses
● Keep students engaged
with each sub-module
spanning not more 15
minutes each
● Enable own in-house
curriculum or webinar
recording to be
integrated into platform
● Provide up to 1000 free
hours available to upload

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Student Features: Virtual Experiences & Courses
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There over 80+ hours of content available, made by 20+ coaches
Course Highlight: Social Media Marketing
● Conducted by Duo Studio, a
leading social media marketing
company based in Singapore
● Highlighted topics:
○ Social media strategy
○ Role of paid media
○ Setting KPIs
○ Establishing brand
Course Highlight: Interview 101 Course
● Conducted by Kinobi’s Head
Coach
● Highlighted topics:
○ Interview journey
○ How to answer 3 top
interview questions
Arry Rizkhy
P&G
Coach Highlight
Coach Highlight
Sandra Cory
Gojek
Masahiro
Temasek
Natalie Eng
Google
Olivia
Tokopedia
Nathan
Oliver Wyman
Hafiz Kasman
Kinobi
Alexis Cheong
Duo Studio
Benjamin Wong
Kinobi
Kai Tsi
Circles
Virtual Experiences
4-5 hours courses providing deep insights into a
key industries; includes quizzes & exercises
Courses & KinClasses
30-60 minute short courses & classes
providing tips & tricks about key job topics

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We provide a comprehensive suite of admin features to help you succeed
Admin Dashboard
Admin Features
Up to 5 administrative seats provided
● Ability to view, edit & download all
student data, including:
○ Student data
○ Resume & cover letter data
● Ability to add to own university or
in-house courses to the platform
Access to all data points & insights
● Ability to analyse comprehensive
suite of data, such as:
○ Daily usage of resume builder
○ Daily usage of
● Simplify reporting by requesting for
admin reports on-demand from Kinobi
Data Analytics Technical Support
Enabled live chat for unlimited users
● Students & admin both can report
technical issues on-demand with live
chat feature enabled

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To generate initial traction, we can support with marketing & events
Value-Add Services: Content Marketing & Workshops
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Content Marketing Workshops
Up to 2 EDM designs can be made available for free
● Provide complimentary EDM design and launch strategy to
improve conversion rate amongst students
○ Based on Kinobi’s experience catering to 1M+ Gen Z
students across its social media platforms
Up to 1 workshop can be made available for free
● Provide complimentary resume building workshop to gain
initial traction amongst students for resume builder
○ Typical response rate up to 200-300 students for 1st
resume building workshop done
Ability to add-on more workshops if needed at partner pricing
● Can choose from over 100+ coaches in 20+ industries

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To generate more direct job opportunities, we can support with portal & fairs
Value-Add Services: Job Portal & Job Fairs
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Job Portal Job Fairs
Job Portal can be made available at add-on fee
● Constantly updated job portal can be provided with 200+ job &
internship opportunities
○ Always updated weekly with new job opportunities
relevant to students
○ Ability to request for specific industries, if needed
Job Fairs can be made available for free
● Can provide direct & free student access to Kinobi job fairs
○ Conduct 2-3x open job fairs annually for each country we
are present in, available for all university partners
● Can host university-dedicated job fairs at add-on fee
○ Conduct dedicated job fair with minimally 20+ job partners

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70,000+ from Indonesia
20,000+ from Philippines
10,000+ from Singapore
70,000+ resumes built
50,000+ course learners
10,000+ interview preppers
Our Student Users
Over 125,000+students use the Kinobi platform
● Provided Resume Builder for students via Kinobi
platform, with data access given to career admin
● Hosted Resume Workshop with Kinobi, to assist
students with getting started on the platform
Issues faced
● Already conducting resume workshops though found
it difficult to track outcomes (i.e. resume completion)
● Wanted a more advanced, on-demand way of helping
students build ATS-ready resumes & an ability to
monitor progress
How they use Kinobi Z
● Provided Virtual Experience for students via
SIM-branded platform, managed by Kinobi
● Hosted 4 Workshops with Kinobi, tackling 4 growth
industries: FMCG, Start-ups, Finance, Trading
Issues faced
● Already have existing career workshops to address
generic career topics, but needed help to cover more
interesting growth industries like technology
● Wanted a hybrid live & on-demand offline model for
its delivery of career workshops
How they use Kinobi Z
Our Track Record
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Kinobi Z has powered many universities & organisations across the region
Singapore Institute of Management
Virtual
Experience
Workshops
James Cook University
Resume
Builder
Workshops
Case Studies
Our Track Record

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About Kinobi
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We want to empower the 200 million youths in Asia, starting with
Singapore, Indonesia, Philippines & Thailand. With over 125,000+
members, our goal is to help youths realise their dreams.
We are a platform for all youths who need a push in their career journey.
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About Kinobi
A job prep platform providing #OpportunitiesforAll
For Resume Preppers ✍
📜 Automated Resume Builder
Create ATS-friendly resumes easily
💯 Model Resume Templates
Learn from the best resumes for every role
For Job Explorers 👀
󰞹 Virtual Experience
Get exposure to roles & industries
🗯 Career Feeds
Provide social channel to chat freely
For Interview Preppers 󰠈
󰞹 Interview Training
Train for interviews with samples Q&A
📚 Interview Guides
Learn from verified interview guides
For Job or Major Switchers 🔎
😇 1-to-1 Coaching Support
Seek help from verified professionals

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20+ coaches
10+ companies
Content
50+ courses
10+ industries
Members
250,000+ from Indonesia
100,000+ from Philippines
50,000+ from Singapore
400K+
300,000+ students
100,000+ early careers
Our Platform
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We have impacted the careers of more than 125,000+ youths to date
80h+
70,000+
1,000+
150+
100+
20+
Resumes built
Questions asked
Coaches onboard
Campus ambassadors
Partner universities

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3rd Batch of Campus
Ambassadors (ID)
500+ applicants
5% acceptance rate
Followers
150K+
Our Reach
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We have built hype & reach within the Gen Zs across the region
2M+ 100+
20K+
Social Media Events
Ambassadors
100+
Ambassadors to-date
Attendees
Events
Likes
Career Buffet,
Singapore
500+ attendees
Career Day,
Indonesia
1,000+ attendees

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Successful placements
Ahmad Lutfi Karim
Universitas Gadjah Mada
(2021)
Venna Shintya
IPB University (2020)
“Jujur, Tak sia-sia ikut coaching sessionnya. aku langsung dikasih banyak insight dari
POV mentornya yang membawa ke suasana selection yang practical. How she
overcome it, tips & trick, dan bahkan sharing her life goals dgn penyampaian yang
friendly dan tak mendikte. 1 jam benar-benar tak berasa karena kita tak hanya bicara
tentang mentor, tapi juga sharing apa yang udah kita lakuin saat ini--dan ini jadi seru
bgt (malah ngobrol jadinya hehe). Jadi selain coaching, kita juga networking sama
mentornya”
“Sebelumnya saya tidak tahu bagaimana desain yang tepat untuk CV profesional,
Resubi Kinobi sangat membantu! Setelah membuat CV profesional saya sendiri di
Resubi, saya melamar ke salah satu perusahaan asuransi dan saya lolos ke tahap
wawancara. Saya sangat senang! Terima kasih banyak Kinobi!”
“I found myself learning new tips and tricks weekly that would benefit my career,
despite already having some prior industry experience with a leading tech company.
This is testament to the quality of training, the relevance of the content, and the
heart of the organizing team.”
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Our Members’ Success
Our members have had great success, with glowing reviews
Testimonials
Yingjie Chin
Singapore Institute of
Management (2021)

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Muthiah Muthiah
Senior Tech Recruiter
Our Coaches
Our platform is supported by our coaches from top industries in Indonesia
Rizqi Isnurhadi
Marketing Lead
Financial Technology
Cliff Ricardo Sutantijo
Head of Growth
Henri Widiyanto
Consultant
Pascal Setiadi
Banking Analyst
Nico Mulyawan
Client Partner Lead
Vioni Hanifa
Account Executive
Product Management
Consulting
Human Resources
Banking
Sandra Clarisa
Sr. Product
Marketing Manager
Vita Amalia Sipayung
Product Manager
Cathy Sofhiea
Consultant
Stella Hie
Consultant
Jordi Lokanata
Associate
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Sales & Partnerships
Rio Ferdinand
Product Manager
E-Commerce
Taufik Fitriyanto
Product Manager
Arry Rizkhy
Key Account Manager
FMCG
Nickson Tigris
Future Leaders Program

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Previous Endeavours
● Support from SMU Chairman, President &
Office of Alumni Relations
● 5 weeks, huge demand – got 80+ mentors and
mentees onboard
● 5% acceptance rate – premier club; 200+
alumni are in top companies
● Won international recognition vs 2.5K+
mentoring programs worldwide
Co-founded 2 mentoring programs together since 2017,
impacting 500+ mentors & mentees, and 10K+ indirectly
through our events and content.
We understood first-hand the benefits of mentoring and
challenges of students in Gen Z. More importantly, we
understood that technology is needed to scale mentorship
from 1,000s to the 1,000,000s
It was through this that Kinobi was born.
Benjamin Wong
CEO, Head Coach
Hafiz Kasman
COO, Head Coach
● Support from Malay-Muslim community in
Singapore, Minister Masagos & PS Rahayu
● 80+ mentors and mentees within
Singapore’s largest ethnic minority group
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Our Founding Story
We built based on our passion for mentoring

23. https://app.kinobi.asia
@kinobi.asia
/kinobiasia
mailto: hello@kinobi.asia
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