LLP Key Concepts LPC – Launch Pad Central Teams and business ideas Market Types and Sizes Work for next week

1. LLP@Tecnico
Class 1
Luis Caldas de Oliveira

2. Agenda for Class 1
• LLP Key Concepts
• LPC – Launch Pad Central
• Teams and business ideas
• Market Types and Sizes
• Work for next week

3. LLP KEY CONCEPTS

4. Instructors
• Prof. Luis Caldas de Oliveira
(lco@tecnico.ulisboa.pt)
• Prof. Joana Mendonça
(joana.mendonça@tecnico.ulisboa.pt)
• Diogo Henriques
(carlos.diogo@tecnico.ulisboa.pt)

5. Key Concepts
• Students are experts in their fields
• Advisors are technical consultants
• Mentors are business counselors
• Instructors are experts in the LLP model

6. Key Points
• Evidence-based entrepreneurship (not
“faith-based”)
• Students need to “get out of the building”
• Time management: intense and fast
• Community: every class member must
actively comment the other teams

7. Before Each Class
• Talk to 10 customers about lecture (n-2)
• Update narrative and canvas (n-2)
• Revise MVP based on findings about (n-2)
• Prepare presentation with findings about (n-2)
• Formulate hypotheses about (n-1)
• Prepare interviews about (n-1)
• Talk to mentors and advisors
• Watch Udacity lecture (n)

8. In Class
• Q&A about lecture (n-1)
• Team present findings about (n-2)
• Summary of lecture (n)

9. Weekly Class
• 3 hours preferably starting at 5 PM
• All teams must be present
• Some members maybe away for part of the
class
• All members must present during team
presentation

10. Mandatory Office Hours with Partners, a Mentor dedicated to team, uses LPC for review,
Advisors as domain experts
Lean LaunchPad
1 week before
Mentorship
Product Continual Revisions to MVP based on Customer Discovery
Customer
Discovery
Team presents weekly in front of cohort, formal curriculum,
Optional: Office space, weekly dinners w/guest speakers
10-15 customer interviews/week, present results in front of peers
Framing
Hypotheses
Education /
Community
Application by BMC, Initial Canvas, Updated Weekly Canvases
Lessons Learned
What we thought, what we did, what we found, what’s next.

11. LPC: LAUNCH PAD CENTRAL

12. LPC
• www.launchpadcentral.com

13. TEAMS AND BUSINESS IDEAS

14. MARKET TYPE AND SIZES

15. Market Types
• Clone Market (copy of an existing business
model)
• Existing Market (faster, better/high-end)
• Resegmented Market (niche, cheaper/low-
end)
• New Market (good enough, innovative)

17. Market Size
• TAM – Total Available Market
• SAM – Served Available Market
• SOM – Served Obtainable Market
• Year1-3 – Target Market
http://www.slideshare.net/sblank/nsf-lecture-1-
bus-model-cust-dev/207

18. WORK FOR NEXT WEEK

19. Customer Discovery
• Death by Demo 1
http://vimeo.com/groups/204136/videos/76390080
• Death by Demo 2
http://vimeo.com/groups/204136/videos/76172223
• Death by Powerpoint
http://vimeo.com/groups/204136/videos/76171146
• Understanding the problem
http://vimeo.com/groups/204136/videos/76173388
• Attention to Outliers
http://vimeo.com/groups/204136/videos/76177672

20. NEXT WEEK

21. Before Next Class
• Talk to 10 customers about your project
• Learn to use LaunchPad Central (LPC)
• Update LPC Narrative and Canvas
• Prepare Class Presentation
• Watch Videos
• Lecture 1: What We Now Know
• Lecture 1.5: Business Models and Customer
Development
• Lecture 2: Value Proposition

22. Slides
• Slide 1: Cover slide
• Slide 2: Business Model Canvas
• Slide 3: Identify market type
• Slide 4: Identify market size
• Slide 5: Identify competitors
• Slide 6: Propose experiments to test Value Propositions,
Customer Segments, channel, and revenue model of the
team’s business model. What constitutes a pass/fail signal
for each test?

23. Obrigado