magazine industry

1. Bauer

2. Who are Bauer?
• Bauer Media Group is a European-based media
company, headquartered in Germany, that has a
portfolio of more than 600 magazines, over 400
digital products and 50 radio and TV stations around
the world. The portfolio includes print shops, postal,
distribution and marketing services.

3. Bauer’s history
• In 1875, Ludolph Bauer set up a printing plant in
Hamburg to produce business cards. As well as taking
on various printing jobs, he launches the local
advertising newspaper Rothenburgersorter Zeitung.

4. What publications do Bauer
manage?
• Bauer has over 600 magazines and these are
three of them…

5. Drops capital – Is
the large capital at
the start of an
article.
Buzz word –
suggesting that this
magazine is the to
cover a story.
Central image – is the
main image and
usually relies on the
audience knowing
who they are.
Callout – a quote
from the cover
band/artist – used to
pull the reader in.
Plugs – information
about similar stories
in the magazine that
are given on the side.

6. Who is Q’s target audience?
Q’s readers are serious about their music and are proud
of their record collections, playlists and music libraries.
They are usually for middle-aged men who are highly
interested in music.

7. BBC Worldwide

8. Who is BBC Worldwide?
• BBC Worldwide Ltd. is owned completely by
commercial subsidiary of the BBC, formed out of a
restructuring of its predecessor BBC Enterprises in
1995.

9. BBC Worldwide’s history
• BBC Worldwide was founded in 1995 (21 years)
formed out of a restructuring of its BBC Enterprises
in 1995. The BBC brands, selling BBC and other
British programming for broadcast abroad with the
aim of supplementing the income received by the
BBC through the licence fee.

10. What publications do BBC Worldwide
manage?