A Level homework

1. Bauer
Media Group

2. Bauer Media started in 1875
and is a European-based
media company,
headquartered in Hamburg,
Germany

3. The Company
• Heinrich Bauer Verlag KG
owns the company
• The first magazine was
published in 1953 with the
launch of ‘Angling Times’
and the acquisition in 1956
of ‘Motor Cycle’
• NewsBauer Media UK is an
entertainment network of
iconic, multi-platform
brands.

4. Their Success
• In the UK they reach 25 million
consumers
• They operate in 19 countries
including the UK, Germany,
Poland, Australia, New Zealand
and the USA and has 11,000
employees worldwide.
• ‘Take A Break’, which has been
the UK’s best-selling women’s
weekly title for the longest,
and ‘TV Choice’, the UK’s biggest
selling magazine.
• Today they are Britain’s biggest
magazine publisher.

5. “Well-produced magazines are the bedrock of
our company’s philosophy. Our teams are
staffed with highly skilled and dedicated
journalists. Thanks to regular surveys and
analysis of our markets and target groups, we
understand our readers extremely well and
know exactly what they expect from us. This
enables us to constantly enhance our
magazines and create new brands for new
markets.” - Bauer Media Group

6. About Them
• The Bauer Media Group
is a family owned
business with Publisher
Yvonne Bauer as the
fifth generation of her
family to lead the
company
• They are an independent
and flexible company
• This makes them a
successful company
which is ready for the
future

7. Statistics
• In New Zealand 2.8 million inhabitants –
equal to about three out of four New
Zealanders – read a Bauer Media magazine
• They have successfully introduced the
premium magazines COSMOPOLITAN, Harper’s
BAZAAR and Esquire to the Czech Republic.
• Bauer Media is also making a name for itself
in Slovakia as the owner of the leading
radio network and as the market leader for
TV listing magazines