pop magazine pitch

1. Pop Magazine Pitch
Lucy Allbut

2. What is Pop?

3. Who is our target audience?
Female
Male
GENDER
1
2
Female Male
2
2
0
4
0
0
AGE
UNDER 12 13-16 17-20 21+

4. What makes a good magazine?
 To answer this question, I carried out a number of questionnaires and focus groups which is
why my magazine will be successful.
 I found that….
Colour
Content
% OF IMPORTANCE
Layout

5. How will I achieve this?
 For colour, I will make sure that the colour scheme is very bright (pinks, yellows). Not only
will this meet the needs of the target audience but it will also give the brand identity of a
friendly, positive company which is what we are trying to achieve.
 For content, I’ve carefully gone through all of the answers to the questionnaire so now
know what our target audience wants. They want interviews, stories, competitions, gossip
and lot’s of images so I’m making sure that 90% of my magazine contains this.
 For layout, I’m making sure I stay conventional as this has shown to be very successful in
the past, proved by major pop magazine ‘Top of the Pops’

6. What will the front cover look like?
 There will be bright colours (mainly pink and yellow)
 Lot’s of visual elements such as different shapes
 Cluttered layout
 Lot’s of images of the featured artists

7. What will make this page successful?
 The colour scheme will be successful as pink and yellow are not only feminine but are also
bright so will stand out on a shelf, attracting more readers.
 The range of shapes and sizes will give the magazine cover a cluttered layout which is
conventional for pop magazines. Also, it will show the wide range of content we include
as many images will also be on the cover.
 The main, central image will be of a current and very, well known artist. This will make the
magazine relevant and will attract the target audience.

8. What will the contents page look like?
 Continuous colour scheme, creating a house style
 3 separate columns
 Cluttered central column with featured artists
 Hearts to create a fun page

9. What will make this page successful?
 The house style will be successful because as mentioned before, the colours are feminine
which is good as the primary target audience is female. Also, by having a house style, the
magazine looks more professional.
 There will be three separate columns as rule of thirds is a very conventional layout,
especially for contents pages. This will be successful as the page will be clear and easy to
navigate.

10. What will the double-page spread look
like?
 Blue colour scheme to match
featured artist
 4 columns of text
 Main image on the left hand side of
the left page
 Main page heading across both
pages

11. What will make this page successful?
 The blue colour scheme to match the featured artist will be successful as it will be relevant
to not only the headline but also the male artist which the main image will be of.
 4 columns of text will be successful as it is unconventional as usually, the main image takes
up one whole side. However, being different will make the magazine more interesting and
stand out.

12. Issue 1 Contents
 In issue 1, the contents will include:
- Celebrity embarrassing moments
- Review of the latest One Direction tour
- Teen Choice Awards round up
- Article: What does it take to be a pop star?
- Article: The X-Factor boyband is back
- Article: Bullying ruined my life
- Posters of Little Mix, 5 Seconds of Summer and Conor Maynard
- Latest celebrity fashion
- Review of 5 Seconds of Summer album
- UK Charts round up