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Pop Magazine Pitch 
Lucy Allbut
What is Pop?
Who is our target audience? 
Female 
Male 
GENDER 
1 
2 
Female Male 
2 
2 
0 
4 
0 
0 
AGE 
UNDER 12 13-16 17-20 21+
What makes a good magazine? 
 To answer this question, I carried out a number of questionnaires and focus groups which is 
why my magazine will be successful. 
 I found that…. 
Colour 
Content 
% OF IMPORTANCE 
Layout
How will I achieve this? 
 For colour, I will make sure that the colour scheme is very bright (pinks, yellows). Not only 
will this meet the needs of the target audience but it will also give the brand identity of a 
friendly, positive company which is what we are trying to achieve. 
 For content, I’ve carefully gone through all of the answers to the questionnaire so now 
know what our target audience wants. They want interviews, stories, competitions, gossip 
and lot’s of images so I’m making sure that 90% of my magazine contains this. 
 For layout, I’m making sure I stay conventional as this has shown to be very successful in 
the past, proved by major pop magazine ‘Top of the Pops’
What will the front cover look like? 
 There will be bright colours (mainly pink and yellow) 
 Lot’s of visual elements such as different shapes 
 Cluttered layout 
 Lot’s of images of the featured artists
What will make this page successful? 
 The colour scheme will be successful as pink and yellow are not only feminine but are also 
bright so will stand out on a shelf, attracting more readers. 
 The range of shapes and sizes will give the magazine cover a cluttered layout which is 
conventional for pop magazines. Also, it will show the wide range of content we include 
as many images will also be on the cover. 
 The main, central image will be of a current and very, well known artist. This will make the 
magazine relevant and will attract the target audience.
What will the contents page look like? 
 Continuous colour scheme, creating a house style 
 3 separate columns 
 Cluttered central column with featured artists 
 Hearts to create a fun page
What will make this page successful? 
 The house style will be successful because as mentioned before, the colours are feminine 
which is good as the primary target audience is female. Also, by having a house style, the 
magazine looks more professional. 
 There will be three separate columns as rule of thirds is a very conventional layout, 
especially for contents pages. This will be successful as the page will be clear and easy to 
navigate.
What will the double-page spread look 
like? 
 Blue colour scheme to match 
featured artist 
 4 columns of text 
 Main image on the left hand side of 
the left page 
 Main page heading across both 
pages
What will make this page successful? 
 The blue colour scheme to match the featured artist will be successful as it will be relevant 
to not only the headline but also the male artist which the main image will be of. 
 4 columns of text will be successful as it is unconventional as usually, the main image takes 
up one whole side. However, being different will make the magazine more interesting and 
stand out.
Issue 1 Contents 
 In issue 1, the contents will include: 
- Celebrity embarrassing moments 
- Review of the latest One Direction tour 
- Teen Choice Awards round up 
- Article: What does it take to be a pop star? 
- Article: The X-Factor boyband is back 
- Article: Bullying ruined my life 
- Posters of Little Mix, 5 Seconds of Summer and Conor Maynard 
- Latest celebrity fashion 
- Review of 5 Seconds of Summer album 
- UK Charts round up

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Pop magazine pitch

  • 1. Pop Magazine Pitch Lucy Allbut
  • 3. Who is our target audience? Female Male GENDER 1 2 Female Male 2 2 0 4 0 0 AGE UNDER 12 13-16 17-20 21+
  • 4. What makes a good magazine?  To answer this question, I carried out a number of questionnaires and focus groups which is why my magazine will be successful.  I found that…. Colour Content % OF IMPORTANCE Layout
  • 5. How will I achieve this?  For colour, I will make sure that the colour scheme is very bright (pinks, yellows). Not only will this meet the needs of the target audience but it will also give the brand identity of a friendly, positive company which is what we are trying to achieve.  For content, I’ve carefully gone through all of the answers to the questionnaire so now know what our target audience wants. They want interviews, stories, competitions, gossip and lot’s of images so I’m making sure that 90% of my magazine contains this.  For layout, I’m making sure I stay conventional as this has shown to be very successful in the past, proved by major pop magazine ‘Top of the Pops’
  • 6. What will the front cover look like?  There will be bright colours (mainly pink and yellow)  Lot’s of visual elements such as different shapes  Cluttered layout  Lot’s of images of the featured artists
  • 7. What will make this page successful?  The colour scheme will be successful as pink and yellow are not only feminine but are also bright so will stand out on a shelf, attracting more readers.  The range of shapes and sizes will give the magazine cover a cluttered layout which is conventional for pop magazines. Also, it will show the wide range of content we include as many images will also be on the cover.  The main, central image will be of a current and very, well known artist. This will make the magazine relevant and will attract the target audience.
  • 8. What will the contents page look like?  Continuous colour scheme, creating a house style  3 separate columns  Cluttered central column with featured artists  Hearts to create a fun page
  • 9. What will make this page successful?  The house style will be successful because as mentioned before, the colours are feminine which is good as the primary target audience is female. Also, by having a house style, the magazine looks more professional.  There will be three separate columns as rule of thirds is a very conventional layout, especially for contents pages. This will be successful as the page will be clear and easy to navigate.
  • 10. What will the double-page spread look like?  Blue colour scheme to match featured artist  4 columns of text  Main image on the left hand side of the left page  Main page heading across both pages
  • 11. What will make this page successful?  The blue colour scheme to match the featured artist will be successful as it will be relevant to not only the headline but also the male artist which the main image will be of.  4 columns of text will be successful as it is unconventional as usually, the main image takes up one whole side. However, being different will make the magazine more interesting and stand out.
  • 12. Issue 1 Contents  In issue 1, the contents will include: - Celebrity embarrassing moments - Review of the latest One Direction tour - Teen Choice Awards round up - Article: What does it take to be a pop star? - Article: The X-Factor boyband is back - Article: Bullying ruined my life - Posters of Little Mix, 5 Seconds of Summer and Conor Maynard - Latest celebrity fashion - Review of 5 Seconds of Summer album - UK Charts round up