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E Qwè?!!
 Where did we go wrong?!

                 @lucgaloppin   !
E Qwè!
“What’s happening?”!

“What’s up?”!
My Early Career Anchors         !

Cherry Picking Marketing Insights!
2005:!
PowerPoint Change Manager
          #fails



        Diagnosis:!
If you want to be relevant
   without permission, 

        forget it.!
My Quest For Relevance                      !
#1 Go local. Be there. Spend time.!

#2 Knowledge is in the community, not in a handbook.!

#3 Be a platform! !

#4 Work WITH Tribes, Not against them.!

#5 Ask “Why?” and “So what?” often.!
#1 Ask Mom & Dad          !
     Dad!
                                 me!


Go local. Be there. Spend time.	
  
#2 Photocopier Anthropology            !



   Knowledge is in the community	
  
#3 LinkedIn Overdose      !



      Be a Platform	
  
#4 Military Mindset              !
                               Malik
  Maj. 
                    Noorafzhal,
Jim Gant!                  tribal leader!




       INFLUENCE WITHOUT AUTHORITY!


  Work WITH tribes, not against them	
  
#5 Learn From Children            !


       #1     WHY?!
       #2     SO WHAT?!
Ask “Why?” and “So what?” often	
  
My Quest For Relevance …                        !
#1 Go local. Be there. Spend time.!

#2 Knowledge is in the community, not in a handbook.!

#3 Be a platform! !

#4 Work WITH Tribes, Not against them.!

#5 Ask “Why?” and “So what?” often.!




 … turns out to be all about
         permission!                      !
Relevancy !
     = !
co-creation!
E Qwè!
      = !
1. What about you?!
2. Find your E Qwè!

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E Qwe - Where did we go wrong? #SMC2010

  • 1. E Qwè?!! Where did we go wrong?! @lucgaloppin !
  • 3. My Early Career Anchors ! Cherry Picking Marketing Insights!
  • 4. 2005:! PowerPoint Change Manager #fails
 Diagnosis:! If you want to be relevant without permission, 
 forget it.!
  • 5. My Quest For Relevance ! #1 Go local. Be there. Spend time.! #2 Knowledge is in the community, not in a handbook.! #3 Be a platform! ! #4 Work WITH Tribes, Not against them.! #5 Ask “Why?” and “So what?” often.!
  • 6. #1 Ask Mom & Dad ! Dad! me! Go local. Be there. Spend time.  
  • 7. #2 Photocopier Anthropology ! Knowledge is in the community  
  • 8. #3 LinkedIn Overdose ! Be a Platform  
  • 9. #4 Military Mindset ! Malik Maj. 
 Noorafzhal, Jim Gant! tribal leader! INFLUENCE WITHOUT AUTHORITY! Work WITH tribes, not against them  
  • 10. #5 Learn From Children ! #1 WHY?! #2 SO WHAT?! Ask “Why?” and “So what?” often  
  • 11. My Quest For Relevance … ! #1 Go local. Be there. Spend time.! #2 Knowledge is in the community, not in a handbook.! #3 Be a platform! ! #4 Work WITH Tribes, Not against them.! #5 Ask “Why?” and “So what?” often.! … turns out to be all about permission! !
  • 12. Relevancy ! = ! co-creation!
  • 13. E Qwè! = ! 1. What about you?! 2. Find your E Qwè!