Crowdsourcing platforms allow for free creativity, democracy, and global collaboration. Soundcloud lets users freely upload and remix songs. YouTube gives any user a voice to share videos, which can launch ordinary people to fame if their content goes viral. Kickstarter enables funding of projects from around the world. Spotify combines social sharing, subscriptions, and a large young user base in a "perfect storm" of elements.

1. Wikinomics The Big Ideas

2. Peering

3. Free Creativity
• Soundcloud allows users to upload remixes of existing songs for free, so
other users can listen to them for free. E.g.
• This is due to an option for the uploader to upload their work under the
creative commons licence, meaning anyone can use it for their own work,
such as remixes and covers.

4. Democracy
• Youtube practices democracy by allowing any ordinary person to share
content. Some people become popular, and some do not.
• Some videos, such as Greyson’s
first video, a cover of ‘Paparazzi’,
go viral, meaning they get shared
around and receive millions of
views. This can launch an ordinary
person into internet fame.

5. Thinking Globally
Kickstarter allows global users to share projects and donate money to fund them. This can
be done from anywhere in the world with an internet connection. For example, this
Australian band needs funding for a recording session, and we are able to fund it from the
UK through the internet.

6. Perfect Storm
• A perfect Storm is a service that utilises Web 2.0, has a young
demographic and has economic elements. Spotify allows users to make
and share playlists using facebook (web 2.0), has a paid subscription
service for £9.99 a month to remove ads and stream in HD (economics)
and has a large user base of 60 million active users with 15 million of
these paying subscriptions(demographic).