Webinar produced for the Law Society's Property Section. Accompanying notes available at www.ourpsl.co.uk or via connecting on LinkedIn.

1. Social Media For Conveyancers
Presented by
Suzy Ashworth
© Law Society 2012

2. Image by celinecelines via flickr under a Creative Commons Licence

3. Business success for conveyancers:
+
16th-century painting of a civil law notary, by
Flemish painter Quentin Massys. Image by
Wikimedia under a Creative Image by Wikimedia under a Creative Commons Licence Commons Licence

4. This is about the big picture
Image of Prior Park from Wikipedia under a Creative Commons Licence

5. Suzy Ashworth
• Lawyer/mediator
• Consultant
• Coach
• Social media enthusiast
• In the Fens, London and
all over the country
• Our PSL Ltd
• www.ourpsl.co.uk
• suzy@ourpsl.co.uk
• 07717 875597

6. What use are social media?
Image by Algerian at openclipart.org
• Information
• Networking
• Marketing
Connections, conversations, relationships

7. Your internet presence:

8. Social Media is not a panacea… there
are still other ways to connect
Images from Wikimedia under a Creative Commons Licence

9. What are you trying to achieve with your
business development activities?

10. THE FEAR
By John (Flickr: Panic button) [CC-BY-SA-2.0
(http://creativecommons.org/licenses/by-sa/2.0)], via Wikimedia Commons

11. Law Society Practice Note
http://www.lawsociety.org.uk/productsandservices/practicenotes/social
media/5049.article
•Integrity
•Independence
•Trust
•Confidentiality
•Defamation
•Policy
•The internet never forgets!

12. Three overarching principles for
success in social media:
• Authenticity
• Reciprocity
• Consistency

13. Commit – and give it time
ceridwen [CC-BY-SA-2.0 (http://creativecommons.org/licenses/by-sa/
2.0)], via Wikimedia Commons

14. Getting an ‘in’
Mike Dodman [CC-BY-SA-2.0 (http://creativecommons.org/licenses/by-sa/
2.0)], via Wikimedia Commons

15. General tips for social media

16. Mind your photo…
No thank you: Yes please:
Images: By Raystorm (Own work) [CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons; ©
Nevit Dilmen [CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0) or GFDL (http://www.gnu.org/copyleft/fdl.html)],
via Wikimedia Commons; By Ildar Sagdejev (Specious) (Own work) [GFDL (http://www.gnu.org/copyleft/fdl.html) or CC-BY-SA-3.0-
2.5-2.0-1.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons

17. Complete your profiles in full

18. Get to know your privacy settings

19. Best start: to watch the different
social media platforms for a while…
By mw238 [CC-BY-SA-2.0 (http://creativecommons.org/licenses/by-sa/2.0)], via Wikimedia Commons

20. LinkedIn for property lawyers –what
can you do on LinkedIn?
• Maintain and display an online CV
– ‘profile’
• Make connections and
communicate with them
• Maintain a database of contacts
• Have group discussions about
common interests
• Post material and start debates
• Showcase your firm

21. If LinkedIn were real life…
Image by ThinkLondon via Flickr under a Creative Commons Licence

22. LinkedIn homepage

23. Google Loves LinkedIn

24. Give as much information as you can
By Tokyoship (Own work) [CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0)],
via Wikimedia Commons

25. Your LinkedIn profile (well, mine)
The Top Box
Background:
Summary

26. Be dynamic, be engaging!
By Jhartenfeld (Own work) [CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0) or GFDL
(http://www.gnu.org/copyleft/fdl.html)], via Wikimedia Commons

27. Your online CV – add all of your
experience and education
Image by Gerd Leonhard via Flickr under a creative commons licence

28. Add documents and media to your
profile

29. LinkedIn Groups

30. Get involved with the chat

31. Recommendations and reviews

32. Invitations to connect

33. The numbers game
• More connections = better search results
• Higher visibility, looks good to clients
• Also, the more groups you join, the wider
your network and potential reach

34. That’s LinkedIn
• Huge information and networking potential
• Tone is professional rather than personal
• A really good place to start on social media

35. Facebook for conveyancers
© Copyright Bob Embleton and licensed for reuse under this Creative Commons Licence.

36. Facebook pages – somewhere to be
found

37. The Facebook basics
Find people
Like,
Comment,
Share
Post
whatever
you like
Connect
with
friends

38. Your Facebook profile

39. A Facebook page for your firm

40. Facebook groups

41. So that’s Facebook

42. Twitter for conveyancers
By Moses (The Crowd For DMB 1) [CC-BY-2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons

43. Twitter – an information network
• Tweets are 140 characters or fewer
• Follow people to have their tweets
on your timeline
• Timeline loads new tweets regularly
• If people follow you, all your tweets
go onto their timeline
• You don’t have to follow someone to
see all of their tweets – you can look
them up on Twitter or via Google.

44. Twitter Homepage
Timeline – tweets from people you follow
Suggestions
of people to
follow
About you
Write a tweet
What’s
trending

45. The Twitter Bio

46. Watch, learn, be inspired… don’t
panic…
Image by Raivu http://raivu.deviantart.com/art/The-Scream-175430652 under a Creative Commons
Attribution-Share Alike 3.0 License.

47. Entertainment or connection?
Image
http://upload.wikimedia.org/wikipedia/commons/e/e3/Morris_y_Goscinny_4_-_Amsterdam_-_27051971.jpg
via a Creative Commons Licence

48. Finding people to talk to

49. Getting involved in something
Use a hashtag - #

50. Now under your belt -

51. What about the rest? - YouTube
By Fank Stone, Berg Eckle (YouTube) [CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons

52. If you’re doing it, do it well

53. Google + - should you be bothered?

54. How G+ works
Post something!
Other peoples’
posts
Your ‘circles’
Ideas for people
to connect with

55. Image-based sites

56. What about your website?

57. Blogging?
Image by Gideon Burton https://www.flickr.com/photos/wakingtiger/3156791845/ under a
Creative Commons licence

58. Time and planning
Image by Alan Cleaver https://www.flickr.com/photos/alancleaver/2661425133/ under a
Creative Commons licence

59. How much, how long?
30 minutes per day

60. How do I fit it in?
By ŇÄĵŵÅ Ă. Мǻŗǻƒįę from KUWAIT (Nothing more than a tea) [CC-BY-SA-2.0
(http://creativecommons.org/licenses/by-sa/2.0)], via Wikimedia Commons

61. Your best time-saver…
Remember what you are trying to achieve through
using social media.

62. Managing it: TweetDeck

63. Managing it: Hootsuite

64. Managing it: Buffer

65. Don’t over-automate: it’s about
connections, remember?
Image by Julesagogo via Flickr https://www.flickr.com/photos/mundobizarro/2606029530/ under a Creative
Commons licence

66. How do I measure success?
By Subhashish Panigrahi (Own work) [CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0)],
via Wikimedia Commons

67. What was I aiming for, again?
By Commodore_Basic_screenshot.jpg: Sven derivative work: Ste b (Commodore_Basic_screenshot.jpg)
[CC-BY-2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons

68. Analytic tools are built into most
management sites
• How many saw it?
• How many clicked on the link?
• Who interacted?
• Who shared or retweeted?

69. The effect on business… what
happens next
By John Ficara (This image is from the FEMA Photo Library.) [Public domain], via Wikimedia Commons

70. And finally….
Five top tips for conveyancers using
social media

71. 1. You are what you tweet, and
share
• Be yourself and show your character
• Don’t overdo the posting – you’ve got
work to do!
• Transparency is the ultimate form of
trustworthiness.

72. 2. Be generous, don’t be needy
• If someone is looking for something and
you can help, help them!
• Ask for feedback, don’t beg for it
• Be subtle about getting people to spread the
word and they will do it without you asking
• Listen first, post second.

73. 3. *Polish yourself up*
By Johann Franz Capellini von Wickenburg, genannt Stechinelli (1677-1752) [Public domain], via Wikimedia Commons

74. 4. Don’t get distracted by numbers

75. 5. Remember to have fun
Honestly, it is possible to enjoy business development!

76. Questions
Links/ contacts for Law Society and other external
resources that may offer further information
www.lawsociety.org.uk
Please send ideas for future webinars to Britha on
britha.parekh@lawsociety.org.uk

77. Thank you
Thank you for listening.
And thank you to SPONSOR NAME for supporting this online
seminar
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