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Creative Commons & Cultural Heritage

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Some slides on how museums and related cultural heritage institutions are using Creative Commons to...

1) Share their digital collections
2) Share collection records
3) Engage users and artists, thereby tapping into new communities of stakeholders

...ultimately increasing their impact and reach beyond one entity's website or physical presence.

Note: Photo on Slide 56 is CC BY 4.0 by Frida Gregersen, not SMK.

Published in: Art & Photos
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Creative Commons & Cultural Heritage

  1. 1. & Cultural Heritage
  2. 2. A simple, standardized, legally robust way to grant © permissions to cultural works and data
  3. 3.  Enable © holders to grant copy and reuse permissions to the public  6 licenses:  Some grant commercial uses  Some grant derivative uses  All require attribution CC Licenses
  4. 4.  Attribution  ShareAlike  NonCommercial  NoDerivatives 4 Elements
  5. 5. Public Domain Dedication Licenses
  6. 6. CC Zero = I want to waive all of MY rights to a work. (legally operable)
  7. 7. PD Mark = For works already in the public domain. (legally operable)
  8. 8. Lawyer Readable Legal Code
  9. 9. Human Readable Deed
  10. 10. Machine Readable Metadata
  11. 11. + Museums
  12. 12. Digital collections
  13. 13.  100k+ online image collection  CC BY for images and text owned by museum; PD for PD works  Most restrictive  most open  2004: CC BY-NC-ND  2010: CC BY-NC  Today: CC BY & PD statement Brooklyn Museum
  14. 14.  150,000 images of its public domain collection released via CC0  Initial hesitation, but marketing dept argued that “the digital reproduction of an item would pique public interest in it, leading them to buy tickets to the museum to see the real deal” Rijksmuseum
  15. 15.  Move to open aligned w/greater sales  2010: No images available  2011: First set available via CC BY  2012: CC0; launched Rijksstudio  2013: Released all resolutions under CC0 Rijksmuseum
  16. 16. by Joris Pekel
  17. 17.  Promoted museum beyond staff capabilities  Curried goodwill w/public, creative industries, funders  Would they do it again? “Yes, but a lot faster.” – Museum staff Rijksmuseum
  18. 18.  The Concert podcasts and music library are shared via CC BY-NC-ND  CC as promotional tool; 40k downloads from 83 countries in first 6 weeks  CC “key” to success; reached hundreds of thousands more people Isabella Stewart Gardner
  19. 19.  “…making these high-quality recordings free and shareable is a major part of why The Concert has been so successful. In thinking about the podcast, it was important to us to really embrace the way people are listening to music today.” Isabella Stewart Gardner
  20. 20.  100 educational videos via CC BY  160 high res images via CC0  Like BM, moved to more open:  Originally considered CC BY-NC- ND, but chose CC BY in 2009  Today: CC0  Enabled exposure on Wikipedia Statens Museum for Kunst
  21. 21.  “Use = Value”  “[Our public domain collections] don’t belong to us; they belong to the public. Free access ensures that our collections continue to be relevant to users now and in the future.” Statens Museum for Kunst
  22. 22.  20,000+ images  CC BY-SA  CC0 for all images of PD works  Uploaded to Wikimedia Commons; used in 4,000+ pages; 8.4 million views in June 2015 Walters Art Museum
  23. 23.  20,000 cartographic works released as high resolution downloads via CC0  CC0 for digital reproductions b/c maps are in the public domain  “We believe our collections inspire all kinds of creativity, innovation and discovery." New York Public Library
  24. 24.  Select digital publications, eg. Ancient Terracottas, Mellini (CC BY)  Teaching & learning resources (CC BY- NC-SA and CC BY-NC-ND)  Collection guides, inventories, finding aids (CC0)  The Getty Iris (blog) (CC BY) The Getty
  25. 25.  CC license policy for photos taken of exhibits since 2011 (CC BY-NC-ND)  Launched with Ai Weiwei exhibit  Museum of Contemporary Art in Tokyo followed suit Mori Art Museum (Japan)
  26. 26. 0 3,750 7,500 11,250 15,000 History in the Making Anette Messager Chalo! India Kaleidoscopic Eye Ai Weiwei Medicine and Art Roppongi Crossing 2010 Blog: Doubled since Ai Weiwei Photography Allowed Photography NOT Allowed
  27. 27.  1.15 million records; 150k+ images  CC0 for metadata records  CC BY for curatorial texts  100k+ images are CC-licensed or marked public domain Museum Victoria (AU)
  28. 28. Virtual Collection of Asian Masterpieces  Digital archive of Asian art by Asia- Europe Museum Network  CC BY-NC-SA for all text and images on site  130 museums from 35 countries have contributed masterpieces
  29. 29. Collection Records
  30. 30.  MoMA – 125k works  Smithsonian Cooper-Hewitt – 75% of its collection  Tate Gallery – 70k artworks  NYPL – 1 million records  Europeana – 30 million records  DPLA– 8 million records CC0 Metadata Records
  31. 31.  All works accessioned into MoMA’s collection and catalogued in database  Title, artist, date, medium, dimensions  Cultural shift: incomplete & imperfect records ok  Live performance: “A Sort of Joy (Thousands of Exhausted Things” MoMA
  32. 32.  “[MoMA’s] data can be and should be terrain for exploration, forum for interrogation, and substrate for creation. There is prose and poetry and performance to be made from these rows and columns.” MoMA
  33. 33.  70k artworks, 3.5k artists  Resulted in Tate data usage “in the wild,” eg. visualizations, artist rooms, Tate Explorer  Blog series Archives & Access: “Open data brings beauty and insight” Tate Gallery
  34. 34.  75% of documented collection data available for download via CC0  Collection data is “the raw material on which interpretations through exhibitions, public programs, and experiences are built.” Smithsonian Cooper-Hewitt Museum
  35. 35.  “The release of such data into the public domain brings closer a future in which cross-institutional discovery is the norm.” Smithsonian Cooper-Hewitt Museum
  36. 36.  Digital library for all of Europe  16.5+ million objects in public domain, CC0, or under various CC licenses  30 million records released via CC0  Users can search & browse by reuse rights Europeana
  37. 37. 58
  38. 38.  8 million records from U.S. libraries, archives, museums under CC0  One portal to search & browse through distributed resources  App Library – developers building apps using open data Digital Public Library of America
  39. 39. Engaging Users & Artists
  40. 40.  Invites users to tag collection with their photos from Flickr, Instagram  Users can help identify errors and submit corrections to collection data  Encourages users to cite objects in Wikipedia Smithsonian Cooper-Hewitt Museum
  41. 41. Result: Wikipedia is largest source of traffic from other websites – more than FB, Twitter, Tumblr, etc.
  42. 42.  API + Rijksstudio – 177k user contributions  “Open Cultuur Data” competition  2,000+ images feat. In Wikipedia articles – 10 mil+ views  First results in Google Image Search Rijksmuseum
  43. 43. by Frida Gregersen
  44. 44.  Bring our collections to the public  Collaborate w/communities of users  Provide framework + resources, then step back and see what people do  Let go of control over how our collections are perceived, used, & create meaning and value to people Statens Museum for Kunst
  45. 45.  Artists Registry for sharing artworks in response to 9/11  Artists choose how they want to share their art under CC  Artworks have been used in news stories and multimedia timelines of 9/11 9/11 Memorial Museum
  46. 46. Sharing Digital Collections Sharing Collection Records Engaging Users + Community
  47. 47.  CC licenses are robust, built on © law  Clarity and specificity regarding use  Data embedded w/assets; enables browse/search filters  Minimizes overhead for individual transactions  Clear way to share PD collections
  48. 48.  Promotional & educational tool  Increases reach + impact of museum  Good will w/public, creative industries  Enable unexpected, creative & delightful results  Lead to refocusing of resources, new funding + revenue models
  49. 49. Except where otherwise noted: CC BY creativecommons.org/licenses/by/4.0 Creative Commons and the double C in a circle are registered trademarks of Creative Commons in the United States and other countries. Third party marks and brands are the property of their respective holders.

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