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1. Double Page Spread
Key Terms

2. Picture Frame
• A frame surrounding a picture, i.e. shadows
• This is used to make the picture stand out and
catch our eye.
• It breaks up the text, encouraging readers to
read the text.

3. Text Wrap
• A facility to allow text to surround embedded
features such as pictures.
• This makes the article look more interesting.

4. Bleed (printing)
• Where the ink runs to the edge of the page.

5. Bleed (printing)
• A bleed is used so that there is no white
border when printing and cutting the page,
which would look odd. It also makes the page
look fuller and more enticing.

6. Taboo Language
• Taboo language focuses on subjects which are
considered rude or uncomfortable to talk
about in social or public situations. In music
magazines these could be subjects such as
drug taking, sexuality, racism and religion.

7. Taboo Language
• In contemporary western society, taboo and
euphemism are closely entwined with the
concepts of politeness and face (basically, a
person's self-image). Generally, social
interaction is oriented toward behaviour that
is courteous and respectful, or at least
inoffensive

9. Kerning:
Adjusting the spacing
between characters in a piece
of text to be printed.

10. An Example of Kerning
The effect of this is that a wider kerning makes the text stand out and therefore
easier to read.
A smaller kerning makes the text
flow more easily and is mainly
used for the smaller text or
article.

11. Tracking:
Tracking is the overall letter-spacing for entire
blocks of text

12. An Example of Tracking
A narrow tracking shortens lines for compact,
free and easy flow of text.

13. The byline on a newspaper or magazine article gives the date, as well as the name of the
writer of the article. Bylines are traditionally placed between the headline and the text of
the article, although some magazines (notably Reader's Digest) place bylines at the
bottom of the page, to leave more room for graphical elements around the headline.

14. It informs the reader about the writing of the
article

15. A pull quote (also known as a lift-out pull
quote) is a key phrase, quotation, or excerpt
that has been pulled from an article and used
as a graphic element, serving to entice readers
into the article or to highlight a key topic. It is
typically placed in a larger or distinctive
typeface and on the same page.

16. • It is used to grab the viewers attention
• To give a snippet of what's to come