1. Find and post on your blogs the most
interesting/ exciting use of new technologies in
the film industry.The use of technology can be
used in either the production, distribution or
exhibition of a film

2. http://www.dailymotion.com/video/x1kosab_7d
-show-at-dubai-mall-amazing_tech
Impact:
• Heightens realism
• Total immersion
• Blurs the lines between
fiction and reality
• Escapism

3. Define technological convergence
Explain what is meant by proliferation of
hardware and content
Give examples of new technologies used in film
production, exhibition and distribution.

4. If media convergence is when 2 media products
combine together, what do you think
technological convergence is?
When technologies converge in order to allow multiple uses
on one device

6. In a Word document create the following table
Technology used Impact on
producers
Impact on audience
Production
Distribution
Exhibition
Think of / research one technology that
has had an impact on production,
exhibition and distribution. Move to the
computer to your left, write the impact
that it has had

7. This means increase at a rapid rate
What does proliferation of hardware mean?
Increase in technologies such as;
• digital cameras and 3D cameras
• iPhones and iPads
• mobiles with in built internet and cameras
• DVD and Blue Ray
• IMAX and 3D cinemas

8. Watch the following trailer
https://www.youtube.com/watch?v=DT75k8sU
XaQ
Who do you think is the target audience for this
film?
What is the best way to target that audience?

9. Have a look at the resources provided on the
blog in order to be able to explain how Shifty
was produced, distributed and exhibited.
On your blogs, summarise key points for how this film
was produced, distributed and exhibited?

10. What impact has
digital technology
had for ‘Shifty’?
In 2 groups, create a mind map using a creative
blogging tool which answers the above question

11. What impact has
digital technology
had for a
Hollywood film
In 2 groups, create a mind map using a creative
blogging tool which answers the above question

12. Read the following article (the link is on the
blog)
http://www.nytimes.com/2013/02/25/business/media/for-house-of-cards-using-
big-data-to-guarantee-its-popularity.html?_r=0
Consider the following questions;
 Why is Netflix so popular?
 How has Netflix used technology to ensure
customer satisfaction?
 Why is House of Cards so successful?

13. How important is technological convergence
for institutions and audiences within a media
area that you have studied?