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You tube wesch and vloggers
1. YouTube: Key Facts
• Founders- Chad Hurley, Jawed Karim, Steve Chen
• Owned by Google
• Audience: More than 1 Billion users, 54% of all teens are on YouTube,
• 62% of men between 18-24, 55% of women between 18-24 are on
• YouTube.
• YouTube is localised in 75 countries and available in 61 languages
• 300 hours of video are uploaded to YouTube every minute
• 60% of a creators views come from outside their home country
• Half of YouTube views are on mobile devices
• More than a million advertisers are using Google ad platforms; the
• majority of these advertisers are small businesses
2. Why has Youtube become such an important
part of (some) peoples lives?
It allows people to create an identity and in some cases Youtube acts as a place
where people can escape and express themselves. Wesch says that Youtube gives
people a stronger voice and presence.
Youtube is important in peoples lives as they can be creative and connect with the
world. 88% of videos are new and original content and one video can lead to a ‘craze’
where people copy/ collaborate together in order to feel like they are part of a
community. An example is ‘charlie bit my finger’ which went viral and lead to people
replicating the video.
People can watch Youtube videos without the creator actually knowing therefore
meaning they can learn about others.
Some audiences feel that Youtube allows for a deep connection and by talking to a
webcam for example, people can speak to an invisible audience as they have no idea
who will be watching their videos in order to express opinions and feelings.
Youtube offers enjoyment to people whether it is through watching or creating
videos and for some people creating Youtube videos becomes part of their life where
they upload weekly in order to keep viewers entertained and up to date with
interesting things they are doing.
3. Summary of Wesch’s Ideas
• Anthropology – The study of people
• Wesch said 18-24 year olds were creating the most content on YouTube
• It took producers 60 years to programme 1 million hours of content but
YouTube did it in 6 months.
• Integrated media scape – interconnected / web 2.0 (through blogs etc)
• Networked Individualism – people being together through sharing but also at
the same time being alone. Authenticity crisis. Shift in behaviour caused a
decline in real life community meaning people crave interaction
• Cultural Inversion – people being individuals but also want to be part of a
community
• User generated content – people creating content themselves
• User generated distribution – people distributing their own content
themselves opposed to having producers do it
• Context Collapse – lack of audience/purpose
• 200,000 videos uploaded daily
• Creates a community for the users of YouTube allowing them to feel
important/enabling them to express their views/opinions freely.
• Wesch paints an extremely positive picture of YouTube which could be
criticised in the sense that not everyone views YouTube as a community that
only has benefits, some individuals use the website purely to be negative (e.g
creating hurtful videos or commenting negative things)
5. PewDiePie / Felix Arvid Ulf Kjellberg
PewDiePie / Felix Arvid Ulf Kjellberg
Swedish producer of Let's Play videos on YouTube
As of March 2015, PewDiePie has over 35 million subscribers
‘In June 2014, PewDiePie, announced that a fourth charity drive for "Save the
Children" raised over $630,000, surpassing a $250,000 goal’
This highlights that although PewDiePie creates videos purely for
peoples enjoyment, he has used his success to raise money for those
in need by engaging with his fans.
The Wall Street journal states that in 2013, PewDiePie earned $4
million which supports the Wikinomics theory of how his creativity is
earning him money
Rob Walker of Yahoo: "While he can be raucous and crude, it always comes
across as genuine.”
6. charlieissocoollike
charlieissocoollike(Charlie
McDonnell) was the first UK vlogger
to get 1 million YouTube subscribers
and since May 2013 has had over 2
million. This supports Wesch’s views
that there has been a shift in
behaviour. According to Wesch, we
now crave interaction and
community and YouTube and
following vlogs allows us to be part
of a community. Wesch also said that
we want to express our freedom and
identity and thousands of people do
this through YouTube and Vlogs.
7. However…
Wesch says that we use vlogs to show our true
identity but with the likes of charlieissocoollike it
could be argued that they are displaying a fake
identity, in order to be popular, especially once a
pay cheque is involved.
9. Jim Chapman
• Jim Chapman is an English
vlogger, blogger and model
and is best known for his
pop culture, vlogging and
men’s fashion.
• He started his Youtube
channel in 2009 and now
has 2 million subscribers.
• This fits the idea of cultural
inversion as people feel the
need to be part of a
community, where they can
comment on videos
10. • The use of an
integrated media
scape with links to
other pages with his
content such as his
website and
Facebook. This allows
the user to interact
with Jim and fits the
idea of the
blogosphere.
11. Vloggers: Alfie Deyes
• Alfie Deyes runs the Youtube channel ‘Pointless Blog’, PointlessblogTV and
AlfieGames. Alfie has over 2 million followers on Twitter and 2 million on
Instagram. As of December 2014 he has over 3 million subscribers. He was
featured on the cover of the January 2014 edition of company magazine for the
‘Generation Youtube’ feature.
• Deyes has collaborated with other Youtubers including Tyler Oakley, Tanya Burr
and Joe Sugg.
• He was included in the 2015 Debretts 500 most influential people in Britain under
the new media category.
• Deyes creates a community of people who are those that watch all his videos and
enjoy them therefore supporting Weschs view.
• https://www.youtube.com/user/PointlessBlog
12. These are vlogs. There are many of
them. People talk into a camera
about any subject they can think of
in hopes of becoming popular.
13. “”
• Daniel Howell
• Vlogger
• 4.5 million subscribers
• Active since 2009
Some vloggers, such as Dan Howell, create characters for themselves when
they create their vlogs to give there videos an individual identity.
His fans try to relate to and warm up to the character he’s created, relating to
the idea of Authenticity Crisis as this is not really what the person is like.
Most of his content revolves around his personal life, with
little community interaction:
This video is community interaction
https://www.youtube.com/user/danisnotonfire
14. FunForLouis (Louis Cole)
• Daily vlogger, documenting his life and travel experiences. Louis has
1,224,134 million subscribers, 791 videos and 107,072,293 video views.
This therefore illustrates Wesch’s idea of community as over 1 million
people are subscribed to him and his most popular video
(https://www.youtube.com/watch?v=0oPa3GJJDDA) has almost 2 million
views. Louis also highlights Wesch’s point about collaborations and being
able to collaborate with any one from all over the world. Louis has
collaborated with other YouTubers from South Africa and America.
16. Andrew Keen is critical of Web 2.0
sites as he believes that user created
content is taking power from
professional, traditional media and
experts.
He argues that Web 2.0 sites are
threatening the work of talented
professional writers, musicians,
filmmakers and journalists, giving
more exposure to amateur content.
17. Cult of the Amateur
Keen argues that the internet is filling up with
meaningless, amateur content which begin to
take priority over professional quality content
and genuine talent. A recent example of this
amateur and meaningless content is this:
https://www.youtube.com/watch?v=cYORZMMd9q4
18. A counter argument may be that though content such
as that previously mentioned is not professional, it may
be amusing and provide entertainment for viewers.
Keen’s viewpoint on Web 2.0 leans towards favouring
professionals and pushing out amateurs. This is much
less of a convincing argument, as it means that people
will be discouraged to be creative and share their
content, which would leave it to traditional media
companies. It is however much more critical of negative
points of the internet and Web 2.0.
