Social Media for Ar.sts or how to promote yourself virtually free
Social Media: what is it? Dic.onary Search Results • so∙cial me∙di∙a noun = Websites and applica<ons used for social networking Per Wikipedia: Social media are media for social interac<on, using highly accessible and scalable communica<on techniques. Social media is the use of web‐based and mobile technologies to turn communica<on into interac<ve dialogue.
Why people use social media? Social media creates a community where like minded people can interact, mingle, and explore. They provide informa<on that’s judged by those within the community to be deemed noteworthy. It is interes<ng to note that social media sites have the same basic format in how they propagate the content provided by their users. Individuals are able to vote on the content or respond to the content. In this way, social media sites seek to gain and direct viewers. Social media is about giving control over informa<on back to the masses.
Why use social media for promo.on of your work? Because of the NUMBER OF PEOPLE using it! Examples: • Social networking now accounts for 22% of all <me spent online in the US. • A total of 234 million people age 13 and older in the U.S. used mobile devices in December 2009. • Twi[er processed more than one billion tweets in December 2009 and averages almost 40 million tweets per day. • Over 25% of U.S. internet page views occurred at one of the top social networking sites in December 2009, up from 13.8% a year before. • The number of social media users age 65 and older grew 100 percent throughout 2010, so that one in four people in that age group are now part of a social networking site. • Australia has some of the highest social media usage sta<s<cs in the world. In terms of Facebook use Australia ranks highest with almost 9 hours per month from over 9 million users.
One month diﬀerence December to January 2010, and it’s s<ll growing!
How to use Social Media, in general terms One of the key components in successful social media marke<ng implementa<on is building "social authority". Social authority is developed when an individual or organiza<on establishes themselves as an "expert" in their given ﬁeld or area, thereby becoming an inﬂuencer in that ﬁeld or area. It is through this process of "building social authority" that social media becomes eﬀec<ve. That is why one of the founda<onal concepts in social media has become that you cannot completely control your message through social media but rather you can simply begin to par<cipate in the "conversa<on" in the hopes that you can become a "relevant inﬂuence" in that conversa<on.
Possible tools According to Kaplan and Haenlein there are six diﬀerent types of social media: • collabora<ve projects, • social networking sites, • blogs and microblogs, • virtual game worlds, • content communi<es, • and virtual social worlds.
Possible tools Technologies include: • blogs, • instant messaging, • picture‐sharing, • music‐sharing, • vlogs, • crowdsourcing, • wall‐pos<ngs, • and voice over IP • email, Many of these social media services can be integrated via social network aggrega<on plagorms.
Prac<cal tools: Blogs A blog is a type of website or part of a website which is usually maintained by an individual with regular entries of commentary, descrip<ons of events, or other material such as graphics or video. Entries are commonly displayed in reverse‐chronological order. Types of blogs: • By Genre: • By owner: – poli<cal, travel (also known as travelogs), house blogs, fashion, project, educa<on, – Personal: an ongoing diary or commentary niche, music, quizzing blogs and legal (ouen by an individual, is the tradi<onal, most referred to as a blawgs), dreamlogs.. common blog – “garden variety” – Corporate/organiza.onal: used internally to • By Media enhance the communica<on and culture in a – A blog comprising videos is called a vlog, one corpora<on or externally for marke<ng, comprising links a linklog, a site containing a branding or PR purposes are called corporate porgolio of sketches a sketchblog or one with blogs. Similar blogs for clubs and socie<es photos is called a photoblog. are called club blogs, group blogs, or by – blogs with shorter posts and mixed media similar names. types are called tumblelogs.
Prac<cal tools: social network services A social networking service is an online service, plagorm, or site that focuses on building and reﬂec<ng of social networks or social rela<onsamong people, e.g., who share interests and/or ac<vi<es. The main types of social networking services are those which contain category places (such as former school year or classmates), means to connect with friends (usually with self‐descrip<on pages) and a recommenda<on system linked to trust. Facebook and Twi[er widely used worldwide, Decayenne, Tagged, XING, Badoo and Skyrock in parts Nexopia (mostly in Canada); of Europe; Bebo, VKontakte, Hi5, Hyves (mostly in The Orkut and Hi5 in South America and Central America; Netherlands), Friendster, Mixi, Mul<ply, Orkut, Wretch, renren and Draugiem.lv (mostly in Latvia), Cyworld in Asia and the Paciﬁc Islands StudiVZ (mostly in Germany), Twi[er, Facebook, LinkedIn and Orkut are very popular in India. iWiW (mostly in Hungary), Tuen< (mostly in Spain), Nasza‐Klasa (mostly in Poland),
Prac<cal tools: microblogging Microblogging is a broadcast medium in the form of blogging. A microblog diﬀers from a tradi<onal blog in that its content is typically smaller in both actual and aggregate ﬁle size. Microblogs "allow users to exchange small elements of content such as short sentences, individual images, or video links" Some issues with microblogging are privacy, security, and integra<on. Privacy is arguably a major issue because users may broadcast sensi<ve personal informa<on to anyone who views their public feed. Microblog plagorm providers can also cause privacy issues through altering or presewng users privacy op<ons in a way users feel compromises their personal informa<on. An example would be Google’s Buzz plagorm which incited controversy in 2010 by automa<cally publicizing users’ email contacts as ‘followers’. Google later amended these sewngs. Blauk ∙ Facebook • Google Buzz • Iden<.ca • Jaiku • Viadeo • LinkedIn • MySpace • NotePub • Plurk • Posterous • Pownce (closed) • Qaiku • Sina Weibo • Tencent Weibo • Tumblr • Twi[er • Yahoo! Meme • XING
Prac<cal tools: Social Network aggrega<on plagorms • Social network aggrega.on is the process of collec<ng content from mul<ple social network services, such as MySpace or Facebook or Twi[er. The task is ouen performed by a social network aggregator, which pulls together informa<on into a single loca<on, or helps a user consolidate mul<ple social networking proﬁles into one proﬁle. Various aggrega<on services provide tools or widgets to allow users to consolidate messages, track friends, combine bookmarks, search across mul<ple social networking sites, read RSS feedsfor mul<ple social networks, see when their name is men<oned on various sites, access their proﬁles from a single interface, provide "lifestreams", etc.
Prac<cal tools: Social Network aggrega<on plagorms
Prac<cal tools: Social Network aggrega<on plagorms