Social media for artists

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Class material for Emerson Umbrella, Concord, MA

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Social media for artists

  1. 1. Social
Media
for
Ar.sts
 or
how
to
promote
yourself

 virtually
free

  2. 2. Social
Media:
what
is
it?
Dic.onary
Search
Results
•  so∙cial
me∙di∙a



noun
=
Websites
and
applica<ons
used
for
social
networking
Per
Wikipedia:
Social
media
are
media
for
social
interac<on,
using
highly
accessible
and
 scalable
communica<on
techniques.
Social
media
is
the
use
of
web‐based
 and
mobile
technologies
to
turn
communica<on
into
interac<ve
dialogue.

  3. 3. Why
people
use
social
media?
Social
 media
 creates
 a
 community
 where
 like
 minded
 people
 can
 interact,
 mingle,
 and
 explore.
 They
 provide
 informa<on
 that’s
 judged
 by
 those
 within
the
community
to
be
deemed
noteworthy.
It
is
interes<ng
to
note
 that
social
media
sites
have
the
same
basic
format
in
how
they
propagate
 the
 content
 provided
 by
 their
 users.
 Individuals
 are
 able
 to
 vote
 on
 the
 content
or
respond
to
the
content.
In
this
way,
social
media
sites
seek
to
 gain
 and
 direct
 viewers.
 Social
 media
 is
 about
 giving
 control
 over
 informa<on
back
to
the
masses.

  4. 4. Why
use
social
media
for
promo.on
of
your
work?
Because
of
the
NUMBER
OF
PEOPLE
using
it!
Examples:
•  Social
networking
now
accounts
for
22%
of
all
<me
spent
online
in
the
US.
•  A
total
of
234
million
people
age
13
and
older
in
the
U.S.
used
mobile
 devices
in
December
2009.
•  Twi[er
processed
more
than
one
billion
tweets
in
December
2009
and
 averages
almost
40
million
tweets
per
day.
•  Over
25%
of
U.S.
internet
page
views
occurred
at
one
of
the
top
social
 networking
sites
in
December
2009,
up
from
13.8%
a
year
before.
•  The
number
of
social
media
users
age
65
and
older
grew
100
percent
 throughout
2010,
so
that
one
in
four
people
in
that
age
group
are
now
 part
of
a
social
networking
site.
•  Australia
has
some
of
the
highest
social
media
usage
sta<s<cs
in
the
 world.
In
terms
of
Facebook
use
Australia
ranks
highest
with
almost
9
 hours
per
month
from
over
9
million
users.

  5. 5. One
month
difference
December
to
January
2010,
and
it’s
s<ll
growing!

  6. 6. How
to
use
Social
Media,
in
general
terms
One
of
the
key
components
in
successful
social
media
marke<ng
implementa<on
 is
building
"social
authority".
Social
authority
is
developed
when
an
individual
 or
organiza<on
establishes
themselves
as
an
"expert"
in
their
given
field
or
 area,
thereby
becoming
an
influencer
in
that
field
or
area.
It
is
through
this
process
of
"building
social
authority"
that
social
media
becomes
 effec<ve.
That
is
why
one
of
the
founda<onal
concepts
in
social
media
has
 become
that
you
cannot
completely
control
your
message
through
social
 media
but
rather
you
can
simply
begin
to
par<cipate
in
the
"conversa<on"
in
 the
hopes
that
you
can
become
a
"relevant
influence"
in
that
conversa<on.

  7. 7. Possible
tools
According
to
Kaplan
and
Haenlein
there
are
six
different
types
of
social
media:

 •  collabora<ve
projects,

 •  social
networking
sites,

 •  blogs
and
microblogs,

 •  virtual
game
worlds,

 •  content
communi<es,

 •  and
virtual
social
worlds.

  8. 8. Possible
tools
Technologies
include:

 •  blogs,
 •  instant
messaging,

 •  picture‐sharing,
 •  music‐sharing,

 •  
vlogs,
 •  crowdsourcing,

 •  wall‐pos<ngs,

 •  and
voice
over
IP
 •  email,

Many
of
these
social
media
services
can
be
integrated
via
social
network
aggrega<on
plagorms.

  9. 9. Prac<cal
tools
 Communica<on
media:
•  Blogs:
Blogger,
ExpressionEngine,
 Cyworld,
Diaspora,
Facebook,
Hi5,
 LiveJournal,
Open
Diary,
TypePad,
 Hyves,
LinkedIn,
MySpace,
Ning,
 Vox,
WordPress,
Xanga
 Orkut,
Plaxo,
Tagged,
Xing,
IRC,
•  Microblogging:
FMyLife,
Foursquare,
 Yammer
 Jaiku,
Plurk,
Posterous,
Tumblr,
 •  Events:
Evengul,
The
Hotlist,
 Twi[er,
Qaiku,
GoogleBuzz,
Iden<.ca,
 Meetup.com,
Upcoming
 Nasza‐Klasza.pl
 •  Informa.on
Aggregators:
Netwibes,
•  Loca.on
based
social
networks:
 Twine
 Foursquare,
Geoloqui,
Gowalla,
 •  Online
Advocacy
and
Fundraising:
 Facebook
places,
The
Hotlist
 Causes,
Kickstarter
•  Social
networks:
ASmallWorld,
Bebo,

  10. 10. Prac<cal
tools
 Collabora<on/authority
building
media:
•  Wikis:
PBWorks,
Wetpaint,
Wikia,
 NowPublic,
Reddit,
Newsvine
 Wikimedia,
Wikispaces
 •  Social
naviga.on:
Trapster,
Waze
•  Social
Bookmarking
(or
social
 •  Content
Management
Systems:
 tagging):
CiteULike,
Delicious,
 Wordpress,
Drupal,
Plone
 Diigo,
Google
Reader,
 •  Document
Managing
and
Edi.ng
 StumbleUpon,
folkd
 Tools:
Google
Docs,
Syncplicity,
•  Social
Media
Gaming:
Empire
 Docs.com,
Dropbox.com
 Avenue
 •  Collabora.on:
Central
desktop
•  Social
News:
Digg,
Mixx,

  11. 11. Prac<cal
tools
 Mul<media:
•  Photography
and
art
sharing:
 Pandora
Radio,
Spo<fy,
Last.fm,
 deviantArt,
Flickr,
Photobucket,
 MySpace
Music,
Reverbna<on.com,
 Picasa,
SmugMug,
Zoomr
 ShareTheMusic,
The
Hype
Machine,
•  Video
sharing:
sevenload,
Viddler,
 Groove
Shark,
SoundCloud,
 Vimeo,
YouTube,
Dailymo<on,
 Bandcamp,
Soundclick,
imeem.
 Metacafe,
Nico
Nico
Douga,
Openfilm
•  Presenta.on
sharing:
scribd,
•  Livecas.ng:
Jus<n.tv,
Livestream,
 Slideshare
 OpenCU,
Skype,
S<ckam,
Ustream,
 blip.tv,
oovoo,
Youtube
•  Music
and
audio
sharing:
ccMixter,

  12. 12. Prac<cal
tools:
Blogs
A
blog
is
a
type
of
website
or
part
of
a
website
which
is
usually
maintained
by
an
individual
with
regular
entries
of
commentary,
descrip<ons
of
events,
or
other
material
such
as
graphics
or
video.
Entries
are
commonly
displayed
in
reverse‐chronological
order.


Types
of
blogs:
 •  By
Genre:
•  By
owner:
 –  poli<cal,
travel
(also
known
as
travelogs),
 house
blogs,
fashion,
project,
educa<on,
 –  Personal:
an
ongoing
diary
or
commentary
 niche,
music,
quizzing
blogs
and
legal
(ouen
 by
an
individual,
is
the
tradi<onal,
most
 referred
to
as
a
blawgs),
dreamlogs..
 common
blog
–
“garden
variety”
 –  Corporate/organiza.onal:
used
internally
to
 •  By
Media
 enhance
the
communica<on
and
culture
in
a
 –  A
blog
comprising
videos
is
called
a
vlog,
one
 corpora<on
or
externally
for
marke<ng,
 comprising
links
a
linklog,
a
site
containing
a
 branding
or
PR
purposes
are
called
corporate
 porgolio
of
sketches
a
sketchblog
or
one
with
 blogs.
Similar
blogs
for
clubs
and
socie<es
 photos
is
called
a
photoblog.

 are
called
club
blogs,
group
blogs,
or
by
 –  blogs
with
shorter
posts
and
mixed
media
 similar
names.

 types
are
called
tumblelogs.
 

  13. 13. Prac<cal
tools:
social
network
services
A
social
networking
service
is
an
online
service,
plagorm,
or
site
that
focuses
on
building
and
reflec<ng
of
social
networks
or
social
rela<onsamong
people,
e.g.,
who
share
interests
and/or
ac<vi<es.
The
main
types
of
social
networking
services
are
those
which
contain
category
places
(such
as
former
school
year
or
classmates),
means
to
connect
with
friends
(usually
with
self‐descrip<on
pages)
and
a
recommenda<on
system
linked
to
trust.


Facebook
and
Twi[er
widely
used
worldwide,

 Decayenne,
Tagged,
XING,
Badoo
and
Skyrock
in
parts
Nexopia
(mostly
in
Canada);
 of
Europe;
Bebo,
VKontakte,
Hi5,
Hyves
(mostly
in
The
 Orkut
and
Hi5
in
South
America
and
Central
America;
 Netherlands),

 Friendster,
Mixi,
Mul<ply,
Orkut,
Wretch,
renren
and
Draugiem.lv
(mostly
in
Latvia),

 Cyworld
in
Asia
and
the
Pacific
Islands
StudiVZ
(mostly
in
Germany),
 Twi[er,
Facebook,
LinkedIn
and
Orkut
are
very
popular
 in
India.

iWiW
(mostly
in
Hungary),

Tuen<
(mostly
in
Spain),

Nasza‐Klasa
(mostly
in
Poland),


  14. 14. Prac<cal
tools:
Facebook
for
business

  15. 15. Prac<cal
tools:
Facebook
for
business

  16. 16. Prac<cal
tools:
Facebook
for
business

  17. 17. Prac<cal
tools:
Facebook
for
business

  18. 18. Prac<cal
tools:
Facebook
for
business

  19. 19. Prac<cal
tools:
Facebook
for
business

  20. 20. Prac<cal
tools:
LinkedIn
account

  21. 21. Prac<cal
tools:
microblogging
Microblogging
is
a
broadcast
medium
in
the
form
of
blogging.
A
microblog
differs
from
a
tradi<onal
blog
in
that
its
content
is
typically
smaller
in
both
actual
and
aggregate
file
size.
Microblogs
"allow
users
to
exchange
small
elements
of
content
such
as
short
sentences,
individual
images,
or
video
links"
Some
issues
with
microblogging
are
privacy,
security,
and
integra<on.
Privacy
is
arguably
a
major
issue
because
users
may
broadcast
sensi<ve
personal
informa<on
to
anyone
who
views
their
public
feed.
Microblog
plagorm
providers
can
also
cause
privacy
issues
through
altering
or
presewng
users
privacy
op<ons
in
a
way
users
feel
compromises
their
personal
informa<on.
An
example
would
be
Google’s
Buzz
plagorm
which
incited
controversy
in
2010
by
automa<cally
publicizing
users’
email
contacts
as
‘followers’.
Google
later
amended
these
sewngs.
 Blauk
∙
Facebook
•
Google
Buzz
•
Iden<.ca
•
Jaiku
•
Viadeo
•
LinkedIn
•
 MySpace
•
NotePub
•
Plurk
•
Posterous
•
Pownce
(closed)
•
Qaiku
•
Sina
Weibo
•
 Tencent
Weibo
•
Tumblr
•
Twi[er
•
Yahoo!
Meme
•
XING

  22. 22. Prac<cal
tools:
Twi[er

  23. 23. Prac<cal
tools:
Twi[er

  24. 24. Prac<cal
tools:
Social
Network
aggrega<on
plagorms
•  Social
network
aggrega.on
is
the
process
of
collec<ng
content
from
mul<ple
 social
network
services,
such
as
MySpace
or
Facebook
or
Twi[er.
The
task
is
ouen
 performed
by
a
social
network
aggregator,
which
pulls
together
informa<on
into
a
 single
loca<on,
or
helps
a
user
consolidate
mul<ple
social
networking
profiles
into
 one
profile.
Various
aggrega<on
services
provide
tools
or
widgets
to
allow
users
to
 consolidate
messages,
track
friends,
combine
bookmarks,
search
across
mul<ple
 social
networking
sites,
read
RSS
feedsfor
mul<ple
social
networks,
see
when
their
 name
is
men<oned
on
various
sites,
access
their
profiles
from
a
single
interface,
 provide
"lifestreams",
etc.

  25. 25. Prac<cal
tools:
Social
Network
aggrega<on
plagorms

  26. 26. Prac<cal
tools:
Social
Network
aggrega<on
plagorms

  27. 27. Prac<cal
tools:
New
direc<ons

  28. 28. Prac<cal
tools:
New
direc<ons

  29. 29. Ques<ons
–
Comments
‐
Your
thoughts
 I’d
love
to
hear
them.
Really.


No
need
to
raise
your
hand,
just
speak
up.



×