1. What kind of
media institution
might distribute
your media
product and why?

2. I looked at NME when I was doing my analysis for my own magazine so thought that IPC
Media would work well. Also due to the fact they have so many successful magazine's they
would be a good fit for my own magazine.
I decided on IPC Media as the company that would distribute my magazine. IPC Media
published NME magazine as well as 75 other magazine spreading across 9 genre's.
They are so successful they split the company into 5 divisions which focus on certain
magazines.
IPC Media is a Time Warner Company.

3. ● Even though IPC Media does not specialise in music magazines I believe they
would be a good fit due to the amount of magazine's that they publish.
● IPC Media knows how to advertise and distribute their magazine's from all
different genre's so they know how to target an audience.
● In having this it would help my magazine to get recognized.
● As well as having a large audience with NME magazine IPC Media has 26m UK
reader's each month for their published magazine's. Two thirds of UK women and
42% of UK men. Their online magazine readers hits 25 million each month.
● From these statistic's its mainly women who read the magazine's that are
published by IPC Media, this could be an advantage and a disadvantage as my
magazine may come across as feminine due to the colours I used within the
magazine but I would also like to appeal to a male audience as well.
● My target audience is 16-24 year old's and this can be achieved as IPC Media
knows how to distribute their magazine to all audience's because of all the genre's
of magazine's they offer. So they appeal to all age range's.