Mang2049 intro session 01112016
•Download as PPTX, PDF•
0 likes•648 views
For BSc Marketing students in Singapore
Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Viewers also liked
Viewers also liked (20)
Similar to Mang2049 intro session 01112016
Similar to Mang2049 intro session 01112016 (20)
More from Lisa Harris
More from Lisa Harris (20)
Recently uploaded
Recently uploaded (20)
Mang2049 intro session 01112016
- 1. Living and Working on the Web Lisa Harris, Sarah Hewitt & Nic Fair #MANG2049 1/11/2016
- 2. Session Plan • Introduction to Digital Literacy • How the module works http://blog.soton.ac.uk/mang2049 • Further resources: – Digital Literacy Conference – Student Video: Living and Working on the Web
- 5. Finding me online Twitter LinkedIn Slideshare Web Science Institute Innovation in HE blog
- 7. Digital Literacy • “Digital literacy is the ability to locate, organise, understand, evaluate, and analyse information using digital technology. It involves a working knowledge of current tools and an understanding of how they can be used” • “The active management of online activities such as collaboration, networking , content creation and curation in order to “stand out from the crowd” in today’s job market” • “an ability to respond positively to change” • “How we can best live, learn and work in an increasingly digital society”
- 8. Building a professional digital profile • how we can proactively manage our digital experiences for: – effective learning in a world where we are increasingly swamped with data. – showcasing our knowledge and building our networks to “stand out from the crowd” – enhancing employment prospects or a setting up a new business – promoting “digital citizenship” – for example by behaving responsibly online or raising awareness of and supporting good causes.
- 10. Setting up your blog • You may have your own blog already • You can use a major free platform like wordpress.com • You can use eFolio(University branded Wordpress blogs) • Some good examples: – Chris Phethean’s PhD progress blog – Andy Sugden’s and Catherine Hunt’s curriculum innovation module blogs
- 11. Google likes blogging • Social media interaction with digital content is the *biggest influence* on its search visibility: 1. Facebook shares 2. Facebook comments 3. Facebook likes 4. Tweets • Hootsuite blogpost • Advice from Social Media Strategist
- 12. Beware the “filter bubble” • From https://www.google.com/settings/me you can view what results other people see when searching for your name, and what your own publicly visible Google profile looks like. • Entering your name directly into a Google search in your own browser will NOT give you an accurate view of how other people see these results. • Google filters and personalises results according to past search behaviour, so a search from your own machine is likely to disproportionally favour your own sites.
- 13. Digital Capabilities (JISC 2015) https://www.jisc.ac.uk/rd/projects/building-digital-capability
- 14. Scope of digital literacy: information management • Finding, managing, evaluating and curating information – how do we manage the sheer volume of search results we might get? – How do we recognise a trusted source? – How do we curate relevant materials from different sources and formats to meet a specific need, for example in addressing an assignment question.
- 15. Scope of digital literacy: creating materials • How do we create new materials in written, visual and audio formats? • What role can a reflective blog play in our learning journeys? • How can its impact be enhanced with images or video?
- 16. Scope of digital literacy: effective communication • How can we use tools such as twitter to communicate, collaborate and participate in online communities – building our own networks and contributing to the work of others, potentially on a global basis?
- 17. Scope of Digital Literacy: identity and behaviour • Safety and security – managing passwords, privacy, access and tagging • Managing the boundaries between the personal and the professional • Digital citizenship – charitable fundraising, paying it forward, activism
- 19. So what are employers doing? • According to a recent study by Jobvite – 92% of recruiters use social media in the hiring process – 80% had been positively influenced by a candidate’s professional social network profile – 78% had been negatively influenced towards a candidate’s inappropriate use of social media • The best candidates might not be actively looking for a new job (up to 90% of the workforce) • Social media can identify the best talent , encourage conversation and build relationships with them • Enables recruiters to promote their company as “a great place to work”
- 20. “The new media environment can be disruptive to our current teaching methods and philosophies. As we increasingly move toward an environment of instant and infinite information, it becomes less important for students to know, memorize, or recall information and more important for them to be able to find, sort, analyze, share, discuss, critique, and create information and knowledge. They need to move from being simply knowledgeable to being knowledge-able.” Wesch, M., 2011. From Knowledgeable to Knowledge- able: Building New Learning Environments for New Media Environments | UM Events | University of Michigan.