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Professional Online Presence: Separating the Signal from the Noise


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Professional Online Presence: Separating the Signal from the Noise is a presentation for the Higher education Academy Changing the Learning Landscape series.
#cll1213 webinar

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Professional Online Presence: Separating the Signal from the Noise

  1. 1. Professional Online Presence:Separating the Signal from the Noise#cll1213 webinarSue Beckingham@suebecksSheffield Hallam University
  2. 2. Important butnot included is• using socialmedia inteachingpractice• how to usesocial mediatools
  3. 3. It is about using social media todevelop your personal learningnetwork and professional onlinepresence
  4. 4. If you were lookingfor informationabout someone,how many of youwould googlefirst?
  5. 5. How often doyou googleyourself?• Never• Now and again• Regularly
  6. 6. ! Its not so surprising Google will findyou, but it may surprise you to find thatyour social media profiles are ranked sohighly
  7. 7. Someonesearchesyour nameDid you know that if you have aprofile on, eachtime someone searches yourname you will receive an email?
  8. 8. There are four distinct, but related types ofmedia today:1. Traditional - print and broadcast2. Owned - brand or company website3. Hybrid or Tradigital - web versions oftraditional and blogs4. Social -Facebook, Twitter, LinkedIn, Google+and moreEdelman
  9. 9. Traditional MediaTradigitalMediaOwned MediaSocialMediaThe MediaCloverleaf
  10. 10. Traditional MediaTradigitalOwnedSocial
  11. 11. TraditionalTradigitalOwned MediaSocialUniversity websiteStandard departmentprofileMedia CentreResearch and BusinessDevelopment CentresDigital magazine
  12. 12. TraditionalTradigital MediaOwnedSocialGuardian HigherEducation NetworkJISCHigher EducationAcademy
  13. 13. TraditionalTradigitalOwnedSocial Media
  14. 14. The A to Z of Social Media for Academiacurated by Professor Andy Miah @andymiah
  15. 15. "But...Im faced with what seems an overflowingstream of information and noise..."
  16. 16. "Anything I would say would just get lost..."
  17. 17. "Why would I want to know what anyone elseis having for breakfast?..."
  18. 18. "Im simply far too busy..."
  19. 19. Clay Shirkyargues that“It is notinformationoverload,it is filter failure”
  20. 20. FilterBy developing good connections with sharedinterests, collaboratively we can filter what is relevant to us
  21. 21. Create lists withinTwitter to organiseyour tweetsFollow others publiclists
  22. 22. SocialMedia canprovideadditionalsignpoststo yourresearchand work
  23. 23. A network dedicated to science andresearch. Connect, collaborate anddiscover scientific publications, jobs andconferences. All for free.www.researchgate.netEasily organize your papers, read &annotate your PDFs, collaborate in privateor open groups, and securely access yourresearch from everywhere. powerful research tool and a knowledge-sharing community.https://www.diigo.com Research
  24. 24. Sharing presentations andconference proceedings
  25. 25. Free analytics
  26. 26.
  27. 27. The Guardian HigherEducation BlogsNetworkA blogs network which isa directory ofresources, commentaryandanalysis from educatorsin the global highereducation blogosphere
  28. 28. The ripple effect of social sharingExtending the knowledge network
  29. 29. Social Sharing Buttons onwebsites, blogs and other sites
  30. 30. Make the most ofYOUR profile!LinkedIn members did over5.7 billion professionally-oriented searches on theplatform in 2012.More than 2.9 millioncompanies have LinkedInCompany Pages.LinkedIn members are sharinginsights and knowledge in morethan 2.1 million LinkedInGroups.
  31. 31. The power of online connections communicating collaborating recruitment/job seeking opportunity to learn and share develop global connections maintain connections on-going 24/7 networking ability to be known and found six degrees of separation
  32. 32. Maps your professional network tovisualise the relationships between youand your connections.
  33. 33. Advocateswell developed profile, active user,connected, sharing, collaborating.Dabblersprofile partially set up, often thenforgotten, sporadic visits, low contribution.Unengagedunaware of potential, not yet partof the conversation.
  34. 34. Dont be afraid to learnReject this idea thatlurking within socialnetworks is a negativething.As Educators we areempowered listeners
  35. 35. For those notyetengaged, what are youmissing?
  36. 36. Online Presence: Separating the Signal from the NoiseWe are living in an age where many of us are now ‘always switched on’. The rise of the ubiquitous useof mobile technology and open access to Wi-Fi-free zones has changed the way we communicate -forever. We use mobile technology for work, to organise our home life, our social life, to shop, enjoymusic, films and photographs. All of these activities have the potential to make our life easier and moreenjoyable. However there is a concern that we risk information overload in our quest to manage thegrowing amount of information, in particular through social media. How can we juggle all of this andpossibly leverage social media in a professional context?My talk will look at how through social media you can develop a professional network that will not onlyhelp to separate the signal from the noise for yourselves, it will also provide the mechanism for others tofind you and your work as a professional in your field. By developing a professional online presence andnetwork of connections, you will have the potential to open many new channels of communication,opportunities for collaboration and creativity BUT you will also find the means to filter only what isimportant to you.
  37. 37. Sue BeckinghamSheffield Hallam University, UK@suebecks