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Social networking overview


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A review of social networking sites, Web 1.0 vs. Web 2.0, social media "power trio" of LinkedIn, Twitter, Facebook, Google profile, blogs, tips & takeaways

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Social networking overview

  1. 1. Social Networking OverviewHow to put social media to work for you Daulton West, Jr. November 8, 2012
  2. 2. What is social media?• Online technologies and practices that people use to share information, opinions, experiences, breaking news, views, links, articles, tools, job / career tips, and recommendations for others.• The various activities that integrate technology, social interaction, and exchange of content using websites, blogs, and software tools (Ex: LinkedIn, Twitter, Facebook, YouTube, Flickr, etc.) Copyright © 2011 ASocialMediaChampion4U, LLC. All rights reserved. Do Not Copy or Distribute. 2
  3. 3. The new rules of marketingWeb 1.0 vs. Web 2.0• Web 1.0 - websites little more than online brochure, static, little change• Web 2.0 - changing, evolving, social networks are the new opinion shapers, encourage interaction © ASocialMediaChampion4U 2011 3
  4. 4. Social Media Revolution“Social media is already changing the rules of the marketplace, just like the web did a decade ago.”Social Media Revolution 2 © ASocialMediaChampion4U 2011 4
  5. 5. Use social media to:• Grow your network• Find ways to connect / interact• Build your brand / differentiate yourself / tell your unique story• “Best practice” tip: find ways to help others & be a people connector © ASocialMediaChampion4U 2011 5
  6. 6. Network to engage & share Learn, Listen, Engage, Share, Build, Grow• Learn – about social media, how to leverage it• Listen – to what others are saying about you• Engage – your contacts / customers regularly• Share  – something of value to your community• Build – relationships and maintain them • Grow – a strong, dynamic social media presence © ASocialMediaChampion4U 2011 6
  7. 7. Job seekers use social networking sites for career moves• Recession a catalyst for job seekers using social media for career moves• Social media outlets (Facebook, Twitter and LinkedIn) have gained in popularity• U.S. web traffic to employment sites and social media sites has increased - Recent internet blog © ASocialMediaChampion4U 2011 7
  8. 8. How do people find jobs today?• Internet 5% - 7 %• Classifieds 5% - 7 %• Recruiters 5% Total 15% - 19%• Networking 81% - 85%• On average, only 1 in 6 jobs are found using internet, classifieds, and recruiters; 5 of 6 jobs are found using networking © ASocialMediaChampion4U 2011 8
  9. 9. Social networking sites a tool for businessesPublished: 2/2/09 in Richmond Times-Dispatch• LinkedIn. More than 30 million professionals have profiles, "Its by far the most prevalent business social-networking site out there," Nour said.  Update: as of August 2, 2012 – over 175 million users• Facebook. Its a close second, Nour said, "because of its popularity and sheer volume" of people who visit there -- more than 120 million active users.  Update: as of October, 2012 – 1 billion users• Twitter. The site continually updates. "With its sheer volume, it can exponentially increase your marketing reach.“ Viral nature allows for reposts.  Update: as of July 1, 2012 – 517 million users © ASocialMediaChampion4U 2011 9
  10. 10. Social media “power trio”• LinkedIn – connect professionals, job seekers, expand network, great for searching people, profiles, jobs, companies, join groups of similar interest, start discussions, share updates, post events• Twitter – gather & share information. Follow people, brands, people, attract “followers” of similar interest to build relationships, and expand network. Like a convention, chat room open 24 x 7 in “real time”• Facebook – more “social” network. Find friends, share links, comments, photos, start business page to promote brand, attract clients. Branchout application added in 2011 for “LinkedIn like” professional network updates © ASocialMediaChampion4U 2011 10
  11. 11. LinkedIn• Professional headline – very important Social Social Media Strategy & Training | Online Writer | WordPress Designer | Web Content Mgr | Twitter Specialist• Updates – share links, websites, news, views• Powerful searches – people, jobs, companies…• Join groups, start a group, discussion, comment• Recommend others / get recommended• Use apps –, WordPress, share docs, presentations, blogs• Add events, find events of similar interest © ASocialMediaChampion4U 2011 11
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  13. 13. LinkedIn• Groups I have joined – – Career Prospectors – Career Rocketeer | Career Launch Network – Google+ ••• Next Chapter in Networking – Henrico Business Leaders – IT Careers in Richmond, VA – madison+main, the NEW MEDIA group – Social Media Today – Tim’s Strategy – Twitter – VCN (Virginia Career Network)• Group I created – Richmond Ski Club (for skiing and snowboarding enthusiasts) © ASocialMediaChampion4U 2011 13
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  15. 15. Facebook• Join job / professional groups• What’s on your mind? - Update with your job / career status / related events• Profile - complete your Facebook profile, add industry keywords• Protect your brand – use professionally © ASocialMediaChampion4U 2011 15
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  17. 17. TwitterWhat is Twitter?• An information gathering tool• An international chat room, open 24 X 7• A convention happening in “real time"• A microblogging site (140 chars MAX)• What are misconceptions about Twitter?• Age demographics for Twitter? © ASocialMediaChampion4U 2011 17
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  19. 19. Twitter• Short BIO• One URL• What are you doing?• Twitter apps• Best practices © ASocialMediaChampion4U 2011 19
  20. 20. Hootsuite© ASocialMediaChampion4U 2011 20
  21. 21. • Daulton West, Jr. (Richmond, VA) following 585 | followers 1,421 | 3,413 tweets Social Social Media Strategy & Training | Online Writer | WordPress Designer | Web Content Mgr | Twitter Specialist Visit my Twitter profile | Visit my website | See my LinkedIn profile• Strongest Skills: Social media strategy consulting, social media training, coaching, website design, online writing, and web content management• Education Industry Experience Level Bachelor Software/Technology 5-10 years experience © ASocialMediaChampion4U 2011 21
  22. 22. Twitter eats world: Global visitors shoot up to 10 million in March © ASocialMediaChampion4U 2011 22
  23. 23. “Open” vs. “closed” network• Twitter - “open” network – Will work from any computer – Tweets are indexed; appear in Google search• Facebook – “closed” network – Only Pages are indexed; Groups are not• LinkedIn - “closed” network – Only public profile URL is indexed © ASocialMediaChampion4U 2011 23
  24. 24. Setup a Google profile• How to - ts/bin/• Add resume info, contact info, links, pictures• Good place to put the other sites you want people to see © ASocialMediaChampion4U 2011 24
  25. 25. Use Google Profile to enhance online presence7 Hot Tips to Build Personal Branding Into Your Executive Resume 2.0 - April 27, 2009 by Meg Guiseppi7. Take advantage of Google Profiles’ search results power.“Google Profiles is now a must-do online branding strategy and another great way to extend the value of your executive resume” © ASocialMediaChampion4U 2011 25
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  29. 29. Own a blog / add a blog commentSupport others and build your brand50 Twitter Users to Follow for Your Job SearchDaulton West, Jr. May 5, 2009 at 6:39 pm – Thanks for sharing your list and recommendations, Willy.7 Hot Tips to Build Personal Branding Into Your Executive Resume 2.0Daulton West, Jr. on Tue, 5th May 2009 11:39 pmMeg Guiseppi on Wed, 6th May 2009 10:17 am Daulton, Thanks so much for your comment, kind words, and for sharing and linking to my blog. I’m really glad you got on board with your Google profile. What a terrific free tool to boost online branding! I hope you continue to find value in what I write here and on my blog. Thanks for following me on Twitter. -Meg © ASocialMediaChampion4U 2011 29
  30. 30. Jobs found through social networkingTom Howard• If you’re not sure about finding a legitimate job by using social networking sites, you need only talk to Internet marketer Tom Howard, who landed an interactive marketing director gig a few weeks ago with the help of• Through some networking at as well as his Facebook account, Howard said execs at NetSuccess contacted him on Facebook a few weeks ago and after a few exchanges (followed by an in-person interview) he got the job.• “NetSuccess didn’t find me because I was on some job port. They found me through social networking because more and more it’s the best way to find the job you’re looking for,” Howard said. “Twitter is one of the best in town now and it’s not a generational thing; it’s a success thing.” © ASocialMediaChampion4U 2011 30
  31. 31. Jobs found through social networkingWarren Sukernek• When the going got tough for Warren Sukernek, a prolific Twitterer from Seattle, the tweets got going. Just before Christmas, Sukernek sent out a solemn tweet to his 2,800 followers. “Friends, I have just been laid off. As a digital strategist, I would appreciate any leads or opportunities that you would be aware of.” Within a week, he had a dozen interviews.• What’s his advice to Twitter users looking to leverage the service to help them find a job?• “Build your network before you need it,” Sukernek me. He’s been enjoying his new gig a Canadian Web firm, praise be to Twitter, for a little over three weeks now. © ASocialMediaChampion4U 2011 31
  32. 32. Facebook, Twitter, other social media help drive business for small firmsFacebook, Twitter, blogs help companies extend their reachFree Spirit Yacht Cruises - charter reservations are sailing in for Free Spirit Yacht Cruises, and co-owner Angela Motola-Donofrio attributes it to a social media push.• The company is tweeting regularly on Twitter and recently launched group and fan pages on didnt consider social media the best fit until this year.• The company has attracted 2,500 followers through Twitter since March 1 and nabbed 1,200 Facebook users since launching a fan page this month. Now, traffic to is streaming in at more than 1 million hits a month, up 150 percent from a year ago. While just a few years ago the mediums were associated with the teenage and 20-something sets, thats changed. Two-thirds of all online users visit social networks and blogs, according to data from Nielsen Online. And the largest growth in social media users last year came from the 35- to 49-year-old group © ASocialMediaChampion4U 2011 32
  33. 33. Tweet Your Way to a New Job - Or Not?• However, there is a danger in thinking that all you need to do is go online and tweet yourself to a new job. There is no quick and easy way for most of us to find a job.• For most job seekers, you need a multi-tiered approach to job searching.• It takes time to build an online presence. Dont expect to be able to have a strong online presence overnight. Instead, take it one step at a time and spend some time on the networking sites, as well as time conducting a traditional job search.- Alison Doyle ( © ASocialMediaChampion4U 2011 33
  34. 34. Tips, takeaways• Join groups, start a discussion, answer a question, post a job / news article• Be an “active” group member - don’t just build a profile and wait for jobs / others to come to you, think “what value can I add today”?• Take an interest in others, find a similar hobby or something in common, get to know people• Offer your services, volunteer, follow people in your locality or industry• Interact: share your knowledge, provide a tip, share what you read on the web © ASocialMediaChampion4U 2011 34
  35. 35. Tips, takeaways• Make yourself valuable / memorable - others will want to make you a part of their network and follow you• Become a source of cutting edge information and share it with others• Get face-to-face time to strengthen online contacts• Maintain your network: stay in touch, engage © ASocialMediaChampion4U 2011 35
  36. 36. Tips, takeaways• Be a matchmaker, share contacts / information, build your network• Make yourself easy to find, remember, differentiate yourself (include phone #, email)• Use social media to create your brand, add contacts, expand your network, market your skills• With Twitter, LinkedIn, Facebook - 140 chars to add value; avoid posting mundane activities © ASocialMediaChampion4U 2011 36
  37. 37. Tips, takeaways• Find a way to add value, help others – build quality relationships• Avoid LinkedIn “tunnel vision”; use Facebook, Twitter to expand your network!• Protect your brand – avoid “negative” comments, inappropriate pictures on internet• Google your name or business once a week to see what shows up © ASocialMediaChampion4U 2011 37
  38. 38. Contact InformationDaulton West, Jr. – President, ASocialMediaChampion4USocial Media Strategist, Trainer, Twitter Specialist,WordPress Website Designer, Online Writer / BloggerWebsite: ASocialMediaChampion4U.comOnline articles: socialmediatoday Richmond Social Media ExaminerTwitter: @DWestJrLinkedIn: daultonwestjrFacebook: dwestjrFacebook: ASocialMediaChampion4U (Business page)Email: daultonw@gmail.comPhone: 804.270.6147 © 2012 ASocialMediaChampion4U 38