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Making social and digital media work for you


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Making social and digital media work for you
This presentation is aimed at supporting the AUA@OU Professional development programme

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Making social and digital media work for you

  1. 1. Making social and digital media work for you This presentation is aimed at supporting the AUA@OU Professional development programme Lawrie Phipps (with thanks to Dave Cormier and Dave White)
  2. 2. The landscape
  3. 3. Today • Who are you? – Managing your ‘personal brand’ – institutional versus individual • Aggregating you – CPD • Risk and reward – Why do it?
  4. 4. Social media refers to interactions among people How they create, share, and exchange information and ideas
  5. 5. Don't Leave College Without These 10 Digital Skills* *
  6. 6. 1. Setting Up a Wi-Fi Network 2. Backing Up to the Cloud 3. Basic Photo Editing 4. Basic Video Editing 5. Google Drive and Microsoft Office 6. HTML and Basic Coding 7. Setting Up a Website and Domain 8. Converting File Formats 9. Online Banking
  7. 7. 10. Branding Yourself Protoplasma Kid/WikimediaCommons
  8. 8. Individual as Institution Characteristics • Highly visible, perhaps persistent • Readily engage in dialogue • Collaborations and part of networks (connectivist in their approach?) • Sometimes off topic Cult of the celebrity
  9. 9. Institutional responses?
  10. 10. Individuals are chaotic, this can lead to new knowledge, learning and outcomes. Academic practice is now played out on an increasingly digital canvas, recognise when individuals are becoming institutions, support them.
  11. 11. Institutional responses
  12. 12. it's you not the university it's you and not an advertisement It's you over time, not just you today
  13. 13. What does your Social Media presence say about you? What does the internet say about me?
  14. 14. What Visitor vs resident
  15. 15. Tells people who you are individual identify is now less private minute details of individual private lives are constantly beamed into my consciousness AND I WILL JUDGE YOU
  16. 16. Your opportunity to tell people who you think you are?
  17. 17. Your network is who you are!
  18. 18.
  19. 19. To prospective employees, colleagues and clients, you are who the internet says you are. Who is controlling that for you?
  20. 20. Risk
  21. 21. Activity • Either on the flipcharts / paper or on • Risk to you Risks to colleagues Risks to organisation
  22. 22. IPR and Social Media • Am I creating content? • Am I using third party content? • Are third parties contributing content? • Am I collecting personal information? • Am I adapting third party content? • Am I working for/within a public sector organisation? • Am I responsible for a website/service? • Am I employing somebody to create content? • Am I being employed to create content?
  23. 23. Content • Meetings • Events • Workshops • Critical Incidents • News
  24. 24. Linked-in • Create or Participate in groups • Endorsements and recommendations • Profile • Link in and link out
  25. 25. Twitter • Make a decision • Join in, have a conversation, in the open • Ask questions • Tweet, link retweet
  26. 26. Pinterest • Visual is key! Present information • Powerpoint is a good, cheap way of creating an infographic • Create specific topic boards • Browse for content.
  27. 27. Google+ • Classify content • Link to your Google documents and images • Post regularly • Hangout with your Community
  28. 28. Back to Visitor and Residents Personal Professional ResidentVisitor