12. Purpose of analysis
The purpose of this survey is to analyze the views and opinions of the
audience that have seen “The Descent” and compare them in a set of
graphs and charts to make the data easily comparable. I did this to see
how many people actually like the movie and why, to see what the
majority of people think about the movie.
This is important because by doing these surveys and understanding how
people feel about the movie you will know the demographic audience of
the film so therefore you will understand what to do in order for the
demographic to enjoy movies such as “The Descent” by either getting rid
of an element that they don’t like or adding something new to the genre
to pique the interest of the audience in similar movies
The demographic audience of the descent based on the surveys are fans
of comedy and horror movies that equally liked and disliked the element
of suspense and horror in the film, however the majority of the
demographic didn’t enjoy the movie because they weren't scared whilst
watching “The Descent”. When asked what they liked the most 30% said
they didn’t like any part of the movie further more when asked what they
liked the least 22% said everything, more specifically what the majority of
the demographic liked least was the narrative and as a result only 50% of
the demographic would recommend the movie to a friend.
13. Audience Profile
Name: Bradley Harvey
Gender: Male
Age: 16
Occupation: student at heath park high school, father is a mechanic, mother is a house-
wife so he has a good life because he has enough disposable funds to afford luxuries
Lifestyle: relaxed and easy going, likes to go walking, and watch TV. He enjoys just relaxing
at home most of the time to watch his favorite TV shows using the shows as a medium to
the places they desire to go.
Favorite Music: His favorite type of music is dance music, however he enjoys listening to a
variety of genres ranging from dub step- classical piano music
Favorite film franchise: Shrek
Hobbies: Doesn’t have many hobbies besides Anime/ manga, rock climbing and hiking
however he hardly ever goes hiking because he spends most of his time at home watching
anime and reading manga
Spending power: low to medium spending power, able to afford everyday luxuries such as
clothes, chocolates and sweets, unlimited internet with a lot of bandwidth with 2 PC’s and
a laptop.
His fathers pay is £25000 (including tax) annually which is spent on a family of four so he
earns £2000 monthly, after bills his families disposable income is £1000- £1500 so he is
able to afford an abundance of cheap luxuries and gets them extremely often every week
as well as merchandise from his favorite Animes.
