My survey for the descent
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This document profiles an audience member named Aaron Kumar, an 18-year-old male student in the UK studying media. It describes his demographics, lifestyle, interests and spending habits. His hobbies include football, gaming, partying and boxing. He enjoys grime, drum and bass, and house music. Aaron has some disposable income from a part-time job but lives at home since he can't afford to live independently. The purpose is to understand Aaron's demographic so the film The Descent can effectively target and appeal to audiences like him, who enjoy horror films and have an interest in movies. Understanding the target audience allows films to have more marketing impact and create loyal fans of the franchise.
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Audience profile - Aaron
Liam Page is an 18-year-old male student studying art, media and ICT. He enjoys playing video games with friends, going out with friends and family, and sports like football. His favorite music genres include grime, rap, pop, dubstep and house. He reads comic books and enjoys the Marvel film franchise. As a student living with his mother, Liam has some spending money from his part-time job that he uses for dates, clothes, and movies. Understanding Liam's demographics will help the directors of The Descent film target their marketing and ensure the film appeals to Liam's interests and lifestyle. This can help build recognition of the brand and a loyal fan base to support the
Media evaluation target audience 4
The document discusses the target audience for a media thriller product. The target audience is ages 14-21 and includes both males and females from a range of ethnicities. They enjoy casual clothing like jeans and sportswear. Females may wear dresses or skirts for work uniforms. Males may wear suits for work. Research through surveys found the thriller appealed most to teenagers due to its intriguing psychological plot. The target audience enjoys trendy clothing stores, comedy or educational TV, and sports like football in their free time.
Question 2
The document discusses representing different social groups in a teen horror media product aimed at ages 15-21. It considers representing both females and males equally and showing teenagers in a realistic way through their casual clothing. Though the opening sequence only features Asian actors, the media product is aimed at all ethnicities. It aims to subvert expectations by depicting the male as weak and the female as strong and independent. The choices of actors were based on their skills and looks fitting the characters, with the victim depicted as skinny and innocent versus the strong-looking antagonist.
Audience analysis
Joao Dias is a 16-year-old male student whose father's job in food quality control provides a comfortable financial situation. Joao enjoys spending leisure time online, taking exotic holidays, and listening to genres like jazz, classic rock, and heavy metal. His hobbies include gaming, drawing, and creative writing. As a student without bills, Joao has medium-high spending power that he uses on expensive hobbies, frequent movie visits, and changing fashion. The profile aims to understand Joao's demographics to effectively market a horror movie to his spending habits and interests in action, horror, and strong female characters.
Who would the audience be for your media product
The document discusses the target audience for a media product focused on R&B music. The target age is 17-25 years old as the author is in that age range and it will be easy to find models. The target social class is working class as the history of R&B listeners have been. The target gender is mainly male as R&B is stereotypically a masculine genre and the author is a male teenager. The target ethnicities are black and white people to both follow and challenge stereotypes about black people typically listening to R&B. The target income would not be too high given the age range of 17-25 years old. The target lifestyle would be social, sporty, and active spending time
Evaluation Question 4
The document discusses determining the target audience for a media product. It analyzes that the ideal audience would be male college students between ages 17-40 who enjoy sports, socializing, and hip-hop music. The protagonist is an 18-year-old male, so the target age range is 15-40 years old. Younger audiences may attract older viewers. Research shows the audience prefers action sports films and wants a relatable story with some sport elements. A survey found the dominant viewers are male fans of films like Coach Carter and Creed who enjoy tension, music, and atmosphere.
The pitch blood cries
This document provides an overview and summary of a proposed urban crime drama film called "Blood Cries." The film is about two boys named Ben and Dennis who live in London and get into trouble after stealing from a rival gang member. Their friendship is tested and Dennis betrays Ben, leading the rival gang to take Ben hostage. The film is targeted towards a 15+ audience and will be promoted through word of mouth due to a lack of funds. The filmmakers plan to distribute the film through Revolver Entertainment and will include rap/religious music, violence, and depictions of life as a gangster in an urban setting.
Theory Audience pro-forma
The document profiles the primary and secondary audiences for three movies: The Lego Movie, Love Actually, and Iron Man 3. For The Lego Movie, the primary audience is boys aged 9-15 and their parents aged 30-50. For Love Actually, the primary audience is women aged 20-35 and a secondary audience is families aged 16-64 at Christmas. For Iron Man 3, the primary audience is male teenagers and young adults aged 16-35, and a secondary audience is their sons and brothers aged 7-15 and girlfriends aged 20-35.
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Audience profile - Aaron
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Media evaluation target audience 4
The document discusses the target audience for a media thriller product. The target audience is ages 14-21 and includes both males and females from a range of ethnicities. They enjoy casual clothing like jeans and sportswear. Females may wear dresses or skirts for work uniforms. Males may wear suits for work. Research through surveys found the thriller appealed most to teenagers due to its intriguing psychological plot. The target audience enjoys trendy clothing stores, comedy or educational TV, and sports like football in their free time.
Question 2
The document discusses representing different social groups in a teen horror media product aimed at ages 15-21. It considers representing both females and males equally and showing teenagers in a realistic way through their casual clothing. Though the opening sequence only features Asian actors, the media product is aimed at all ethnicities. It aims to subvert expectations by depicting the male as weak and the female as strong and independent. The choices of actors were based on their skills and looks fitting the characters, with the victim depicted as skinny and innocent versus the strong-looking antagonist.
Audience analysis
Joao Dias is a 16-year-old male student whose father's job in food quality control provides a comfortable financial situation. Joao enjoys spending leisure time online, taking exotic holidays, and listening to genres like jazz, classic rock, and heavy metal. His hobbies include gaming, drawing, and creative writing. As a student without bills, Joao has medium-high spending power that he uses on expensive hobbies, frequent movie visits, and changing fashion. The profile aims to understand Joao's demographics to effectively market a horror movie to his spending habits and interests in action, horror, and strong female characters.
Who would the audience be for your media product
The document discusses the target audience for a media product focused on R&B music. The target age is 17-25 years old as the author is in that age range and it will be easy to find models. The target social class is working class as the history of R&B listeners have been. The target gender is mainly male as R&B is stereotypically a masculine genre and the author is a male teenager. The target ethnicities are black and white people to both follow and challenge stereotypes about black people typically listening to R&B. The target income would not be too high given the age range of 17-25 years old. The target lifestyle would be social, sporty, and active spending time
Evaluation Question 4
The document discusses determining the target audience for a media product. It analyzes that the ideal audience would be male college students between ages 17-40 who enjoy sports, socializing, and hip-hop music. The protagonist is an 18-year-old male, so the target age range is 15-40 years old. Younger audiences may attract older viewers. Research shows the audience prefers action sports films and wants a relatable story with some sport elements. A survey found the dominant viewers are male fans of films like Coach Carter and Creed who enjoy tension, music, and atmosphere.
The pitch blood cries
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Theory Audience pro-forma
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Characters and casting
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Q1
This document contains a student's responses to questions about their media studies coursework creating an opening sequence for a superhero film. In their responses, the student discusses:
1) Using a female superhero to challenge genre conventions of typically male heroes.
2) Representing characters of different ages and genders to show various strengths and weaknesses.
3) Choosing Universal as the distributor due to its experience with similar superhero films.
4) Targeting an audience of 16-30 year olds who would relate to the emotional storyline.
5) Using props and costumes that audiences could connect with from their own lives.
Evaluation post4
Sanjay Singh, a 17-year-old studying for his A-levels and working part-time at Tesco, would be part of the target audience for the media product. Sanjay enjoys playing football and other outdoor activities, follows social media accounts, and watches thrilling TV shows like "The Walking Dead." As an active teenager seeking excitement, Sanjay would be appealed to by the thriller film genre of the media product, which aims to excite and intimidate viewers with mystery and adrenaline. Teenagers and young adults make up the target audience since they tend to enjoy thrilling content that provides an adrenaline rush.
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The document discusses determining the target audience for an advertising campaign. The primary audience is identified as late teens aged 18-20, as this age group frequently attends parties and clubs. Their typical budget would be limited, as many are starting university or working jobs. The secondary audience is young adults aged 20-30, who are still actively socializing. The gender of the audience is not a main focus, as only male voices will be used in the ad.
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The document discusses costumes and props for a movie about teenagers. The characters will wear jeans, t-shirts, sneakers and hoodies to reflect current teen fashion trends. The clothes will be purchased from affordable stores like Sports Direct, JD Sports, and Primark, since expensive luxury brands would not fit the characters' portrayals as teenagers. The costumes will use common blue jeans and colorful t-shirts and shoes to allow the actors to blend in, without any strong color connotations.
Presentation2
Our target audience for this media product would be 12-20 year olds, as the content contains mild violence and language unsuitable for younger viewers. It is set in a school and focuses on teenage characters and issues like peer pressure. We aim to appeal to both genders, though it may attract more male viewers since the main characters are female. The intended social classes are working and middle, as the school setting suggests teachers who fall into these groups. Viewers must be interested in horror genres and paranormal activity, as the film involves a ghost story and gory details. They should already watch horror films regularly to appreciate what this genre entails.
Evaluation Q4 Amad
This document discusses the target audience for a sports drama film opening. The target audience is identified as males ages 13 to 30, as similar boxing films like Rocky and Cinderella Man attracted mainly male viewers in that age range. Research on IMDB showed Cinderella Man was most popular with viewers ages 13 to 29 of both genders, but especially males, and interest dropped off after age 30. The film would have a PG-13 rating due to themes of depression. In addition to males 13-29, the target audiences are identified as working class people who could relate to the protagonist's background, and the US market where boxing films are very popular.
Target audience – ancillary
This document analyzes the target audiences of various magazines, posters, and films based on visual elements like colors, images, and topics. It finds that magazines like Empire target young-middle aged males with dark masculine colors and images of strong male characters. In contrast, Cosmopolitan targets females ages 18-34 with bright feminine colors and images of beautiful female celebrities. Posters are also analyzed, with children's posters using bright colors, cartoons and simple text, while movie posters target audiences based on genre.
Evaluation 4
This document discusses potential audiences for a psychological thriller film. It identifies the BBFC rating as likely being a 15 or 12. The primary target audience is described as male teenagers and students aged 17-19 who enjoy sports, gaming, TV shows like Prison Break and Stranger Things. A secondary audience of older males aged 39 is also identified who enjoy thrillers and mysteries. Several potential representative audience members are provided with descriptions of their demographics, interests, and favorite movies. Examples of similar films this audience would enjoy are also listed.
4. proposal
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Title Sequence Coursework - Evaluation(2)
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Evaluation Criteria 5
The document discusses how the filmmakers targeted their audience of 16-25 year olds. They conducted a questionnaire to understand what this age group likes. They also benefited from having actors and actresses who were the same age. The clothing of the actors allowed the target audience to relate to them. The main actors, Zibran Ahmed and Gielliane Gaa, were both around the same age as the target audience. Voiceovers at the beginning and end helped viewers understand the story. Shots that alternated between happy and violent scenes helped the audience absorb the plot in this social realism genre film.
Evaluation Question 4
The target audience for the media product is young adults. Primary research was conducted through questionnaires and interviews with a sample group of youth to understand what would appeal to this target market. The research found that themes of love and friendship along with realistic yet controversial storylines would engage the target audience. One young woman, Mali, was profiled in the document and her interests in films, music and fashion suggest she would likely connect with and find relevance in the media product.
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This document categorizes different teen subcultures in the UK based on their fashion styles and music preferences. It describes the fashion of Townies, Goths, Soulstrels and Pop Princesses - noting that Townie girls and boys favor tight/designer clothes and rap/R&B music, while Goths favor black clothes and piercing with a taste for heavy metal music. Soulstrels are characterized by very short tight clothes, accessories and R&B/hip-hop music. Pop Princesses have a pink and silver style and enjoy pop artists like Britney Spears.
Theory audience pro-forma
The document provides audience profiles for three different films/media.
The first is targeted at ages 15-24 and 25-44, who would enjoy it for the story, action, and humor.
The second targets ages 25-44 for the jokes and characters, and 15-24 for the humor and action.
The third targets ages 0-14 for the story, characters and humor, and 25-44 for humor when relaxing.
It also discusses concepts like the hypodermic needle theory, uses and gratifications of media, and consumer generated content.
Evaluation Question 2
The document discusses how the filmmakers aimed to represent teenage girls in their opening scene for a film about social realism. They based the film on issues stereotypically associated with teenage girls like eating disorders and cyberbullying. The characters were dressed like everyday teenage girls to make them relatable to the target audience. Efforts were made to incorporate interests of teenage girls aged 13-19, like a focus on appearance and socializing, through reflecting relevant stereotypes.
Audience profiling
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Mise en Scene Hospital Scene
This document summarizes the mise-en-scene elements of a hospital scene from a film. It describes the props like the cake and medical equipment used to indicate the character is in a hospital. The lighting is dim to create a sense of darkness and isolation. The acting shows the character is scared and confused as she runs down the empty hallway alone. The location of the hospital room and corridors establishes the character is unwell both physically and mentally.
Marketing the descent
The trailer for The Descent does not show the backstory and builds suspense by not revealing details. It shows glimpses of the monsters without graphic violence. Edited sound and movement build tension throughout. The poster depicts a distressed character seeking escape from the dark background. Her expression conveys she is searching for a way out of danger. The billboard is similar but clearer. After the 7/7 London bombings, the campaign changed the poster out of respect, as the film and attacks both involved being trapped underground. The website provides information about the film and companies involved.
Celador
Celador was originally taken over by Complete Communications but was later bought back by its management. It produces films on a small scale by contracting freelance staff for each project and obtaining funding through various means like bank loans or co-productions. Celador has produced seven films since 1999 across different genres that it markets and distributes, in addition to operating two radio stations. While a small company, Celador has found success with films like Slumdog Millionaire, though it faces competition from larger studios like Sony Pictures that have significantly higher production budgets.
Liam Page / Celador
Celador was originally taken over by Complete Communications but was later bought back by its management. It produces films on a small scale by contracting freelance staff and obtaining funding through various means like bank loans or co-productions. Celador has produced seven films since 1999 across different genres. It also operates two radio stations. While a small company, Celador has found market success through ticket and DVD sales of its films. However, it faces competition from much larger studios like Sony Pictures Entertainment who have significantly higher film budgets.
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The document discusses characters and casting for a music video. It outlines two main characters - an aggressive 17/18 year old boyfriend and an innocent 17/18 year old girlfriend. Auditions were held and Leo Eugster was chosen for the boyfriend role because he could act aggressively and show emotions well. Harriet will play the girlfriend role since she has drama experience and understands the vision for the video as its producer. Auditions and thorough consideration of casting allowed the filmmakers to find actors that best fit the roles and will make the video look professional and realistic.
Q1
This document contains a student's responses to questions about their media studies coursework creating an opening sequence for a superhero film. In their responses, the student discusses:
1) Using a female superhero to challenge genre conventions of typically male heroes.
2) Representing characters of different ages and genders to show various strengths and weaknesses.
3) Choosing Universal as the distributor due to its experience with similar superhero films.
4) Targeting an audience of 16-30 year olds who would relate to the emotional storyline.
5) Using props and costumes that audiences could connect with from their own lives.
Evaluation post4
Sanjay Singh, a 17-year-old studying for his A-levels and working part-time at Tesco, would be part of the target audience for the media product. Sanjay enjoys playing football and other outdoor activities, follows social media accounts, and watches thrilling TV shows like "The Walking Dead." As an active teenager seeking excitement, Sanjay would be appealed to by the thriller film genre of the media product, which aims to excite and intimidate viewers with mystery and adrenaline. Teenagers and young adults make up the target audience since they tend to enjoy thrilling content that provides an adrenaline rush.
Our audience
The document discusses determining the target audience for an advertising campaign. The primary audience is identified as late teens aged 18-20, as this age group frequently attends parties and clubs. Their typical budget would be limited, as many are starting university or working jobs. The secondary audience is young adults aged 20-30, who are still actively socializing. The gender of the audience is not a main focus, as only male voices will be used in the ad.
Gigglebox Evaluation Final
The document summarizes feedback from test viewings of advertisements by a clothing brand called Gigglebox. It discusses reactions from different audience groups, particularly noting positive reactions from their target audiences of teenage girls Bethan, Sophie and Lois. While not the target, some feedback from males Omar and Stuart also indicated interest in the clothes or potential to expand the brand. Some reactions suggested ways to improve the ads, such as making the radio ad easier to understand. Overall the feedback affirmed that Gigglebox's ads were successfully engaging their target audiences through the use of fashion, music, editing techniques and portrayals of femininity and beauty.
Costumes and Props
The document discusses costumes and props for a movie about teenagers. The characters will wear jeans, t-shirts, sneakers and hoodies to reflect current teen fashion trends. The clothes will be purchased from affordable stores like Sports Direct, JD Sports, and Primark, since expensive luxury brands would not fit the characters' portrayals as teenagers. The costumes will use common blue jeans and colorful t-shirts and shoes to allow the actors to blend in, without any strong color connotations.
Presentation2
Our target audience for this media product would be 12-20 year olds, as the content contains mild violence and language unsuitable for younger viewers. It is set in a school and focuses on teenage characters and issues like peer pressure. We aim to appeal to both genders, though it may attract more male viewers since the main characters are female. The intended social classes are working and middle, as the school setting suggests teachers who fall into these groups. Viewers must be interested in horror genres and paranormal activity, as the film involves a ghost story and gory details. They should already watch horror films regularly to appreciate what this genre entails.
Evaluation Q4 Amad
This document discusses the target audience for a sports drama film opening. The target audience is identified as males ages 13 to 30, as similar boxing films like Rocky and Cinderella Man attracted mainly male viewers in that age range. Research on IMDB showed Cinderella Man was most popular with viewers ages 13 to 29 of both genders, but especially males, and interest dropped off after age 30. The film would have a PG-13 rating due to themes of depression. In addition to males 13-29, the target audiences are identified as working class people who could relate to the protagonist's background, and the US market where boxing films are very popular.
Target audience – ancillary
This document analyzes the target audiences of various magazines, posters, and films based on visual elements like colors, images, and topics. It finds that magazines like Empire target young-middle aged males with dark masculine colors and images of strong male characters. In contrast, Cosmopolitan targets females ages 18-34 with bright feminine colors and images of beautiful female celebrities. Posters are also analyzed, with children's posters using bright colors, cartoons and simple text, while movie posters target audiences based on genre.
Evaluation 4
This document discusses potential audiences for a psychological thriller film. It identifies the BBFC rating as likely being a 15 or 12. The primary target audience is described as male teenagers and students aged 17-19 who enjoy sports, gaming, TV shows like Prison Break and Stranger Things. A secondary audience of older males aged 39 is also identified who enjoy thrillers and mysteries. Several potential representative audience members are provided with descriptions of their demographics, interests, and favorite movies. Examples of similar films this audience would enjoy are also listed.
4. proposal
This proposal outlines an audio storytelling project called "The Marmalade Man" that will be published on YouTube. It will tell a creepy pasta story in the form of an email thread between two old friends recalling a sinister childhood monster. Ambient music and sound effects will be used to set the creepy tone. The target audience is teenagers and young adults who enjoy being entertained and thrilled by horror stories. As long as no offensive, copyrighted or identifying content is included, the proposal raises no significant legal or ethical issues.
Title Sequence Coursework - Evaluation(2)
This document discusses the target audience and research for a film project. The primary target audience is identified as men and young girls, as the film contains action, violence, and sexualized women which would appeal to men, and younger girls could relate to the female characters. The secondary target is identified as young girls who could relate to depictions of friendship and social media use. Pre-production research involved pitching the idea to the filmmakers' class and teacher aged 16-30, who agreed with the targets and 15 rating. Feedback suggested increasing the budget to match big star cast but agreed the target groups were suitable.
Evaluation Criteria 5
The document discusses how the filmmakers targeted their audience of 16-25 year olds. They conducted a questionnaire to understand what this age group likes. They also benefited from having actors and actresses who were the same age. The clothing of the actors allowed the target audience to relate to them. The main actors, Zibran Ahmed and Gielliane Gaa, were both around the same age as the target audience. Voiceovers at the beginning and end helped viewers understand the story. Shots that alternated between happy and violent scenes helped the audience absorb the plot in this social realism genre film.
Evaluation Question 4
The target audience for the media product is young adults. Primary research was conducted through questionnaires and interviews with a sample group of youth to understand what would appeal to this target market. The research found that themes of love and friendship along with realistic yet controversial storylines would engage the target audience. One young woman, Mali, was profiled in the document and her interests in films, music and fashion suggest she would likely connect with and find relevance in the media product.
Teen tribes denitsa
This document categorizes different teen subcultures in the UK based on their fashion styles and music preferences. It describes the fashion of Townies, Goths, Soulstrels and Pop Princesses - noting that Townie girls and boys favor tight/designer clothes and rap/R&B music, while Goths favor black clothes and piercing with a taste for heavy metal music. Soulstrels are characterized by very short tight clothes, accessories and R&B/hip-hop music. Pop Princesses have a pink and silver style and enjoy pop artists like Britney Spears.
Theory audience pro-forma
The document provides audience profiles for three different films/media.
The first is targeted at ages 15-24 and 25-44, who would enjoy it for the story, action, and humor.
The second targets ages 25-44 for the jokes and characters, and 15-24 for the humor and action.
The third targets ages 0-14 for the story, characters and humor, and 25-44 for humor when relaxing.
It also discusses concepts like the hypodermic needle theory, uses and gratifications of media, and consumer generated content.
Evaluation Question 2
The document discusses how the filmmakers aimed to represent teenage girls in their opening scene for a film about social realism. They based the film on issues stereotypically associated with teenage girls like eating disorders and cyberbullying. The characters were dressed like everyday teenage girls to make them relatable to the target audience. Efforts were made to incorporate interests of teenage girls aged 13-19, like a focus on appearance and socializing, through reflecting relevant stereotypes.
Audience profiling
This document summarizes the audience profiling for a domestic violence awareness campaign targeted at people ages 16-19 in the UK. The campaign aims to educate students and raise awareness that domestic violence can affect all genders, races, and areas of the UK. The target audience is interested in social media and news/magazines and believes domestic violence is unacceptable. The purpose is to structure the campaign messaging and ideas to meet the needs and beliefs of the target audience.
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Mise en Scene Hospital Scene
This document summarizes the mise-en-scene elements of a hospital scene from a film. It describes the props like the cake and medical equipment used to indicate the character is in a hospital. The lighting is dim to create a sense of darkness and isolation. The acting shows the character is scared and confused as she runs down the empty hallway alone. The location of the hospital room and corridors establishes the character is unwell both physically and mentally.
Marketing the descent
The trailer for The Descent does not show the backstory and builds suspense by not revealing details. It shows glimpses of the monsters without graphic violence. Edited sound and movement build tension throughout. The poster depicts a distressed character seeking escape from the dark background. Her expression conveys she is searching for a way out of danger. The billboard is similar but clearer. After the 7/7 London bombings, the campaign changed the poster out of respect, as the film and attacks both involved being trapped underground. The website provides information about the film and companies involved.
Celador
Celador was originally taken over by Complete Communications but was later bought back by its management. It produces films on a small scale by contracting freelance staff for each project and obtaining funding through various means like bank loans or co-productions. Celador has produced seven films since 1999 across different genres that it markets and distributes, in addition to operating two radio stations. While a small company, Celador has found success with films like Slumdog Millionaire, though it faces competition from larger studios like Sony Pictures that have significantly higher production budgets.
Liam Page / Celador
Celador was originally taken over by Complete Communications but was later bought back by its management. It produces films on a small scale by contracting freelance staff and obtaining funding through various means like bank loans or co-productions. Celador has produced seven films since 1999 across different genres. It also operates two radio stations. While a small company, Celador has found market success through ticket and DVD sales of its films. However, it faces competition from much larger studios like Sony Pictures Entertainment who have significantly higher film budgets.
Mise En Scene Analysis
This document analyzes and summarizes key elements of mise-en-scène in the film The Descent. It discusses the cave setting, with bones scattered on the floor indicating things have been eaten. It describes the limited and dim lighting from night vision and flares that creates shadows and tension. It outlines the crawler costumes with prosthetic makeup to look disfigured and inhuman, and the explorer props and costumes like helmets and torches that indicate their activities. It notes the important role of acting, with scared facial expressions and screams, and the crawler's unusual spider-like movements showing they have adapted to the cave environment.
Cinematic photography
The document discusses different types of camera shots that can be used in cinematic photography for a hospital scene in a film. It describes a trombone shot that zooms out while moving forward to show emotion on a character's face. A close-up shot shows detail of a character's heartbreak. A mid-shot introduces a woman in a hospital from a medium distance. It also explains a steadicam shot that moves the camera smoothly without visible supports, as well as wide shots to establish background and extreme close-ups that fill the frame with a body part or facial feature.
LO1 B Cinematic photography
The document discusses different cinematic camera shots used in a hospital scene from the film The Descent. It describes shots including a trombone shot that zooms out while tracking forward to show a character's scared face and dark background. A close-up shot shows the character's heartbreak over loss. A mid-shot introduces the character in the hospital setting, showing half her body and location. It also discusses a steadicam shot that moves smoothly like a track shot, as well as wide shots to establish the scene and extreme close-ups that focus on a single facial feature to create tension.
The descent / Editing
1) The document analyzes various shots and editing techniques used in the film "The Descent".
2) It describes slow cut editing showing the bond between a mother and daughter, and a wide establishing shot setting the scene of them in a car.
3) Several shots involve CGI elements like poles flying through a windshield during a crash, blood shown under a wheel, and a fake windshield to portray a character's death in a graphic but computer generated way.
The descent / Editing
This document analyzes and summarizes editing techniques used in the film "The Descent." It describes a slow cut shot establishing the bond between a mother and daughter, a wide establishing shot showing the family in their car on the way home, and a CGI shot showing poles from a crashed van killing characters through the windshield, with computer generated blood shown to indicate death.
Task 1 institutions media
Celador was formed in 1983 by Paul Smith and Jasper Carrott to produce independent films. It was later acquired by Complete Communications but regained independence after a management buyout. Celador contracts freelance staff to produce films and obtains funding through loans, investors, and partnerships with other production companies. Some key films produced by Celador include Slumdog Millionaire (2008) and The Descent (2005). While a small company, Celador has been successful at making profitable films on low budgets and competing against larger studios.
The Descent Film Review
The document provides a review of the horror film "The Descent". It summarizes the plot in three parts:
1) In the first half, a group of friends go rafting and cave exploring unaware of the dangers below. A secret relationship is revealed which foreshadows later events.
2) In the second half, after becoming trapped in the cave, group members start dying gruesome deaths at the hands of unknown creatures.
3) By the end, only two remain alive but it is revealed to be Sarah's dream, leaving her trapped in the cave forever fighting for survival.
Analysis of lighting plan
The document discusses taking close-up shots in a studio for a magazine. Some close-ups will feature props like footballs or boots alone, while others will include both people and props. These images are meant to introduce viewers to the magazine's theme and entice them to read more just by looking at the photo. The photos also aim to help illustrate and support the written information in the magazine.
My survey for the descent
This survey asked people questions about the horror film The Descent. Most respondents were male and had seen the film before. Both cinema and home viewers were equally represented. While many people go to the cinema 1-2 times a month, most had seen The Descent elsewhere. Respondents generally enjoyed action and comedy films but had mixed views on The Descent, with under half liking it and some finding it slow with a boring storyline. Most would not recommend the film to others. The document also profiles 18-year-old Aaron Kumar as a target audience for the film based on his interests in movies, music, sports and part-time job.
10 Photos Analysis
The document contains technical metadata for a series of photographs taken of a football model. It analyzes various compositional elements of each photo such as focus, framing, backgrounds, and settings. For some photos, it recommends cropping or editing to better isolate the subject or adjust lighting and colors. The goal is to produce images that draw attention to the model and tell a story through the photos.
6 edited photos i have used for my magazine
The document discusses 6 photos that have been edited for use in a magazine. For each photo, the author describes the edits made, which commonly include removing or blurring backgrounds, adjusting lightness and saturation to make models stand out, adding drop shadows or circles behind images, sharpening or cropping images, and resizing photos to fit layouts. The overall goal of the edits is to focus attention on the models by making them lighter or brighter than surrounding areas.
5 magazine photos analysed
This photo summarizes key details about a footballer's career and lifestyle. It shows the team he plays for, his home surroundings indicating wealth, and the type of car he owns. The footballer's pose is meant to portray superiority, and his attire in a suit illustrates his high wages. The photo establishes the topic of the magazine article and provides important context for readers.
Magazine analysis
The document provides details on the design choices for the cover and first page of a magazine profile featuring a football player. On the cover, the player's name and the magazine title are prominently displayed in green and capital letters against a blurred image of the player. On the first page, clear photos of the player are used alongside blurred background images to help them stand out, and convey information about his team, sport, and personal life. Design elements like fonts, sizing, positioning, and colors were selected to clearly present information and guide the reader through the profile in a visually appealing way.
War photographers
Robert Capa was a photographer who covered five major wars including the Spanish Civil War and World War 2. His photos depicted scenes from the wars and their human impact in a way that changed public perceptions of war. Don McCullin also photographed wars and was the first to capture a man suffering from stress. His photos showed both the lucky and unlucky, illustrating war's mental and physical effects. Remy Oshlik is a modern war photographer who captures frontline conflict and individuals fighting to win, showing viewers what transpires in defense of others and potentially changing perspectives on war.
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My survey for the descent
This document summarizes the results of a survey about the film "The Descent". It finds that mostly male audiences watched the film, and it was seen mostly in cinemas or elsewhere rather than at home. Most people go to the cinema 1-2 times a month. The document also profiles an 18-year-old male student named Aaron Kumar as a key target audience for the film due to his interests in action and horror films. Understanding target demographics like Aaron allows filmmakers to better attract audiences by catering to their lifestyle, spending power, and preferences.
Audience profile
The survey analyzed responses about the film "The Descent." Only half the respondents enjoyed the film, possibly due to not liking the horror genre. Most people watched it at school rather than a cinema, so may not have paid full attention. The majority were not scared by the film, again possibly due to where or how they watched it. Understanding the target audience is important so the filmmakers know how to market it. The profile describes an 18-year-old male student who enjoys action movies and comic books and would be likely to see an action horror film such as "The Descent" with friends.
Audience analysis
Joao Dias is a 16-year-old male student whose father's job in food quality control provides a comfortable financial situation. Joao enjoys spending leisure time online, taking exotic holidays, and listening to genres like jazz, classic rock, and heavy metal. His hobbies include gaming, drawing, and creative writing. As a student without bills, Joao has medium-high spending power that he uses on expensive hobbies, frequent movie visits, and changing fashion. The profile aims to understand Joao's demographics to effectively market a horror movie to his spending habits and interests in action, horror, and strong female characters.
Audience analysis
Joao Dias is a 16-year-old male student whose father's job in food quality control provides a comfortable financial situation. Joao enjoys spending leisure time online, taking exotic holidays, and listening to various music genres. His hobbies include gaming, drawing, and creative writing. As a student without bills, Joao has a medium-high spending power that allows him to spend freely on expensive hobbies like games and clothes. The analysis of Joao's profile is to help a company understand its target audience for a marketing campaign. Joao's demographics, interests, and spending habits indicate he could be a good audience for horror movies like The Descent that feature action, gore, and strong female
Audience profile new
The document describes the target demographic for a thriller film. The target audience is females ages 15-23 who enjoy cinema, socializing, the internet, and books. They would be less likely to enjoy sports or gore. Most characters in the film will be in this age group. The target psychographic is "Explorer" since students are more open-minded. The socio-economic group is C2, representing students living at home or in dorms who may have part-time jobs. The target location is the UK and Europe.
Purpose of analysis
This document discusses analyzing the demographics of an audience to better understand how to market products to them. It explains that understanding factors like income, education, interests, and brand recognition can help a company position their media products in a way that attracts specific social groups. Once an audience is understood, a product's messaging and themes can be tailored to have the greatest impact on that audience and promote further engagement with the brand.
Evaluation 4
Our target audience for the media thriller film is students and adults aged 15 and older. We conducted research into similar thriller films and the BBFC age rating system to determine that a 15 rating would be appropriate for our film due to its depictions of strong violence and threats to the protagonist. We created profiles of our target demographic groups, which are primarily working class individuals with spare time to socialize and watch films. Our psychographic profiling found that the ideal audience seeks thrilling and suspenseful experiences that keep them on the edge of their seats. Films with similar conventions would appeal to this group.
How To Write A 5 Paragraph Essay Dog
Dr. Dre has had a hugely influential career in hip hop as a rapper, producer, and entrepreneur. Some of his major accomplishments include co-founding influential rap labels like N.W.A.'s Ruthless Records and Death Row Records, producing seminal hip hop albums like The Chronic, launching the careers of stars like Eminem and 50 Cent through his label Aftermath Entertainment, and co-founding the hugely successful headphone company Beats Electronics. However, his career has not been without controversy as he was involved in legal issues related to assaults in the early 1990s during the east coast/west coast rap feud era.
The pitch
1) The document outlines the key elements of a pitch for a short film, including defining the target audience as active 15-18 year olds who enjoy sports and drama.
2) It provides a synopsis and treatment for the film, which follows two teenage athletes who start flirting online and arrange a blind date, ultimately sending friends in their place who connect instead.
3) Distribution and promotion strategies are proposed, such as social media promotion and magazine advertisements, with the goal of raising awareness and encouraging viewers for the low-budget short film.
Questionnaire and Audience Analysis
The document analyzes a questionnaire about the movie "The Descent" and provides an audience profile. The questionnaire responses showed that most respondents would not recommend the movie to friends. This was likely because the respondents were not horror movie fans or because they took the questionnaire in school where they may not have paid full attention. The document then discusses how understanding a target audience's demographics allows businesses to analyze the relationship between the audience and a product to identify lifestyle factors. It provides an audience profile of a 16-year old male student named Kye Chan 'Allen' Wheeldon who enjoys exercising, gaming, sports and has a comfortable lifestyle and spending power.
Evaluation of the film nikita
This document summarizes the evaluation of a media production project. It discusses how the project used conventions of real media products through its narrative structure, character and setting introductions, mood, titles, and music. It also addresses how the project represented a social group, the type of media institution that might distribute it, its intended audience, how the audience was addressed, and what was learned about technologies through creating the project.
Pitch
The document provides details about the planning and research for a student film project titled "The Replacement". It includes the film's synopsis, proposed rating, and planned release date. Primary research such as audience surveys was conducted to help inform marketing decisions. Fonts, imagery, and flatplans for potential posters are presented. Secondary research on similar films and genres was also reviewed to help with genre selection and marketing approaches. The document discusses how the research can be applied to poster designs, distribution, and building an audience for the film.
As media gaming magazine demographics and potential audience
Primary and secondary research into gaming magazine demographics, potential target audience and typical consumer profile
Audience profiling
Audience profiling allows researchers to understand the demographic characteristics of a target audience so they can effectively tailor messages. This includes factors like age, gender, education level, income, interests, and habits. Companies use audience profiling to define who will be interested in their products based on these characteristics. This helps them create products that will appeal to and be bought by their target demographic groups.
The descent survey results
The survey analyzes viewers' opinions of the horror movie "The Descent" to understand how people felt about it and identify the target demographic. Based on survey responses, half of respondents would not recommend the movie and the majority did not find it scary. While fans of horror and comedy films made up part of the target group, many disliked the elements of suspense and horror. The surveys aim to help filmmakers understand what audiences want from similar movies going forward.
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Reconstruction had both positive and negative impacts. Positives included establishing rights for freed
blacks, reintegrating the South, and rebuilding the shattered Southern economy. However, it faced
strong opposition from Southern whites and was abandoned prematurely, preventing African
Americans from fully and equally participating in society. The legacy of slavery and racism remained
largely unaddressed.
Uses and gratifications
This document discusses the theory of uses and gratifications, which examines why audiences choose particular media. It explores four main gratifications: personal identity, social interaction, information, and entertainment. For a class project, the document's author plans to incorporate characters that audiences can relate to for personal identity. They also want to include conventions that audiences find entertaining to relax and escape. While the production may include some information, it will likely focus more on entertainment factors. The author hopes social interaction aspects can generate positive word-of-mouth publicity for the production.
Target audience
The target audience for the media product is older teens to people in their 20s. Psychographically, the target audience enjoys expressing themselves through electronic dance music and using social media to connect over shared interests. They have lifestyles that involve socializing, partying, and stress relief activities like festivals and sports. While tastes in music and films are varied, the target audience would be interested in updates on electronic dance music trends. Shopping habits include clothes from affordable high street brands due to being students or early career professionals.
Advertising Unit 15
The document provides details about a film pitch titled "The Replacement". It includes the film's title, a synopsis about a teenage girl being bullied and the murder of her two friends by an unknown hooded figure, and a proposed PG rating due to an implied murder scene. It suggests releasing the film around Halloween to appeal to the thriller genre. A survey was created to conduct primary research on audiences. Secondary research found that thrillers are most popular with the target age group. Based on the research, posters were designed to advertise the film and create intrigue by showing a character in a mask.
Question 4
The document discusses the target audience for a horror film. The core audience is males ages 18-25, as horror films generally make most money from this demographic. Research shows males prefer horror more due to themes of masculinity and sexualization of female characters. The audience would fit socio-economic categories of middle/lower class workers and students. Data on audience preferences illustrate horror audiences are majority male and prefer supernatural/slasher subgenres. The target age range is also 19-24 years old, allowing adult themes.
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My survey for the descent
- 1. My Survey for The Descent.
- 2. Q1
- 3. Q2
- 4. Q3
- 5. Q4
- 6. Q5
- 7. Q6
- 8. Q7
- 9. Q8
- 10. Q9
- 11. Q10
- 12. Audience Profile Name: Aaron Kumar Gender: Male Age: 18 (Young) Occupation: Student at Moseley Park school studying media, father is an electrician giving him good financial income. It also lets him go down that path too. Lifestyle: Stressed from school life, easy money from weekend job loves to part on the weekend with friends. Favorite type of music: Grime, drum and bass and house music. This is because of his weekend partying with friends. Favorite film franchise: ‘Rocky’ What are your hobbies: Playing football with friends, gaming and partying but mainly gym and boxing. This is because of his love for the franchise of rocky and the fitness purposes. Spending power: “I can buy films, movie tickets and all the latest games but still live with my parents because I don’t have a full time job and cant afford to live on my own and afford bills. He doesn’t have children so he doesn’t need to spend money on care. He does like to shop for new clothes with his girlfriend he does have a weekend in job to by himself things and to buy girlfriends clothes” Descent would try to target this audience because they are young and into movies. He is a hard knock as he like fighting films and wouldn't’t be scared of the film and would most likely enjoy the blood and gore.
- 13. Purpose of Analysis The very important demographic to be understood, so ‘The Descent’ can understand their audience and their specific social group, upbringing and education. They would attract the public to their media product like horror, dialogue and narrative. The company would look to what sort of spending power they have such as; income and financial understandings), then the lifestyle this also fits with spending power, do they shop, use facilities like gyms and the amount of money they spend completing these activities. These will change on what social group your in. Aaron Kumar has been educated and is still studying he also like to watch films and has varied activities the ‘Descent’ franchise would appeal to. Once a demographic is understood, the product can have more impact on an audience. An audience would remember to use the product for numerous reasons like, entertainment and since the ‘Descent’ franchise is internationally acclaimed the customer will have recognized the brand and put his trust in it. This almost gives the brand an element of responsibility and recognition, this would further promote them to buy into the franchise more and find further personal association with Descent, the audience member want blood, gore, and scary scenes. The audience want something to draw them in and entertain them. It should scare them so much to give them the reality of the event. Giving it such a high popularity would create a fan base for the franchise to support.