Alex Lanor is a 16-year-old male student studying media, film studies and photography. He enjoys going to the gym, playing football and watching movies and TV shows with friends. While he currently has no income, he uses money from his parents. The document aims to understand Alex's demographic profile in order to determine which aspects of the film "The Descent" would appeal to viewers like him, such as the horror elements, stars, and drama/dialogue. Understanding the target audience is important for marketing the film effectively and determining if they have sufficient spending power to purchase it.