My survey for the descent
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This document summarizes the results of a survey about the film "The Descent". It finds that mostly male audiences watched the film, and it was seen mostly in cinemas or elsewhere rather than at home. Most people go to the cinema 1-2 times a month. The document also profiles an 18-year-old male student named Aaron Kumar as a key target audience for the film due to his interests in action and horror films. Understanding target demographics like Aaron allows filmmakers to better attract audiences by catering to their lifestyle, spending power, and preferences.
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My survey for the descent
This survey asked people questions about the horror film The Descent. Most respondents were male and had seen the film before. Both cinema and home viewers were equally represented. While many people go to the cinema 1-2 times a month, most had seen The Descent elsewhere. Respondents generally enjoyed action and comedy films but had mixed views on The Descent, with under half liking it and some finding it slow with a boring storyline. Most would not recommend the film to others. The document also profiles 18-year-old Aaron Kumar as a target audience for the film based on his interests in movies, music, sports and part-time job.
Football hooligan pitch jahmal
The pitch document proposes a webisode idea about football hooliganism called "The North Stand" set in Cambridge. The main character Danny, an 18-year-old college student, gets beaten up by a rival gang called the "City Psychos" on his way to a match. He is saved by another gang called the "UC" and begins to spend more time with them, neglecting his education and friends. Over time he fully immerses himself in the hooligan culture, stealing things and cutting ties. The final episodes would show his friends trying to save him from this lifestyle before it's too late. Potential issues include finding suitable filming locations and recruiting enough extras to depict gang battles.
Target audience
The document discusses the target audience for a film. The target audience is males aged 15-25, mainly from working class to middle class backgrounds. This wide audience fits the film because action/spy films generally appeal to male youths. The film will receive a 15 rating due to strong language, drug references, and mild violence, which may limit the audience to those older than 15 years old. Examples are given of typical 15 and 25-year old viewers that would enjoy the film based on their interests in video games, music, sports, and film collectables.
Question 4 powerpoint
The target audience for the thriller media product is males and females aged 15-26, as well as adults with children in that age range. This audience enjoys thrillers and can relate to the friendship between the main characters who are aged 15-26. They enjoy activities like social media, music, television shows, and shopping. Specifically, teenage females like reality TV, soaps, and comedy shows while listening to popular music. Teenage males enjoy sports, gaming, and socializing online in addition to music and TV. Adult females and males dress casually and enjoy documentaries, crime dramas, and radio stations like BBC Radio 2 and 4.
Evaluation Task 5 – How Have I Attracted
The document discusses strategies for attracting different target audiences to a thriller film. It aims to appeal to both male and female viewers by including elements like an attractive teenage male killer, intense violence, guns, and a basketball-playing main character. The film features killings at a high school to draw in the 15-18 age group who can relate to the school setting. It also includes a variety of student ages and characters to broaden the audience appeal.
Evaluation Task 5 – How have I attracted my target audience
The document discusses strategies for attracting different target audiences to a thriller film. It aims to appeal to both male and female viewers by including elements like an attractive teenage male killer, intense violence, guns, and a basketball-playing main character. The film features killings at a high school to draw in the 15-18 age group who can relate to the school setting. It also includes a variety of student ages and characters to broaden its appeal beyond one specific demographic.
Evaluation Question 4
The document discusses determining the target audience for a media product. It analyzes that the ideal audience would be male college students between ages 17-40 who enjoy sports, socializing, and hip-hop music. The protagonist is an 18-year-old male, so the target age range is 15-40 years old. Younger audiences may attract older viewers. Research shows the audience prefers action sports films and wants a relatable story with some sport elements. A survey found the dominant viewers are male fans of films like Coach Carter and Creed who enjoy tension, music, and atmosphere.
My Target Audience
The document discusses the target audience and marketing strategy for a thriller film rated 15. The primary target audience is 15-35 year olds who enjoy thriller, horror, and comedy genres. Popular comparable films include Silence of the Lambs and Gone Girl. The audience prefers to view films in cinemas like Everyman for the atmosphere and experience, but also uses Netflix. They find out about films mainly on social media platforms like Instagram. The film's unique selling point is its recurring theme of the number 3. Empire magazine praised it as the best thriller since Don't Look Now.
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My survey for the descent
This survey asked people questions about the horror film The Descent. Most respondents were male and had seen the film before. Both cinema and home viewers were equally represented. While many people go to the cinema 1-2 times a month, most had seen The Descent elsewhere. Respondents generally enjoyed action and comedy films but had mixed views on The Descent, with under half liking it and some finding it slow with a boring storyline. Most would not recommend the film to others. The document also profiles 18-year-old Aaron Kumar as a target audience for the film based on his interests in movies, music, sports and part-time job.
Football hooligan pitch jahmal
The pitch document proposes a webisode idea about football hooliganism called "The North Stand" set in Cambridge. The main character Danny, an 18-year-old college student, gets beaten up by a rival gang called the "City Psychos" on his way to a match. He is saved by another gang called the "UC" and begins to spend more time with them, neglecting his education and friends. Over time he fully immerses himself in the hooligan culture, stealing things and cutting ties. The final episodes would show his friends trying to save him from this lifestyle before it's too late. Potential issues include finding suitable filming locations and recruiting enough extras to depict gang battles.
Target audience
The document discusses the target audience for a film. The target audience is males aged 15-25, mainly from working class to middle class backgrounds. This wide audience fits the film because action/spy films generally appeal to male youths. The film will receive a 15 rating due to strong language, drug references, and mild violence, which may limit the audience to those older than 15 years old. Examples are given of typical 15 and 25-year old viewers that would enjoy the film based on their interests in video games, music, sports, and film collectables.
Question 4 powerpoint
The target audience for the thriller media product is males and females aged 15-26, as well as adults with children in that age range. This audience enjoys thrillers and can relate to the friendship between the main characters who are aged 15-26. They enjoy activities like social media, music, television shows, and shopping. Specifically, teenage females like reality TV, soaps, and comedy shows while listening to popular music. Teenage males enjoy sports, gaming, and socializing online in addition to music and TV. Adult females and males dress casually and enjoy documentaries, crime dramas, and radio stations like BBC Radio 2 and 4.
Evaluation Task 5 – How Have I Attracted
The document discusses strategies for attracting different target audiences to a thriller film. It aims to appeal to both male and female viewers by including elements like an attractive teenage male killer, intense violence, guns, and a basketball-playing main character. The film features killings at a high school to draw in the 15-18 age group who can relate to the school setting. It also includes a variety of student ages and characters to broaden the audience appeal.
Evaluation Task 5 – How have I attracted my target audience
The document discusses strategies for attracting different target audiences to a thriller film. It aims to appeal to both male and female viewers by including elements like an attractive teenage male killer, intense violence, guns, and a basketball-playing main character. The film features killings at a high school to draw in the 15-18 age group who can relate to the school setting. It also includes a variety of student ages and characters to broaden its appeal beyond one specific demographic.
Evaluation Question 4
The document discusses determining the target audience for a media product. It analyzes that the ideal audience would be male college students between ages 17-40 who enjoy sports, socializing, and hip-hop music. The protagonist is an 18-year-old male, so the target age range is 15-40 years old. Younger audiences may attract older viewers. Research shows the audience prefers action sports films and wants a relatable story with some sport elements. A survey found the dominant viewers are male fans of films like Coach Carter and Creed who enjoy tension, music, and atmosphere.
My Target Audience
The document discusses the target audience and marketing strategy for a thriller film rated 15. The primary target audience is 15-35 year olds who enjoy thriller, horror, and comedy genres. Popular comparable films include Silence of the Lambs and Gone Girl. The audience prefers to view films in cinemas like Everyman for the atmosphere and experience, but also uses Netflix. They find out about films mainly on social media platforms like Instagram. The film's unique selling point is its recurring theme of the number 3. Empire magazine praised it as the best thriller since Don't Look Now.
My Target Audience
The document discusses the target audience and marketing strategy for a thriller film rated 15. The primary target audience is 15-35 year olds who enjoy thriller, horror, and comedy genres. Popular comparable films include Silence of the Lambs and Gone Girl. The audience prefers to view films in cinemas like Everyman for the atmosphere and experience, but also uses Netflix. They find out about films mainly on social media platforms like Instagram. The film's unique selling point is its recurring theme of the number 3. Empire magazine praised it as the best thriller since Don't Look Now.
Audience research
Liam White conducted audience research to inform the development of his film project. He determined that the target age range for the film would be 15-25 based on statistics showing that age group attends cinemas most frequently. As a member of this age group himself, Liam felt he could most easily gather feedback from peers. He created a questionnaire that showed 15-17 year olds prefer comedies and actions films, while 20-22 year olds prefer dramas. Liam plans to use the questionnaire results to help define characteristics for the film's main character.
Evaluation [autosaved]
Our film portrays young, white male football fans as violent hooligans through footage of them engaging in fights, carrying weapons, and letting off flares. While it shows the negative aspects of their behavior, it also conveys their sense of friendship and pride in their clubs. We would target our audience of males ages mid-teens to early 40s interested in football or gang culture primarily in England. The British film company Vertigo would be suited to distribute our film given their experience with similar gritty British football films like The Football Factory and The Firm. We would promote the film at football grounds, pubs, on buses and radio to appeal directly to our target audience.
Question 4
The document discusses the target audience for a horror/thriller film. The primary target audience is females under 35, especially those in social class C2. Research shows this age group enjoys these genres of films. Though horror is less popular overall, it still appeals to about a third of people. The film aims to appeal to both female and male audiences under 35 through balanced content. It receives a 15 rating due to some violent and disturbing elements.
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This document discusses the target audience for a political thriller film. The primary target audience is identified as teenagers to 40-year-olds, especially 18-year-old males who are interested in politics, action/thriller films, and hanging out with friends. Research on similar films like Vantage Point and JFK support that males aged 18-29 and both genders over age 40 would enjoy the film. The document creates a profile for an ideal 18-year-old audience member and discusses earlier audience interviews that helped identify the target is mainly boys aged 18 who enjoy action thrillers.
Evaulation presentation media
The document discusses choosing an independent distributor called Revolver Entertainment to distribute the filmmaker's psychological thriller. Revolver Entertainment is an established independent company based in London and Los Angeles that has distributed similar films targeting audiences ages 15-24. The thriller's target audience is also people ages 15-24 since the protagonist is a 17-year-old studying for her A-Levels in college. Independent distributors are more likely than major studios to distribute films with smaller budgets to the UK and Europe.
Target audience
A survey was conducted to determine the target audience for a film containing violence. The results showed that the target audience was mainly males between the ages of 16-20. This was the demographic that most closely matched the film's content and classification of 15 years old or older. While the primary target audience was males aged 16-20, the film was deemed suitable for a wider audience beyond this group as the characters and themes could be relatable to many people.
Task 5
The document discusses targeting audiences for a new thriller film. It analyzes data from 4 similar films that showed the majority of viewers were male aged 18-30, which is the secondary target audience. This suggests that while the film may attract more male viewers, it could still appeal to some females. Positive word of mouth from the primary audience could help the film reach a wider secondary audience within social groups and increase views.
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Media eval 4
The target audience for the media product would be young male adults aged 16-18. This age group would be most interested because the film features actors of a similar age dealing with issues and an environment relevant to them. While all races may watch, the film could potentially offend some viewers. The appeal would lie in the action, violence, and mystery of what is happening to the main character and what is in the mysterious package. Feedback indicated this age group enjoyed and was thrilled by the film the most.
Horror Movie Target Audience
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Evaluation Q4 Amad
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Target audience presenation
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Evaluation q4 - hibba sayeed
This document discusses targeting a male audience aged 15-30 for a horror film. Horror films typically contain graphic violence, language, and gory content, making younger audiences less suitable. The film would receive a 15 certificate to match other similar horror films. While mainly targeting males, some females and older audiences may also be interested due to elements of thriller. Research involving audience interviews found that families also enjoy watching together, and people have different preferences. The target audience was expanded to recognize varied interests in the horror genre.
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Audience of film and horror
The document discusses film audiences over time and the current UK cinema demographic. It saw a rise in cinema attendees after film's introduction until 1951, when TV was introduced and numbers declined until stabilizing in the 1980s. Currently, the main cinema audience is ages 15-24, followed by 35-44 and 25-34, and the male to female ratio is almost equal. For horror films specifically, the primary audiences are males ages 15-24, as well as working to middle class viewers and groups of friends or couples on dates.
Evaluation question 4
1) The target audience for the film is people under 35, mostly male, from middle-class or student backgrounds, and mostly white. Younger audiences are more likely to enjoy the new jokes and plot elements.
2) The film is aimed at young people who enjoy imagining what it would be like if super-powered beings existed and seeing things they don't in real life.
3) The film is rated PG for mild violence and conflict. This rating does not clearly define the target audience.
4) As it is being produced by a major studio, the film will be released in multiplex cinemas, targeting a mainstream audience.
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The document discusses various audiences for different types of media content. It notes that Lego's primary audience is children aged 6-14, while parents are the secondary audience. For Harry Potter films, the primary audience is children aged 8-12 and the secondary audience is adults and teenagers. Spiderman movies primarily target children aged 6-13, with adults and teenagers aged 15-30 as the secondary audience. The document then discusses how media can influence audiences through unrealistic portrayals and worldviews.
Question 4
The document discusses the intended audience for a film called "24 HOURS". The audience is described as being between 13-30 years old of both genders. This age range is targeted because the main character is a teenager, but the story has sophisticated, mature themes that could also appeal to older viewers. Research was conducted through surveys that showed people in the 13-18 age range preferred thrillers and horror films the most. The opening sequence for "24 HOURS" was designed based on this audience research.
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My Target Audience
The document discusses the target audience and marketing strategy for a thriller film rated 15. The primary target audience is 15-35 year olds who enjoy thriller, horror, and comedy genres. Popular comparable films include Silence of the Lambs and Gone Girl. The audience prefers to view films in cinemas like Everyman for the atmosphere and experience, but also uses Netflix. They find out about films mainly on social media platforms like Instagram. The film's unique selling point is its recurring theme of the number 3. Empire magazine praised it as the best thriller since Don't Look Now.
Audience research
Liam White conducted audience research to inform the development of his film project. He determined that the target age range for the film would be 15-25 based on statistics showing that age group attends cinemas most frequently. As a member of this age group himself, Liam felt he could most easily gather feedback from peers. He created a questionnaire that showed 15-17 year olds prefer comedies and actions films, while 20-22 year olds prefer dramas. Liam plans to use the questionnaire results to help define characteristics for the film's main character.
Evaluation [autosaved]
Our film portrays young, white male football fans as violent hooligans through footage of them engaging in fights, carrying weapons, and letting off flares. While it shows the negative aspects of their behavior, it also conveys their sense of friendship and pride in their clubs. We would target our audience of males ages mid-teens to early 40s interested in football or gang culture primarily in England. The British film company Vertigo would be suited to distribute our film given their experience with similar gritty British football films like The Football Factory and The Firm. We would promote the film at football grounds, pubs, on buses and radio to appeal directly to our target audience.
Question 4
The document discusses the target audience for a horror/thriller film. The primary target audience is females under 35, especially those in social class C2. Research shows this age group enjoys these genres of films. Though horror is less popular overall, it still appeals to about a third of people. The film aims to appeal to both female and male audiences under 35 through balanced content. It receives a 15 rating due to some violent and disturbing elements.
Target audience presenation
This document discusses the target audience for a political thriller film. The primary target audience is identified as teenagers to 40-year-olds, especially 18-year-old males who are interested in politics, action/thriller films, and hanging out with friends. Research on similar films like Vantage Point and JFK support that males aged 18-29 and both genders over age 40 would enjoy the film. The document creates a profile for an ideal 18-year-old audience member and discusses earlier audience interviews that helped identify the target is mainly boys aged 18 who enjoy action thrillers.
Evaulation presentation media
The document discusses choosing an independent distributor called Revolver Entertainment to distribute the filmmaker's psychological thriller. Revolver Entertainment is an established independent company based in London and Los Angeles that has distributed similar films targeting audiences ages 15-24. The thriller's target audience is also people ages 15-24 since the protagonist is a 17-year-old studying for her A-Levels in college. Independent distributors are more likely than major studios to distribute films with smaller budgets to the UK and Europe.
Target audience
A survey was conducted to determine the target audience for a film containing violence. The results showed that the target audience was mainly males between the ages of 16-20. This was the demographic that most closely matched the film's content and classification of 15 years old or older. While the primary target audience was males aged 16-20, the film was deemed suitable for a wider audience beyond this group as the characters and themes could be relatable to many people.
Task 5
The document discusses targeting audiences for a new thriller film. It analyzes data from 4 similar films that showed the majority of viewers were male aged 18-30, which is the secondary target audience. This suggests that while the film may attract more male viewers, it could still appeal to some females. Positive word of mouth from the primary audience could help the film reach a wider secondary audience within social groups and increase views.
Sweet revenge fan 1
This document discusses the target audience for a psychological thriller film. It describes the target audience as intelligent students aged 15-25 who enjoy being challenged by complex plots in films like Inception and The Woman in Black. It notes that focus groups of teens and young adults responded positively to the film opening and found the main character relatable as someone their own age. The document also compares the film opening to that of Face/Off, noting similarities in establishing mystery and intrigue. It proposes promoting the film through collaborations with artists like Taylor Swift who have audiences that overlap with the target demographic.
Media eval 4
The target audience for the media product would be young male adults aged 16-18. This age group would be most interested because the film features actors of a similar age dealing with issues and an environment relevant to them. While all races may watch, the film could potentially offend some viewers. The appeal would lie in the action, violence, and mystery of what is happening to the main character and what is in the mysterious package. Feedback indicated this age group enjoyed and was thrilled by the film the most.
Horror Movie Target Audience
The target audience for horror movies is typically ages 15-25 as young adults are developing themselves and seeking thrills. Males are more likely fans than females due to portrayals of violence and thrill-seeking in horror aligning with stereotypical male interests. Overall, horror movies aim for working class audiences who want an inexpensive thrill. Common audiences include friends seeking excitement together, or couples using a horror film as a first date or relationship activity.
Evaluation Q4 Amad
This document discusses the target audience for a sports drama film opening. The target audience is identified as males ages 13 to 30, as similar boxing films like Rocky and Cinderella Man attracted mainly male viewers in that age range. Research on IMDB showed Cinderella Man was most popular with viewers ages 13 to 29 of both genders, but especially males, and interest dropped off after age 30. The film would have a PG-13 rating due to themes of depression. In addition to males 13-29, the target audiences are identified as working class people who could relate to the protagonist's background, and the US market where boxing films are very popular.
Target audience presenation
The document discusses the target audience for a thriller film about a political assassination. The primary target audience is teenagers to 40-year-olds, especially 18-40 year old males, as they would be most interested in the action and political themes. Research on similar films like Vantage Point and JFK showed the highest viewer ratings were among males aged 18-29 and males and females over age 40. The ideal audience member is described as an 18-year-old male student interested in politics, action/thriller films, hanging out with friends, and following the news. Earlier interviews with 18-year-old students found boys prefer action thrillers while girls prefer psychological thrillers.
Evaluation q4 - hibba sayeed
This document discusses targeting a male audience aged 15-30 for a horror film. Horror films typically contain graphic violence, language, and gory content, making younger audiences less suitable. The film would receive a 15 certificate to match other similar horror films. While mainly targeting males, some females and older audiences may also be interested due to elements of thriller. Research involving audience interviews found that families also enjoy watching together, and people have different preferences. The target audience was expanded to recognize varied interests in the horror genre.
Cabin in the woods pp
This document analyzes the target audience for the horror/thriller film "Cabin in the Woods" to inform targeting for a new opening film of the same genre. It finds that the primary demographic is males ages 15-24, as they make up 65% of the audience and most enjoy themes of violence and gore. Psychographic analysis revealed the target audience has an "Explorer" personality that seeks new experiences through challenging films. Research on media consumption showed the 15-24 age group is most active on social media, indicating it should be a key platform to reach this audience.
Audience of film and horror
The document discusses film audiences over time and the current UK cinema demographic. It saw a rise in cinema attendees after film's introduction until 1951, when TV was introduced and numbers declined until stabilizing in the 1980s. Currently, the main cinema audience is ages 15-24, followed by 35-44 and 25-34, and the male to female ratio is almost equal. For horror films specifically, the primary audiences are males ages 15-24, as well as working to middle class viewers and groups of friends or couples on dates.
Evaluation question 4
1) The target audience for the film is people under 35, mostly male, from middle-class or student backgrounds, and mostly white. Younger audiences are more likely to enjoy the new jokes and plot elements.
2) The film is aimed at young people who enjoy imagining what it would be like if super-powered beings existed and seeing things they don't in real life.
3) The film is rated PG for mild violence and conflict. This rating does not clearly define the target audience.
4) As it is being produced by a major studio, the film will be released in multiplex cinemas, targeting a mainstream audience.
Target audience of horror films
I researched the target audience of horror films, I looked into age, gender and social class in order to work out who I should aim my trailer at.
1. audience (aa)
The document discusses various audiences for different types of media content. It notes that Lego's primary audience is children aged 6-14, while parents are the secondary audience. For Harry Potter films, the primary audience is children aged 8-12 and the secondary audience is adults and teenagers. Spiderman movies primarily target children aged 6-13, with adults and teenagers aged 15-30 as the secondary audience. The document then discusses how media can influence audiences through unrealistic portrayals and worldviews.
Question 4
The document discusses the intended audience for a film called "24 HOURS". The audience is described as being between 13-30 years old of both genders. This age range is targeted because the main character is a teenager, but the story has sophisticated, mature themes that could also appeal to older viewers. Research was conducted through surveys that showed people in the 13-18 age range preferred thrillers and horror films the most. The opening sequence for "24 HOURS" was designed based on this audience research.
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Similar to My survey for the descent
My survey for the descent
This document profiles an audience member named Aaron Kumar, an 18-year-old male student in the UK studying media. It describes his demographics, lifestyle, interests and spending habits. His hobbies include football, gaming, partying and boxing. He enjoys grime, drum and bass, and house music. Aaron has some disposable income from a part-time job but lives at home since he can't afford to live independently. The purpose is to understand Aaron's demographic so the film The Descent can effectively target and appeal to audiences like him, who enjoy horror films and have an interest in movies. Understanding the target audience allows films to have more marketing impact and create loyal fans of the franchise.
Audience profile
The survey analyzed responses about the film "The Descent." Only half the respondents enjoyed the film, possibly due to not liking the horror genre. Most people watched it at school rather than a cinema, so may not have paid full attention. The majority were not scared by the film, again possibly due to where or how they watched it. Understanding the target audience is important so the filmmakers know how to market it. The profile describes an 18-year-old male student who enjoys action movies and comic books and would be likely to see an action horror film such as "The Descent" with friends.
Evaluation 4
Our target audience for the media thriller film is students and adults aged 15 and older. We conducted research into similar thriller films and the BBFC age rating system to determine that a 15 rating would be appropriate for our film due to its depictions of strong violence and threats to the protagonist. We created profiles of our target demographic groups, which are primarily working class individuals with spare time to socialize and watch films. Our psychographic profiling found that the ideal audience seeks thrilling and suspenseful experiences that keep them on the edge of their seats. Films with similar conventions would appeal to this group.
Audience analysis
Joao Dias is a 16-year-old male student whose father's job in food quality control provides a comfortable financial situation. Joao enjoys spending leisure time online, taking exotic holidays, and listening to genres like jazz, classic rock, and heavy metal. His hobbies include gaming, drawing, and creative writing. As a student without bills, Joao has medium-high spending power that he uses on expensive hobbies, frequent movie visits, and changing fashion. The profile aims to understand Joao's demographics to effectively market a horror movie to his spending habits and interests in action, horror, and strong female characters.
Audience analysis
Joao Dias is a 16-year-old male student whose father's job in food quality control provides a comfortable financial situation. Joao enjoys spending leisure time online, taking exotic holidays, and listening to genres like jazz, classic rock, and heavy metal. His hobbies include gaming, drawing, and creative writing. As a student without bills, Joao has medium-high spending power that he uses on expensive hobbies, frequent movie visits, and changing fashion. The profile aims to understand Joao's demographics to effectively market a horror movie to his spending habits and interests in action, horror, and strong female characters.
Purpose & Audience Profile.
The purpose of the analysis was to understand the audience of the film "The Descent" through surveying 10 people. It was found that people enjoyed the film due to its graphic horror elements like blood and gore. The intended audience profile is of a 22-year old male student named James Smith who enjoys horror films, metal music, and partying. He has a low-to-medium spending power from his part-time job.
Audience analysis
Joao Dias is a 16-year-old male student whose father's job in food quality control provides a comfortable financial situation. Joao enjoys spending leisure time online, taking exotic holidays, and listening to various music genres. His hobbies include gaming, drawing, and creative writing. As a student without bills, Joao has a medium-high spending power that allows him to spend freely on expensive hobbies like games and clothes. The analysis of Joao's profile is to help a company understand its target audience for a marketing campaign. Joao's demographics, interests, and spending habits indicate he could be a good audience for horror movies like The Descent that feature action, gore, and strong female
Survey Analysis
The document summarizes the results of a survey about preferences for action thriller films among 16-24 year old females in London. Key findings include:
- The target audience prefers films where the protagonist is male, between 16-24 years old, and in films like Taken, Casino Royale, and The Bourne Identity.
- Print advertising like posters is most likely to expose the audience to promotional materials, and film trailers are very effective at enticing viewers.
- Sound is the most important aspect for enhancing authenticity in an action thriller trailer, followed by location. The colors black and red best represent the genre.
Questionnaire and Audience Analysis
The document analyzes a questionnaire about the movie "The Descent" and provides an audience profile. The questionnaire responses showed that most respondents would not recommend the movie to friends. This was likely because the respondents were not horror movie fans or because they took the questionnaire in school where they may not have paid full attention. The document then discusses how understanding a target audience's demographics allows businesses to analyze the relationship between the audience and a product to identify lifestyle factors. It provides an audience profile of a 16-year old male student named Kye Chan 'Allen' Wheeldon who enjoys exercising, gaming, sports and has a comfortable lifestyle and spending power.
Audience profile 2
The target audience for disaster movies is 18-25 year olds, who are legally allowed to view the content and understand what happens. Males are more common viewers due to stereotypes, though this may be changing. They enjoy socializing, exploring new things, spending time at home watching movies on social media. They want disaster movies to have a good plot, dark themes, twists, interesting characters and a main catastrophic event, while disliking predictable stories, boring characters and unrealistic situations. As many are students, they have free time to watch movies and analyze them, and live in urban university areas surrounded by media.
Audience profile 2
The document profiles the target audience for a disaster movie as 18-25 year old males who enjoy socializing and outdoor activities. A questionnaire is provided to gather information about audiences' preferences, including their favorite movie genres, aspects they enjoy and fear in post-apocalyptic movies, and demographic information to help tailor the film. Feedback from the questionnaire will illustrate what audiences want to see in a trailer for the disaster movie.
Audience profile - Aaron
Liam Page is an 18-year-old male student studying art, media and ICT. He enjoys playing video games with friends, going out with friends and family, and sports like football. His favorite music genres include grime, rap, pop, dubstep and house. He reads comic books and enjoys the Marvel film franchise. As a student living with his mother, Liam has some spending money from his part-time job that he uses for dates, clothes, and movies. Understanding Liam's demographics will help the directors of The Descent film target their marketing and ensure the film appeals to Liam's interests and lifestyle. This can help build recognition of the brand and a loyal fan base to support the
Pitch
The document provides details about the planning and research for a student film project titled "The Replacement". It includes the film's synopsis, proposed rating, and planned release date. Primary research such as audience surveys was conducted to help inform marketing decisions. Fonts, imagery, and flatplans for potential posters are presented. Secondary research on similar films and genres was also reviewed to help with genre selection and marketing approaches. The document discusses how the research can be applied to poster designs, distribution, and building an audience for the film.
Cinema survey
The reason I have made a cinema survey is to find out more about my target audience in order to produce a film and trailer that is most suited to them.
Audience Profile
The document profiles the target audience for a horror movie or film. The target age is 18-25 years old, which is most likely to watch and spend money on horror. The target gender is mostly male, though this is a stereotype. Key interests of the target include socializing, outdoor activities, and spending time on social media and watching movies at home. They want horror films to have a solid plot, dark themes, twists, interesting characters, and realistic monsters/jump scares. Examples are then given of target audience profiles for a female student and male worker.
Question 4
The document discusses the target audience for a horror film. The core audience is males ages 18-25, as horror films generally make most money from this demographic. Research shows males prefer horror more due to themes of masculinity and sexualization of female characters. The audience would fit socio-economic categories of middle/lower class workers and students. Data on audience preferences illustrate horror audiences are majority male and prefer supernatural/slasher subgenres. The target age range is also 19-24 years old, allowing adult themes.
Horror audiences
This document discusses research into horror film genres and audiences. It finds that the primary horror film audience is males aged 15-24, though the female horror audience is growing. Horror films appeal to audiences by playing on archetypal fears and evoking strong emotions. Advertising plays a key role in promoting horror films through trailers, cinema and online promotions, and print media to target different audiences.
Survey analysis
The survey results showed that the target audience for the documentary is primarily 17-30 year olds, with most respondents being female. Popular genres among this group were action/adventure, romance, and comedy films. Documentaries were less popular but could appeal more if they incorporated dramatic elements and real-life stories. Most people consume films through online streaming and on laptops/mobile devices. Trailers were seen as the most effective way to market a film. The results informed that a sports documentary would need an interesting storyline and real athlete profiles to appeal to both male and female viewers. An "indie" soundtrack would fit best.
Question 4
The document discusses the target audience for a horror film opening sequence. The primary audience is males ages 18-25, as horror films tend to be most successful with and make the most money from this demographic. Research shows males prefer horror genres more than females due to themes of masculinity and sexualization of female characters. The target audience would fall into socioeconomic categories C1, C2, or D in the UK, which are middle to lower-middle class. Examples of potential audience members are provided, generally being university students and young professionals who enjoy socializing with friends. Charts show most horror audiences are male, prefer supernatural subgenres, and are primarily ages 19-24.
Question 4
The document discusses the target audience for a horror film opening sequence. The primary audience is males ages 18-25, as horror films tend to be most successful with and make the most money from this demographic. Research shows males prefer horror genres more than females due to themes of masculinity and sexualization of female characters. The target audience would fall into socioeconomic categories C1, C2, or D in the UK, which are middle to lower-middle class. Examples of potential audience members are provided, generally being university students and young professionals who enjoy socializing with friends. Charts show most horror audiences are male, prefer supernatural subgenres, and are primarily ages 19-24.
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My survey for the descent
- 1. My Survey for The Descent.
- 2. Q1 In this picture it shows me that most of the audience who watched The Descent were male and less females watched.
- 3. Q2 The majority of people have seen the descent and only one person had not.
- 4. Q3 Both cinema and home viewers were the same but most people had watched the film somewhere else other than these two places.
- 5. Q4 Most people go to cinema once or two times a month but just about the same amount don't go what so ever and a small amount go 3-4 this shows us it isn't too popular to go to the cinema.
- 6. Q5 Most people enjoy playing video games and playing sports such as football. Only one person likes to watch movies which is surprising due to the fact a lot of people go to the cinema at least once a month.
- 7. Q6 Most people like to watch comedy films for the laughter and the second most is action mainly because it excites them and you don't get bored and horror and historical are both the same. Horror fans may watch it to see if it is scary enough. Historical movies maybe about world war and are interested by history.
- 8. Q7 Most people enjoyed the descent this shows it was that bad of a film but just under the half of people didnt like it.
- 9. Q8 Many people had different view to what they liked the most for example one liked it for the girls most likely a man because of the sex appeal. Blood and gore may have been for horror fans them self. People who like action would have like the fighting and killing a lot like the blood and gore fans.
- 10. Q9
- 11. Q10
- 12. Audience Profile Name: Aaron Kumar Gender: Male Age: 18 (Young) Occupation: Student at Moseley Park school studying media, father is an electrician giving him good financial income. It also lets him go down that path too. Lifestyle: Stressed from school life, easy money from weekend job loves to part on the weekend with friends. Favorite type of music: Grime, drum and bass and house music. This is because of his weekend partying with friends. Favorite film franchise: ‘Rocky’ What are your hobbies: Playing football with friends, gaming and partying but mainly gym and boxing. This is because of his love for the franchise of rocky and the fitness purposes. Spending power: “I can buy films, movie tickets and all the latest games but still live with my parents because I don’t have a full time job and cant afford to live on my own and afford bills. He doesn’t have children so he doesn’t need to spend money on care. He does like to shop for new clothes with his girlfriend he does have a weekend in job to by himself things and to buy girlfriends clothes” Descent would try to target this audience because they are young and into movies. He is a hard knock as he like fighting films and wouldn't’t be scared of the film and would most likely enjoy the blood and gore.
- 13. Purpose of Analysis The very important demographic to be understood, so ‘The Descent’ can understand their audience and their specific social group, upbringing and education. They would attract the public to their media product like horror, dialogue and narrative. The company would look to what sort of spending power they have such as; income and financial understandings), then the lifestyle this also fits with spending power, do they shop, use facilities like gyms and the amount of money they spend completing these activities. These will change on what social group your in. Aaron Kumar has been educated and is still studying he also like to watch films and has varied activities the ‘Descent’ franchise would appeal to. Once a demographic is understood, the product can have more impact on an audience. An audience would remember to use the product for numerous reasons like, entertainment and since the ‘Descent’ franchise is internationally acclaimed the customer will have recognized the brand and put his trust in it. This almost gives the brand an element of responsibility and recognition, this would further promote them to buy into the franchise more and find further personal association with Descent, the audience member want blood, gore, and scary scenes. The audience want something to draw them in and entertain them. It should scare them so much to give them the reality of the event. Giving it such a high popularity would create a fan base for the franchise to support.