This document summarizes the results of a survey about the film "The Descent". It finds that mostly male audiences watched the film, and it was seen mostly in cinemas or elsewhere rather than at home. Most people go to the cinema 1-2 times a month. The document also profiles an 18-year-old male student named Aaron Kumar as a key target audience for the film due to his interests in action and horror films. Understanding target demographics like Aaron allows filmmakers to better attract audiences by catering to their lifestyle, spending power, and preferences.

1. My Survey for The Descent.

2. Q1
In this picture it shows me that most of the
audience who watched The Descent were
male and less females watched.

3. Q2
The majority of people have seen the
descent and only one person had
not.

4. Q3
Both cinema and home viewers were the
same but most people had watched the film
somewhere else other than these two
places.

5. Q4
Most people go to cinema once or two
times a month but just about the same
amount don't go what so ever and a small
amount go 3-4 this shows us it isn't too
popular to go to the cinema.

6. Q5
Most people enjoy playing video games and
playing sports such as football. Only one person
likes to watch movies which is surprising due to
the fact a lot of people go to the cinema at least
once a month.

7. Q6
Most people like to watch comedy films for the laughter and the second most is action
mainly because it excites them and you don't get bored and horror and historical are
both the same. Horror fans may watch it to see if it is scary enough. Historical movies
maybe about world war and are interested by history.

8. Q7
Most people enjoyed the descent this shows it
was that bad of a film but just under the half of
people didnt like it.

9. Q8
Many people had different view to what they liked the most for example one liked
it for the girls most likely a man because of the sex appeal. Blood and gore may
have been for horror fans them self. People who like action would have like the
fighting and killing a lot like the blood and gore fans.

10. Q9

11. Q10

12. Audience Profile
Name: Aaron Kumar
Gender: Male
Age: 18 (Young)
Occupation: Student at Moseley Park school studying media, father is an electrician giving him
good financial income. It also lets him go down that path too.
Lifestyle: Stressed from school life, easy money from weekend job loves to part on the weekend
with friends.
Favorite type of music: Grime, drum and bass and house music. This is because of his weekend
partying with friends.
Favorite film franchise: ‘Rocky’
What are your hobbies: Playing football with friends, gaming and partying but mainly gym and
boxing. This is because of his love for the franchise of rocky and the fitness purposes.
Spending power: “I can buy films, movie tickets and all the latest games but still live with my
parents because I don’t have a full time job and cant afford to live on my own and afford bills.
He doesn’t have children so he doesn’t need to spend money on care. He does like to shop for
new clothes with his girlfriend he does have a weekend in job to by himself things and to buy
girlfriends clothes” Descent would try to target this audience because they are young and into
movies. He is a hard knock as he like fighting films and wouldn't’t be scared of the film and
would most likely enjoy the blood and gore.

13. Purpose of Analysis
The very important demographic to be understood, so ‘The Descent’ can understand their
audience and their specific social group, upbringing and education. They would attract the public
to their media product like horror, dialogue and narrative. The company would look to what sort
of spending power they have such as; income and financial understandings), then the lifestyle this
also fits with spending power, do they shop, use facilities like gyms and the amount of money
they spend completing these activities. These will change on what social group your in. Aaron
Kumar has been educated and is still studying he also like to watch films and has varied activities
the ‘Descent’ franchise would appeal to.
Once a demographic is understood, the product can have more impact on an audience. An
audience would remember to use the product for numerous reasons like, entertainment and
since the ‘Descent’ franchise is internationally acclaimed the customer will have recognized the
brand and put his trust in it. This almost gives the brand an element of responsibility and
recognition, this would further promote them to buy into the franchise more and find further
personal association with Descent, the audience member want blood, gore, and scary scenes.
The audience want something to draw them in and entertain them. It should scare them so much
to give them the reality of the event. Giving it such a high popularity would create a fan base for
the franchise to support.