DESIGN FOR MAKERS (Florence Edition)

Design for Makers
Florence Edition

Leandro Agrò | Gmail, Twitter, Skype: leeander

Tuesday, September 25, 12

Crazy Years

UX Internet of Things AI, Virtual Assistant

iPhone
IxD
Prototypes
Design Strategy

usability
Multimodal UI
Eye-Tracking



The time of Internet of Things is now
50 Billion connected objects await us on the threshold of 2020,
and many of these will necessarily be "autonomous"

Web 1 it was about data; Web 2 is about people; Web 3 will be about objects
* In 2008 the number of connected objects has exceeded that of humans



Time of Makers

Makers, are
Hybrids by
deﬁnition



Italian Design, Reloaded

Maybe we can not have another Renaissance, but we can certainly fix Italian Design



Design it is not -anymore- about
shape. Design is about behavior



Behaviors (not just style)

iPod+iTunes



Design (Rules) for Makers
“Even asocial objects, dream of Clouds”



Every object must
KNOW STORIES

the History of its past (how it is made,
where it was produced, how it is used) and
its future (as it is disassembled, valued in
its parts, recycled, disposed of).



Every object must
BE SENTIENT
Every object should know
something about the world
around it through sensors, or
at least know when and where
it is used.
The Blubelle Dress changes the look
instantaneously according to our
emotional state and our personality.



Every object must
BE SOCIAL

Every object must be able to communicate
and share its status across social networks
used by humans, "participating" in their
social relationships.



Startups should think BIG?
Why
Can Makers re-start Italy?



Is Startup a
state of mind?



"Meanwhile we have economic
meltdown, global warming, oil price
shocks, terrible education in this
country, dysfunctional politics,"

"What are we doing as an industry
to apply our intelligence to solve
these problems? I'd love to see a
lot more focus in this community
on moving away from more things
for people to consume and
really tackling the hard
problems of the world."
http://www.metacafe.com/watch/1789277/tim_oreilly_urges_web_2_0_ﬁrms_to_solve_real_world_problems/



+ Startups +Makers
Leave the culture of the industrial era and that of the
broadcast, move to the era of the Internet, applying it in
every field through startups.

"If in the United States more than 50% of new jobs are
created within companies that have less than five years of
life, evidently the startups all together work."

"If Apple has enough cash to pay in cash the debt of eight
European Countries, it will mean something, right?”



Startups = GROWTH!
A startup has to make something it can deliver to a large market, and ideas
of that type are so valuable that all the obvious ones are already taken.

If you want to understand
startups, understand growth.
How fast does a company have to grow to be considered a startup?
During Y Combinator we measure growth rate per week,

A company that grows at 1% a week will grow 1.7x a year, whereas a
company that grows at 5% a week will grow 12.6x. A company making
$1000 a month (a typical number early in YC) and growing at 1% a week will
4 years later be making $7900 a month, which is less than a good
programmer makes in salary in Silicon Valley. A startup that grows at 5% a
week will in 4 years be making $25 million a month.
Paul Graham (born 1964) is a programmer,
venture capitalist, and author. He is known for
The reason VCs like to invest in startups his work on Lisp, for co-founding Viaweb
(which became Yahoo! Store), and for co-

because founders can't enrich themselves
founding the Y Combinator seed capital firm.

without also enriching the investors.
Paul Graham September 2012
http://paulgraham.com/growth.html



The BIG Opportunity

“ Put an OBJECT in the pocket, car,
home or office desk of every
person, user, customer, partner,
affiliate, etc. through which to enter
into a dialogue, with bidirectional
logic and in a social network.

This is the opportunity provided by
the INTERNET OF THINGS.



To inﬁnity and beyond...
The INTERNET OF THINGS, is the next wave
the next big opportunity
It would require a national mobilization on these issues
because it is a bit like when the Web2.0 started
only MUCH bigger

We could wait for the wave to mature
and this would make us mere users of
technology developed by others 700
or jump in the waves
fail in a number of cases
and also have some success
and in the process develop IoT technologies
that can be leaders in the global landscape

and to be clear, until we are ready to fail
we won’t be ready to win



DESIGN FOR MAKERS (Florence Edition)

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