Design for Makers Florence Edition
Leandro Agrò | Gmail, Twitter, Skype: leeander Tuesday, September 25, 12

Crazy Years UX Internet of
Things AI, Virtual Assistant iPhone IxD Prototypes Design Strategy usability Multimodal UI Eye-Tracking Leandro Agrò | Gmail, Twitter, Skype: leeander Tuesday, September 25, 12

The time of Internet of
Things is now 50 Billion connected objects await us on the threshold of 2020, and many of these will necessarily be "autonomous" Web 1 it was about data; Web 2 is about people; Web 3 will be about objects * In 2008 the number of connected objects has exceeded that of humans Leandro Agrò | Gmail, Twitter, Skype: leeander Tuesday, September 25, 12

Time of Makers Makers, are
Hybrids by definition Leandro Agrò | Gmail, Twitter, Skype: leeander Tuesday, September 25, 12

Italian Design, Reloaded Maybe we
can not have another Renaissance, but we can certainly fix Italian Design Leandro Agrò | Gmail, Twitter, Skype: leeander Tuesday, September 25, 12

Design it is not -anymore-
about shape. Design is about behavior Leandro Agrò | Gmail, Twitter, Skype: leeander Tuesday, September 25, 12

Behaviors (not just style) iPod+iTunes
Leandro Agrò | Gmail, Twitter, Skype: leeander Tuesday, September 25, 12

Behaviors (not just style) iPod+iTunes
Leandro Agrò | Gmail, Twitter, Skype: leeander Tuesday, September 25, 12

Design (Rules) for Makers “Even
asocial objects, dream of Clouds” Leandro Agrò | Gmail, Twitter, Skype: leeander Tuesday, September 25, 12

Every object must KNOW STORIES
the History of its past (how it is made, where it was produced, how it is used) and its future (as it is disassembled, valued in its parts, recycled, disposed of). Leandro Agrò | Gmail, Twitter, Skype: leeander Tuesday, September 25, 12

Every object must BE SENTIENT
Every object should know something about the world around it through sensors, or at least know when and where it is used. The Blubelle Dress changes the look instantaneously according to our emotional state and our personality. Leandro Agrò | Gmail, Twitter, Skype: leeander Tuesday, September 25, 12

Every object must BE SOCIAL
Every object must be able to communicate and share its status across social networks used by humans, "participating" in their social relationships. Leandro Agrò | Gmail, Twitter, Skype: leeander Tuesday, September 25, 12

Startups should think BIG? Why
Can Makers re-start Italy? Leandro Agrò | Gmail, Twitter, Skype: leeander Tuesday, September 25, 12

Is Startup a state of
mind? Leandro Agrò | Gmail, Twitter, Skype: leeander Tuesday, September 25, 12

Leandro Agrò | Gmail, Twitter,
Skype: leeander Tuesday, September 25, 12

Leandro Agrò | Gmail, Twitter,
Skype: leeander Tuesday, September 25, 12

"Meanwhile we have economic meltdown,
global warming, oil price shocks, terrible education in this country, dysfunctional politics," "What are we doing as an industry to apply our intelligence to solve these problems? I'd love to see a lot more focus in this community on moving away from more things for people to consume and really tackling the hard problems of the world." http://www.metacafe.com/watch/1789277/tim_oreilly_urges_web_2_0_firms_to_solve_real_world_problems/ Leandro Agrò | Gmail, Twitter, Skype: leeander Tuesday, September 25, 12

+ Startups +Makers Leave the
culture of the industrial era and that of the broadcast, move to the era of the Internet, applying it in every field through startups. "If in the United States more than 50% of new jobs are created within companies that have less than five years of life, evidently the startups all together work." "If Apple has enough cash to pay in cash the debt of eight European Countries, it will mean something, right?” Leandro Agrò | Gmail, Twitter, Skype: leeander Tuesday, September 25, 12

Startups = GROWTH! A startup
has to make something it can deliver to a large market, and ideas of that type are so valuable that all the obvious ones are already taken. If you want to understand startups, understand growth. How fast does a company have to grow to be considered a startup? During Y Combinator we measure growth rate per week, A company that grows at 1% a week will grow 1.7x a year, whereas a company that grows at 5% a week will grow 12.6x. A company making $1000 a month (a typical number early in YC) and growing at 1% a week will 4 years later be making $7900 a month, which is less than a good programmer makes in salary in Silicon Valley. A startup that grows at 5% a week will in 4 years be making $25 million a month. Paul Graham (born 1964) is a programmer, venture capitalist, and author. He is known for The reason VCs like to invest in startups his work on Lisp, for co-founding Viaweb (which became Yahoo! Store), and for co- because founders can't enrich themselves founding the Y Combinator seed capital firm. without also enriching the investors. Paul Graham September 2012 http://paulgraham.com/growth.html Leandro Agrò | Gmail, Twitter, Skype: leeander Tuesday, September 25, 12

The BIG Opportunity “ Put
an OBJECT in the pocket, car, home or office desk of every person, user, customer, partner, affiliate, etc. through which to enter into a dialogue, with bidirectional logic and in a social network. This is the opportunity provided by the INTERNET OF THINGS. Leandro Agrò | Gmail, Twitter, Skype: leeander Tuesday, September 25, 12

To infinity and beyond... The
INTERNET OF THINGS, is the next wave the next big opportunity It would require a national mobilization on these issues because it is a bit like when the Web2.0 started only MUCH bigger We could wait for the wave to mature and this would make us mere users of technology developed by others 700 or jump in the waves fail in a number of cases and also have some success and in the process develop IoT technologies that can be leaders in the global landscape and to be clear, until we are ready to fail we won’t be ready to win Leandro Agrò | Gmail, Twitter, Skype: leeander Tuesday, September 25, 12