2. AGE RATING
I decided to certificate rate my film at a 15. I chose to make it a 15 as I felt the
elements of alcohol intake and possible language content would not be appropriate for
a film that could be viewed by viewers younger than 12. The BBFC suggest that any of
the following would be appropriate to be viewed in a 15 rated film:
strong violence, frequent strong language (e.g. 'f***'), portrayals of sexual activity,
strong verbal references to sex, sexual nudity, brief scenes of sexual violence or verbal
references to sexual violence, discriminatory language or behavior, drug taking.
This film would also not be explicit enough to need to fall under the 18 rated category
as although there may be sexual references, there will be no explicit imagery or
violence featured what so ever. Henceforth why I chose to rate it at a 15, this will also
allow the film to be viewed by a wider audience.
3. INITIAL RESEARCH
I decided to ask 30 people to
answer a few questions
relating to genre of film in
the early stages of the
project. This information
allowed me to decide on a
genre of film to choose
and which films would
appeal to different types of
audience members. Here
is an example of one of
the types of questions that
I asked and the
percentage of audience
members that preferred
each genre mentioned.
4. PROFILE OF TARGET AUDIENCE
Age: 17
Gender: Female
Three favourite films: Mean Girls, Dirty Dancing and A
Cinderella Story
Favourite Actors/Actress’: Jenifer Lawrence, Josh
Hutcherson, Emma Stone, Lindsay Lohan and Chloe
Moretz
Favourite genre of film: Rom-com
Favourite film of the Comedy genre: Rush Hour
Other: I enjoy going to the cinema with my friends whenever
I can. I would rather watch a light hearted and fun film
that was about characters that were near the same age
as me. I enjoy storylines that are funny or have a
romantic twist to them as they are more engaging and I
would be more willing to spend money going to see
them.
5. FEEDBACK FROM VIEWING OF
PRODUCT
I decided to ask some target audience members to view my final
piece and send me some feedback on what they thought of the
sequence and whether they’d be interested in viewing more of the
film.
6. RESPONSE TO FEEDBACK
Having looked at the comments I received in my feedback I could
see that my film wasn’t going to appeal to every member of my
target audience. As I am targeting teens I tried to make the film
relatable to teenagers and the common issues that they face on a
daily basis. However, maybe the reason for the film not appealing to
some audience members- particularly the male members- might
have been because the main character was a girl and the mise en
scene that I used within the piece all related to girls, eg the make up
and the clothes etc. Perhaps if I were to do this project again I
would consider what sort of characters may be more appealing to
male audience members or even try to include some scenes that
were more thrilling and exciting in terms of action to address their
needs and increase audience viewing rates. However, this could be
hard to achieve within my chosen genre. But overall I am very
happy with the feedback that I received and I am glad that a lot of
people that viewed my sequence would choose to go and watch it
at the cinema.
7. HOW DID I REPRESENT MY CHARACTER
IN MY PIECE TO ATTRACT MY AUDIENCE?
As my target audience is teenagers, I knew that I
wanted my protagonist to be of the same age so that
my audience would be able to find ways to relate to
her. I tried to represent this through the mise en scene
and the presentation of the character. For example a
stereotype of many teenagers is that they are
constantly miserable, this is why Rosie doesn’t tend to
smile a lot throughout the sequence- apart from when
she is ‘drunk’. I also wanted to set the titles in an
environment that would be relatable to young people
and this is why half of the piece is set in Rosie’s
bedroom, which contrasts quite nicely to the outside
setting which could feel quite unnerving to younger
viewer, demonstrating the negative portrayal.
8. Was the portrayal of Rosie’s character
accurate and does she attract the audience?
I deliberately chose to represent Rosie negatively
in my sequence. I wanted to demonstrate to the
audience the extreme characteristics of some
teenagers in today's society. Through Rosie’s
character I wanted to make people aware of the
dangers that face some teens and the sort of
things they can easily get involved with. Whilst this
representation may be negative it is accurate in
portraying the extremes of teenage lives. I feel
however that her character does attract the target
audience as she is relatable and does live the
‘desired’ teen lifestyle, but I wanted to show that
this fantasy doesn’t always end happily and can
turn into a vicious cycle very easily.
10. How these shots attract the
audience
A lot of the shots that I used throughout my
sequence focus solely on Rosie and commonly
from her shoulders upwards. I chose to do this so
that the audience had a chance to follow Rosie
and almost put themselves in her shoes. I felt this
let older audience members feel sympathy for her
and younger audience members were then able to
empathise with her. The way that I chose to shoot
my footage was in a deliberately personal way and
almost invasive of Rosie’s privacy so that her
social issues were correctly highlighted. The close
up shots also allowed for the audience to see her
emotional reaction to the events that were taking
place to see that she wasn’t always enjoying what
she was doing.
11. These four shots I feel
particularly attract my
audience. They are the most
stereotypical shots within the
sequence and show my
character in different teenage
style stereotyped clothing. This
tends to be appealing to
audience members as they the
use of stereotypical humour. I
also felt it represented teenage
girls well and therefore would
attract them as audience
members as girls like picking,
choosing and trying on clothes
so they would find these shots
relatable and the character
would be represented more
positively.
12. Why my actress took on the role
Erin- who is the actress that played Rosie- decided to
take on this role as she felt that the storyline for my
sequence was fun and exciting. As a person Erin’s
lifestyle is the complete opposite to Rosie’s as she isn't
involved in drugs and smoking like Rosie is. However, she
wanted to take on this role because of this. Erin has a
very innocent look to her that is young and fresh, making
what she acts out as Rosie even more shocking to the
audience. As Erin is of the same age as my target
audience it felt right that she should take on the role to
attract people of a similar age to view the film and both
she and them could relate to the character.
