Updated evaluation for question 3

1. What kind of
institution
would distribute
your product
and why?

2. Different Distributors
 When I researched different films of my
chosen genre, there was an array of
different companies.

3.  I chose Universal as my distributor as 20th Century Fox
was more related to the science-fiction sub genre of
apocalyptic films, whereas Universal has created horror
films. In the past 5 years they have created very
successful horror films (The Wolfman, Devil, The Thing,
Mama) as well as apocalyptic, dystopian films (The
Purge, The Purge :Anarchy, Doomsday, Dawn of the
Dead). It seems there was a gap in the market of this
genre from Universal as there hasn’t been a dystopian
horror film as of recently which was another reason why
I chose to use this distributor.
 Even their ideology is bringing films to life, using an array
of different subsidiary companies in the development,
production and distribution process.
 They have also had success in 2014 in terms of film,
earning $861 million from the top 100 films only. This
means that they are a successful company who would
be suitable to distribute my product.

4.  I also chose Lionsgate as, despite being a new
contender in the film industry – making it’s first
debut in 1997- they have had economic success
in the global market within the past 5 years. One
of their most famous franchise is The Hunger
Games (dystopian, sci-fi), earning over $2.3 billion
from the first three films alone. Since then, they
have increasingly rose to fame, continuing on to
distribute the Divergent franchise, overall winning
the company 20 Academy Awards. Again, the
reason why I chose Lionsgate was because of their
success, as they are the ideal company alongside
Universal to combine together in a synergetic way
to distribute my product as they are both
economically successful and well known in the film
industry.

5.  I used both Universal and Lionsgate logos at the
beginning of my piece so that the audience knows of
the production and distribution team involved in my
piece. I didn’t include my own logos as Universal and
Lionsgate are well known Hollywood companies and
when the audience sees their logos, it is instantly
recognisable.
 I included their idents alongside their music as well so
that the audience can recognise the company by their
scoring and music even before the logo has fully
appeared. Again this is because they are instantly
recognisable, allowing the audience to make the
connection of the two companies when their logos
appear. If they know of film history it can allow their
expectations to increase as they know that what
they’re watching is of a good standard based on their
knowledge of the companies’ previous products they
have distributed.

6. Production & Distribution
 Typically Universal would either producer and distribute
their films or hand over distribution rights to small
subsidiary companies (Working Title, Focus Features)
from different parts of the world in order to reach the full
global market, increasing their profits and revenue.
 Lionsgate works in a similar way and in the past recent
years, they have produced and distributed their own
films on account of their increasing revenue from recent
movie successes.
 Because they distribute their own products, this can
save money and as they are conglomerates, all the
profit stays within the production cycle, gaining more
profit which can be put towards budgets of new films
instead of sharing the profits between lots of different
subsidaries. As Lionsgate and Universal are working
together, the profits would be split halfway.

7. Exhibition
 Cinemas fall into 1 of 2 categories: national chains; and
independent exhibitors. The specific programming will
depend on the target audience, with large chains often
filling their multiplexes with blockbusters and individual
independents more likely to cater to art-house crowds.
 Lionsgate and Universal both exhibit their films in
national chains to increase admissions and reach as
many of their target audience as they can as they both
distribute blockbusters rather than artistic films.
 My piece would be exhibited in a national chain
cinema to increase revenue, audience admissions and
it is more easily accessible to my target audience as
Odeon has over 120 chains in the UK as well as
Cineworld with 82. This means that location wise,
everyone has access to see my product whereas there
are less art-house based theatres.

8. Sites Used
 Imdb.com
 Wikipedia.com
 Boxofficemojo.com