The video tells a narrative story through Rita's journey in the entertainment industry. She is introduced to the glamorous lifestyle by a photographer and enjoys success modeling. However, she develops an addiction to the attention and lifestyle. The music and visuals reflect Rita grappling with the highs and lows of her new world. Quick cuts are used to convey tension and speed up the pace as Rita spirals.

2. The video itself is a narrative based music video. It shows
the performer- in this case Rita- to be the storyteller to the
audience. This follows Goodwin’s theory in particular about
the artists mode of address. In the video, Rita is introduced
to the glamour and glitz of showbiz by a smarmy-looking
photographer who takes an interest in her. The 24-year-old
beauty develops a taste for the lifestyle of the rich and
famous, taking part in numerous photo-shoots with her
snapper friend, who becomes her constant companion on the
party circuit. Following a glamorous Hollywood makeover,
Rita enjoys a brief yet steamy dalliance with a handsome
male model with a man-bun.
I could have beer for breakfast
My sanity for lunch
Trying to get over how bad I want you so
much
Innocence for dinner
Pour something in my cup
Anything and everything just to fill me
up
But nothing ever gets me high like this
I pick my poison and it's you
The lyrics of the song- in particular
the first verse and beginning of the
chorus- talk about the artists need
to fill the void of her recent
broken relationship. This links to
the visuals of the video as she is
discovering the glitz and glamour
of the showbiz industry.

3. The music used as the basis for the video to be
created from is interesting to analyse in relation to
the visuals of the video. Throughout the song the
music is fairly upbeat and this is therefore reflected
through the visuals that tend to show upbeat shots
of Rita and the actors around her as she follows her
journey into the ‘lime light’.
One particular moment where the pace of the music
slows down the overall movement within the shots
and changes the tone of the visuals is the bridge of
the song. In Particular the lines ‘This bittersweet
ecstasy that you got me in, falling deep I can't sleep
tonight, and you make me feel like I'm out of my
mind, but it's alright, it's alright, it's alright’. The
shots at this moment slow down and as the music
becomes softer the shots cut between medium shots
of Rita alone and long shots where she is with other
people to show her conflicting emotions.

4. This is a pop song and therefore the song itself follows quite closely
to the conventions that are featured in many pop songs. As a genre,
pop music is extremely eclectic, often borrowing elements from
other styles including urban, dance, rock, Latin and country;
nonetheless, there are core elements which define pop. Such
elements include generally short to medium-length songs, written
in a basic format (often the verse-chorus structure), as well as the
common repeated choruses, melodic tunes, and hooks. This song
follows this musical structure.
In terms of visuals, the song follows the generic conventions of pop
music by using bright lighting throughout to highlight the artist.
However, towards the end of the song darker lighting is used when
the video switches to a performance style and Rita is dressed more
like she would be suited to feature in a rock music video rather
than pop

5. Shots
The opening shot to the video is long shot of Rita and her
friends. The location chosen for this particular shot gives the
impression the group are on an inner-city street and this
street vibe is further emphasised through their ‘rocky’
costumes which contrast nicely to the style of music.
The use of the close up shot here has been used for
specific product placement. The camera focuses soley
on the red headphones around the actresses neck. This
could be used as an marketing campaign or to show the
groups cultural background.
There are two shots/group shots used consistently
throughout the video. In this case they show the
relationship between the protagonist and the people
around her. This type of shot links well into the lyrics
of the song, in particular the line ‘I pick my poison
and its you’ as when this is sung she tends to be
around the blond actor who the viewer then
associates with trouble.
The wide range of shots throughout the video is
something I would like to incorporate into my own
work. But the main focus links back to the ideas of the
‘star image’ and ensuring that the shots portray rita as
the victim in the video.

6. Mise en scene
There is a wide range of mise en scene used within this music
video. Costume is a particular aspect that has been experimented
with to explore different fashion trends and eras. The clothes
consisted of vintage pieces like a David Bowie T-shirt, a very ‘60s-
feeling pink-striped Giles suit, Acne boots and an Ashi Studio
jumpsuit and cape, as well as back-and-white latex. This
combined with the makeup made it clear that the video had a
clear fashion statement motif running throughout- with Rita
changing costumes 5 times.
Many of the props used in the first half of the video are
iconographic of a photography studio. For example long shots of
lighting equipment and close ups of cameras remind the viewer
that they are watching the performer develop into a successful
model and these props help to demonstrate the development and
the story.

7. The editing used in this video creates tension and atmosphere. The
pace of the editing is important as it changes frequently throughout
the video.
At the start, the use of fades into blackout has been used to slow
down the pace of the shots. This breaks up the shots and allows the
viewer to focus in more detail at each one. Over the top of these
shots there is a voice over which is also playing at a slowed pace. The
combination of the slower, individual shots and the slow voice over
creates a mysterious atmosphere and immediately draws the attention
of the viewer into Rita and her friends.
Futher into the video however the pace is sped up. There is an
increased use of straight cuts used to highlight the climax of the
action and demonstrates the protagonists panic and breakdown. The
cuts hit in time to the beat of the song and flash between Rita singing
and the action. This is effective and gives the illusion of a heartbeat
increasing. I would like to recreate this if I did a faster paced music
video

9. I’m really inspired by some of the editing in this music video. For
example, there are a lot of quick cuts used between shots. This really
speeds up the pace of the video and creates a sense of confusion for
the audience about the protagonists emotions. I feel this connects the
narrative of the video to the audience and forces them to be more
engaged with the action and I want this same feeling to be portrayed in
my music video.
I also like that this video is narrative rather than performance based.
Although the artist is featured throughout the video and she is lip
syncing, the video follows a clear storyline and I think that I would
rather go down this style of music video, compared to a performance
based one.
The filter used on the footage in this video is also very nice. It gives the
shots an angelic look and I will also be wanting to use an effect similar
to this on my shots.

10. I’m really inspired by some of the editing in this music video. For
example, there are a lot of quick cuts used between shots. This really
speeds up the pace of the video and creates a sense of confusion for
the audience about the protagonists emotions. I feel this connects the
narrative of the video to the audience and forces them to be more
engaged with the action and I want this same feeling to be portrayed in
my music video.
I also like that this video is narrative rather than performance based.
Although the artist is featured throughout the video and she is lip
syncing, the video follows a clear storyline and I think that I would
rather go down this style of music video, compared to a performance
based one.
The filter used on the footage in this video is also very nice. It gives the
shots an angelic look and I will also be wanting to use an effect similar
to this on my shots.