Logan Chapin is exploring their personal brand as they prepare to graduate with a degree in Digital Marketing. They have experience in production, warehousing, customer service, and continuous improvement. Potential job titles they are considering include Marketing Manager, Business Intelligence Analyst, and Web/Digital Interface Designer. Their short term goals are to establish a robust portfolio of UX/UI design projects and connect with professionals in their network.

1. PERSONAL BRAND EXPLORATION
Logan Chapi
n
Project & Portfolio I: Week
1
May 8, 2022

2. Coming from the middle of corn
fi
elds with big
aspirations and dreams, I am passionate about
design and helping others bring their visions
come to life. I am eager to share my experiences
and thoughts with those who need it. I have a
large background in the workforce through
production, warehousing, customer service and
continuous improvement. I am proud to have
learn so much at such a young age and to be
able to provide my skills to those who need it
most.
IDENTITY

3. PROFESSION
Potential Job Titles
:
• Marketing Manage
r
• Business Intelligence Analys
t
• Web & Digital Interface Designe
r
BRAND ARCHETYPE - I am
innovative and artistic through
dynamic thinking to provide
functional and beautiful
opportunities for your home and
lives.
UX and Graphic Designers for User-Based Organizations

4. Directors & Hiring Managers
TARGET AUDIENCE
Carrie Matson
Outreach Plan
:
• One task that I will complete in preparation of connecting with
Carrie is to have a developed portfolio available for her review
.
• My preferred method of communication will be through email
.
• I will follow-up with her periodically after our initial conversation
to ensure I am updated with new opportunities and will put my
portfolio in front of her for review.
Director of Marketing Strategy at
Walt Disney World
Mira Steckel
Outreach Plan
:
• One task I will complete prior to connecting with Mira will be
fi
nishing my addition coursework through Coursera for UX
Design and adding projects to my portfolio
.
• My preferred method of communication will be through email. I
will also connect through LinkedIn
.
• I will follow-up with Mira after reviewing her comments on my
portfolio and have made changes towards those goals.
Head of Creators Design at
Pinterest
Ajay Nair
Outreach Plan
:
• One task I will complete in preparation of connecting with Ajay
is to have my resume updated with the latest information
surrounding my marketing and business intelligence
background
.
• My preferred method of communication will be through email
.
• I will follow up with Ajay around graduation to determine if
there are any opportunities and if that path is the right path for
me.
Business Intelligence, Analytics
and Targeted Marketing at Carnival
Cruise Lines

5. GOALS
Short Term: Immediately After Graduation, 2023
• I will establish a robust digital portfolio that will
encompass at least 3 UX/UI design projects
.
‣ In 1 year, I will track and measure my goal
attainment through consistent follow-up
.
Mid Term: 202
7
• I will become a Senior UX/UI Designer or Senior
Business Intelligence Analyst
.
‣ I will increase my connections on LinkedIn by
20% and will grow my portfolio to ensure my
credibility
.
Long Term: 203
2
• I will become a Manager of Digital Marketing or UX
Design
.
‣ I will increase my opportunities through job
growth at reputable companies and
consistency.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Microsoft Of
fi
ce
SOFT
HARD
Novice / Adept / Expert
Oracle Novice / Adept / Expert
Teamwork Novice / Adept / Expert
Organization Novice / Adept / Expert
Adobe Creative Suite
SOFT
HARD
Novice / Adept / Expert
Jira Novice / Adept / Expert
Time Management Novice / Adept / Expert
Creativity Novice / Adept / Expert

7. I help companies bring their digital content
creation ideas to life through consistent and
intuitive design and engineering.
PROMISE

8. CREDENTIALS
Work Experience
:
• Senior Quality Analyst, Starkey Hearin
g
• Quality Supervisor, GX
O
• Quality Analyst, Herff Jones
Education:
• Business Operations, A.A.S, Ivy Tech
Community College
• Lean Six Sigma Green Belt, Purdue
University
• Digital Marketing, B.S., Full Sail University (2023)
Leadership Roles:
• Quality Supervisor at GX
O
• Production Scheduling Supervisor at
Herff Jones

9. COMPETITION
Michael Dedrick
Industry Experience
:
• UX Design - 10+ Years
Education
:
• Bachelors of Applied Art, Animation & Design from
Sheridan College
Leadership Experience
:
• Senior UI/UX Lead - 6+ month
s
• Leader User Experience Designer - 1+ year
Skills and Pro
fi
ciencies
:
• User Experience - 99+ endorsement
s
• Project Management - 28 endorsement
s
• Adobe Creative Suite - 32 endorsements
Logan Chapin
Overall Online Presence
:
• 500+ Connection
s
• Lots of Volunteer Wor
k
• https://www.linkedin.com/in/michaeldedrick
/
• Grade: 95 out of 100
Industry Experience
:
• UX Design - 1 week
Education
:
• Associates of Applied Science in Business Operations
from Ivy Tech Community Colleg
e
• 2023 Graduate: Bachelors of Digital Marketing from Full
Sail University
Leadership Experience
:
• Quality Supervisor - 1+ yea
r
• Senior Analyst - 2+ months
Skills and Pro
fi
ciencies
:
• Microsoft Of
fi
ce - 3 endorsement
s
• Business Intelligence - 1 endorsement
• Project Coordination - 2 endorsements
Overall Online Presence
:
• 249 Connection
s
• Minimal details surrounding background experiences
.
• https://www.linkedin.com/in/loganjchapin
/
• Grade: 50 out of 100

10. COMPETITION
Bryon Hart
Noteworthy Experience
:
• Technical Marketing Manager - 3 year
s
• Marketing and Advertising Manager - 5+ years
Industry Experience
:
• Product Manager - 1+ year
Education
:
• Bachelor of Arts from University of North Texa
s
• Master of Science from Full Sail University
Skills and Pro
fi
ciencies
:
• Advertising - 8 endorsement
s
• Content Marketing - 3 endorsement
s
• Adobe Creative Suite - 1 endorsement
Overall Online Presence
:
• 431 connection
s
• https://www.linkedin.com/in/bryonhart
/
• Grade: 75 out of 100
Logan Chapin
Industry Experience
:
• UX Design - 1 week
Education
:
• Associates of Applied Science in Business Operations
from Ivy Tech Community Colleg
e
• 2023 Graduate: Bachelors of Digital Marketing from Full
Sail University
Leadership Experience
:
• Quality Supervisor - 1+ yea
r
• Senior Analyst - 2+ months
Skills and Pro
fi
ciencies
:
• Microsoft Of
fi
ce - 3 endorsement
s
• Business Intelligence - 1 endorsement
• Project Coordination - 2 endorsements
Overall Online Presence
:
• 249 Connection
s
• Minimal details surrounding background experiences
.
• https://www.linkedin.com/in/loganjchapin
/
• Grade: 50 out of 100

11. BRAND POSITION
For directors and managers who need UX/UI and
marketing design go-getters, I provide years of
leadership and design experience because I have
dedicated myself to growing my portfolio in the
vast digital marketing industry.
“TECH AND PRODUCT GURU”

12. NETWORKING &
MARKETING
Industry Events & Organization
s
• Digital Summit 2022: Digital Marketing Conference
‣ October 13/14th | Indianapolis, Indian
a
• Lunch and Learn: Digital Marketing & Social Media
‣ May 25 | Remot
e
• Digital Summit Chicag
o
‣ July 26th | Chicago, Illinois
Digital Marketing
• Primary Content: I will primarily create UI/UX design project
content to promote my ability to engage the user experience
for a company.
• Primary Tools: I will use a blog platform (Wordpress) and
Instagram, Facebook and Twitter to promote my content
.
• Website: I will use my digital portfolio is a driving tool to share
what I am capable of.

13. PROFESSIONAL DEVELOPMENT
Mentor
• I will seek a mentor who will be able to dedicate a
couple hours a month towards helping guide me
towards my goals and streamlined portfolio.
Commitment by July 2022.
Formal Education
• Bachelors of Science in Digital Marketing | Oct. 202
3
• UX/UI Design - Coursera Certi
fi
cation
Technical Skills
• Jira, October 202
2
• Adobe Creative Suite, January 202
3
Soft Skills
• Time Management, July 2022
• Communication, July 202
2
• Creativity, July 2023

14. LOGAN CHAPIN
You know you need help with content creation?
Well, what I do is user experience content creation. In fact, here is a link to
my portfolio and some examples off art work I do..
“

15. REFERENCES
Kumari, R. (n.d.). What is a business analyst? roles, skills and
Responsibilities. Analytics Steps. Retrieved May 8, 2022, from
https://www.analyticssteps.com/blogs/what-business-analyst-
roles-skills-and-responsibilities
15-1255.00 - web and Digital Interface Designers. O*NET
OnLine. (n.d.). Retrieved May 8, 2022, from https://
www.onetonline.org/link/summary/15-1255.00
15-2051.01 - business intelligence analysts. O*NET OnLine.
(n.d.). Retrieved May 8, 2022, from https://www.onetonline.org/
link/summary/15-2051.01
11-2021.00 - marketing managers. O*NET OnLine. (n.d.).
Retrieved May 8, 2022, from https://www.onetonline.org/link/
summary/11-2021.00