Innomantra Viewpoint - Building Moonshots : May-Jun 2024.pdf
Social Media and HR
1. More from the Frontlines on Social Networking! Presented by: Lance Haun Community Director, ERE Media
2. Before you take notes This information will be available online as well as some of the other resources I mention at: http://rehaul.com/about/resources
3. What You’ll Learn An intro to social networking The tools that are available Potential positives/problems Social networking policies How you can get engaged in the process
4. Who am I? Community Director for ERE Former HR Professional Blogger at Rehaul.com Started and sold a social network for HR professionals (HRM Today) Speaker and writer about using social networking in HR
5. What Is Social Networking? Web based End user driven Free (or nearly free) tools Open access to all Transparency over privacy Widespread adoption Defined by change Crowdsourcing
10. Blogs Major platforms: Wordpress, Typepad and Blogger Long form entries with news and opinion Popular HR blogs include: HR Capitalist Punk Rock HR HR Bartender Fistful of Talent
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12. YouTube Video hosting and search Second largest search engine 24 hours worth of video is uploaded every minute Over 95% of content uploaded is user generated (not uploaded by a media company)
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14. Facebook 400+ million people on Facebook Half of users login at least once a day Second most popular site on the internet 70% of users from outside of US Site was translated into 70 languages with the help of 300,000 volunteers
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16. Twitter 75 million active users 12th most popular site on the internet Powerful search functionality Media companies using it to break news (instantaneous news) Other companies using it to track trends, reputations or customer comments
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18. LinkedIn 65 million members Half outside of the US Business networking and groups Considered the new Rolodex or Resume Median age is older than most social networking sites
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20. Wikipedia Online, user created encyclopedia Three million English language topics Content is edited via a fluid group of Wikipedia enthusiasts The wiki system is being used for collaboration in organization
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22. Niche Social Sites Subject matter specific Tend to be small, intimate Driven by several leaders Examples: Lawyrs, AerHub, and MechanicsHub
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24. Some Hype, Some Facts Social networking is a popular topic (especially in business) Popular topics tend to get overhyped Doubters doubt, Kool-aid drinkers drink What’s reality, what’s fiction?
25. Hype Social networking is the solution for everything!!! Thousands of people are getting fired or disqualified from jobs due to it Building strategy around social networking is a proven winner [Insert social network name] is the greatest thing ever
26. Facts Social networking can go hand in hand with your general business strategy Your employees can use social networking reasonably If done correctly, companies are having success using social networking for recruiting and branding Companies lack control of most content being generated
27. Personal Experience Blogging at least twice a week for four years 3 of last 4 companies had internal chat Facebook/Twitter used to contact people instead of e-mail One company had a social networking policy
28. Want A Policy? Rules of thumb: “Don’t be stupid” Would you say it in person? Would you tell your boss what you did? Social media policy examples Intel IBM Kodak
29. Engaging in Social Media Curiosity Discovery Reading Sharing Commenting Critiquing Creating Networking
30. Discover: LinkedIn Join (if you haven’t already) Create a profile Connect with past business connections Ask questions Join groups
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32. Discover: Facebook Join (if you haven’t already) Explore career related pages Join interesting groups Use Facebook search Interact with other users on Facebook pages and groups
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34. Discover: Twitter No need to make an account to start! Search common terms Use a hashtag (#) to do a search Try #shrm #hr or #tacoma You can try unique names without a hashtag (ex. Boeing) Sign up and follow other HR folks
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36. Discover: Niche Networks Search Google for industry social networks “HR social network” or “aerospace social network” Most allow open access but some may require membership Interact in a more intimate setting
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38. Advice from readers Helen – Follow your audience, don’t just go to popular sites Janet – People need to remember who signs their check Benjamin – Understand how your employees are using social media Lisa – Networking with colleagues is a huge benefit Ben – Just read and watch to start
39. Next Steps? Reading regularly Sharing with peers and co-workers Commenting and critiquing Creating and engaging an audience Networking online and in person
Introduction to Soc Net, Free tools that are available, potential for problems, how to get engaged
Introduction to Soc Net, Free tools that are available, potential for problems, how to get engaged
What is a community director?How long been blogging?
Five Keys To Winning At Social Networking:Strong communication skills, Consistent usage, Transparency, Networking, Personal integrity
As you’ll see as I introduce you to various networks, social networking is as worldwide as it gets
These are some of the more recognizable names
But there are a lot more tools
These tools still work, still are social but have been around for over a decade
Blogs are among some of the older tools but is widely adapted and not platform specific
HR capitalist is one of the best known blogs
Have you used YouTube before? Probably don’t think of it as social network but over 95% of the content is user generated. You can follow other users and comment on videos.
Career videos bring up almost 14,000 different entries, many of those generated by companies
You might notice this whole theme is based off of it. Facebook is the most popular social network in the world.
If you haven’t been to Facebook before, here is a preview
Twitter is a new kid on the block with some powerful search functionality
How many are on LinkedIn? At the ERE Expo, not a single recruiter was not on LinkedIn
Here’s a typical view from my LinkedIn profile
Wikipedia is one of the largest social media projects in the world. Millions of participants in all languages putting together a comprehensive guide
Human Resources entry on Wikipedia
These can actually have the most value
Institute for Corporate productivity bought HRM Today
I don’t hype things up but there are some things you need to know about social networking
Social networking is the solution for everything. Thousands of hours are being wasted on social media sites!!!
There are several steps to social media engagement (and you can stop at any time)
The ERE LinkedIn group
Here is our ERE fan page
Show if you are running long on time
Here are search results for #shrmhashtag
Reach out to smaller niche networks
While ERE has over 50k members, that’s nothing compared to the millions general networks. And most of our members are focused on recruiting.
