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From Linked In To Linked Together


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From Linked In To Linked Together

  1. 1. From Linked In toLinked Together<br />Using Social Media Campaigns and Web 2.0 <br />for the betterment of Recruitment, Employee Engagement, and Job Seeking<br />
  2. 2. Pittsburgh Human Resources AssociationAugust 18, 2010<br />
  3. 3. Ron Kubitz, Recruiting Manager<br />
  4. 4. Background & Experience<br />Over 20 Years Experience Recruiting for Engineering, Construction and related positions<br />Headhunter<br />Recruiting & Sales Manager<br />Corporate Recruiter<br />LinkedIn LION<br />Prominent Blogger on Topics Related to Recruiting, HR, Training, and Careers<br />AIRS Certified<br />SHRM/PHRA Member<br />
  5. 5. <ul><li>Define Web 2.0 and identify methods to utilize social media for the betterment of your corporation or individual circumstances.
  6. 6. Create Enthusiasm and Familiarity with the many facets of Social Networking .
  7. 7. Identify “Good and the Bad” of Social Networking.</li></ul>Objectives<br />Continued<br />
  8. 8. Objectives<br />Improve your job seeking results using socialmedia.<br />Illuminate the candidate experience and increase employee engagement using the social web.<br />Utilize methodology learned to improve recruiting, marketing, and employee engagement WhileSpending Less than at present.<br />
  9. 9. How many of you are using the Social Web?<br />
  10. 10.
  11. 11. What is Web 2.0?<br />Web 2.0 is a collection of technologies that allow users to interact with online content.<br />LinkedIn<br />Facebook<br />Twitter<br />
  12. 12. What is Web 2.0?<br />Users can participate, control, and guide the experience.<br />
  13. 13. What is Web 2.0?<br />Web 2.0 is comprised of:<br />Social Networks <br />Blogs<br />Podcasts<br />Online Video<br />
  14. 14. What is Web 2.0?<br />Centered on user experience, Web 2.0 allows for a variety of inventive and functional recruiting and job seeking avenues.<br />
  15. 15. The Numbers<br />45% of organizations plan to increase the use of social networking technologies such as LinkedIn, Twitter, and Facebook*.<br />59% of babyboomers, 71% of generation X’ers, and 85% of generation Y utilize social networking*.<br />19 Million people used the internet and searched for a job in January 2009*. <br />*Source: Doublestar<br />
  16. 16. The Numbers - Continued<br /><ul><li>By 2012, the number of people regularly reading blogs is expected to grow to 145 million*.
  17. 17. The number of people who visit social networks regularly is projected to increase to 115 million by 2013*.
  18. 18. Podcast audience is expected to increase 251% by 2012*.</li></ul>*Source: E-Marketer<br />
  19. 19. The Numbers – Part III<br /><ul><li>47% of respondents are dissatisfied with job board performance.
  20. 20. 41% of respondents feel that job boards are no longer an effective method to find quality candidates.
  21. 21. 81% of respondents feel social networking internet sources should be a major part of their recruitment strategy.
  22. 22. 51% of respondents are dissatisfied with their current social networking strategy.
  23. 23. 85% of respondents do not have an effective strategy for finding candidates on blogs.
  24. 24. Social media strategy is MORE cost effective than job board strategy AND also follows the shifting utilization of these sites by job seekers – becoming the mainstream.</li></ul>*Recruitment Genome Project 2009<br />
  25. 25. Social Media and Employee Engagement<br /><ul><li>Fosters employee productivity
  26. 26. Blogs and corporate social media pages are most effective
  27. 27. Excellent form of communication in some cases BETTER than e-mail
  28. 28. Create more active employee participation and greater satisfaction
  29. 29. Healthy ROI.
  30. 30. Current employees can be our best marketing/advertising tool.</li></li></ul><li>Social Media and Employee Engagement<br />Not using social media opens up the risk of not engaging KEY employee demographic groups either of those presently employed or those being recruited.<br />
  31. 31.
  32. 32. Social Media Recruiting Starfish<br />*Source: Robert Scoble<br />
  33. 33. Benefits of Recruiting Through Social Media<br /><ul><li>Attracts Passive and Other Top Quality Candidates.
  34. 34. Builds a More Personal Relationship.
  35. 35. Improves Corporate Branding.
  36. 36. Improves the Candidate Experience.
  37. 37. Human Contact Element.
  38. 38. Increases Traffic to Corporate Website.
  39. 39. Reduces Recruiting Costs.
  40. 40. Increases Employee Engagement.</li></li></ul><li>Drawbacks of Social Media Recruiting<br /><ul><li>Legal/Ethical Issues</li></ul>Screening<br />Involvement<br /><ul><li>Web 2.0 Policy Statement
  41. 41. Personal vs. Professional
  42. 42. Must be Committed to It!
  43. 43. Employer Resistance
  44. 44. Part of Total Recruiting Package</li></li></ul><li>My Favorites<br />
  45. 45.
  46. 46. InMails<br />Groups – Industry Specific – Join!<br />Post Jobs/Search Jobs<br />Company Pages/Contacts<br />Search Tools – People/Jobs/Companies<br />Blogs<br />75 Million Profiles on Linkedin<br />
  47. 47. <ul><li>Linkedin is an online network intended for working professionals and represents over 150 industries.
  48. 48. Linkedin has become the center of the Web for:
  49. 49. networking with colleagues
  50. 50. sourcing potential clients
  51. 51. creating new business prospects
  52. 52. exploring new employment opportunities</li></li></ul><li>Quick Facts<br /><ul><li>75 Million Active Users
  53. 53. 9.0 Million Visitors per Month
  54. 54. 76% Have at Least a 4-Year College Degree</li></ul>*Source: Green Dot Interactive 2009<br />
  55. 55. Facebook began as a way for college students to connect to one another. Today, the social networking site is commonly used to link students, co-workers, friends, and people living in the same communities. <br />Its audience of older users is growing. Users can create profiles, post photos, and list personal interests. They can also exchange public messages, leave comments, join groups, and become fans of businesses and causes.<br />
  56. 56. Quick Facts<br /><ul><li>70 million registered users.
  57. 57. 6th most visited website in the world with 1.1 billion visitors per month.
  58. 58. Largest segment is the college crowd, making up 40.8% of all members.
  59. 59. Fastest growing segment are 25 and older, doubling every six months.
  60. 60. Over 55,000 regional, work related, collegiate, and high school networks.</li></ul>*Source: Green Dot Interactive 2008<br />
  61. 61.
  62. 62. Company Pages (Fans)<br />Newsfeeds<br />Sponsored Pages (Employment Branding)<br />Post Career Events / Jobs<br />Search for Candidates<br />Blogs<br />
  63. 63.
  64. 64. Dangers (Legal) of Social Networking<br />Businesses Need to:<br /><ul><li>Assess the benefit of using social networking group sites AND also create a policy on Web 2.0 usage.
  65. 65. Create policy/ground rules on personal postings on both corporate sites and personal sites.
  66. 66. Introduce the policy.</li></ul>Observe professional standards and ethics when mining for talent.<br />Review laws on discrimination.<br />Create a hacking strategy.<br />Consult an attorney.<br />
  67. 67.
  68. 68. In Conclusion:<br />In a forum where 200+ million people can be reached each month, social networking is an efficient, cost effective and limitless tool for attracting passive and other quality talent, and also the most effective forum for aggressively seeking that new career position.<br />