The document discusses the importance of social media in business, highlighting its role as a tool for networking, marketing, and information sharing. It emphasizes that social media significantly influences consumer trust, marketing expenses, and business opportunities, particularly through platforms like LinkedIn. The text outlines strategies for building a professional network, engaging with others, and effectively utilizing social media for business growth.

1. Social MediaBuild Your Pipeline in Web 2.0 for Optimal Results

3. M & M’s

4. M & M’s

9. What is Social Media?

10. What is Social Media?Social Media are primarily internet based tools for sharing and discussing information among human beings.The term most often refers to activities that integrate technology, social interactions, and the construction of words, pictures, video and audio. … WikipediaSocial Networking is a large part of Social Media and includes Facebook, Twitter, My Space and LinkedIn

11. @ A Glance2010- Gen Y outnumbers boomers 96% have joined social networks80% of companies use LinkedIn as primary tool to find employeesEmail is fading: In 2009 Boston College stopped distributing email address to incoming freshmen200,000,000 blogs: 54% of whom post content dailyWord of mouth is now almost instant and global78% of consumers trust peer recommendations; only 14% trust adsSource: Greenfield Belser , Presentation 10/22/09 Scott Klososky, Praxity Presentation 10/21/2009

12. Why should we care about Social Media?Because 3 out of 4 Americans use Social TechnologyForrester, The Growth of Social Technology

13. 1958: TV dominate form of home entertainmentSource: Wikipedia

14. Over 50% of Americans consider their computer an equal option to watching TVSource: “Understanding the Economics of Digital” - AAAA

15. The Rules Are ChangingDaily Readership: Top 50 Newspapers – 21 million readersYahoo! News: 37 million unique users

16. Radical Change: What it MeansRadically transparentAuthenticReal-time informationNew skills for communicationEmployee contributionClient influence

17. Predicting the Future2014 Social Media490% Increase$11m to $54mSource: Forrester Research

18. The New Media

19. Social Media ExplosionSource: All stat’s came from the application’s’ websites

20. Experience with SM Marketing32%Source: Web pro newshttp://www.webpronews.com/topnews/2010/04/19/how-business-questions-about-social-media-have-changed-in-a-year

21. The Business CaseReduce overall marketing expensesRise in search engine rankingsIncrease traffic/subscriber/opt-in listGenerate qualified leadsNew business opportunities

26. LinkedIn: www.linkedin.com

27. Who is using LinkedIn?60 million members200 countries170 IndustriesExecs from ALL fortune 500 companiesAverage Age: 41Household Income: $109,703Male: 64%College Grad/Post Grad: 80.1%Business Decision Maker: 49%A new member is added every secondSource: Linked In

28. Why Engage?Manage the information about you as a professional Find and be introduced to potential clients, service providers and subject experts who come recommended Create and collaborate on projects, gather data, share files and solve problems Be found for business opportunities and find prospectsGain new insights from discussions with likeminded professionals in private group settings Discover inside connections that can help you build business

29. The Conversation Begins: Step OneStep One: Broadcast

30. The Conversation Grows: Step TwoStep Two: InteractionStep One: Broadcast

31. The Conversation Multiplies: Step ThreeStep Two: InteractionStep One: BroadcastStep Three: Social Networking

32. Leveraging LinkedIn

33. Getting Started: Your ProfileYour profile should tell your story:Be engagingWhat is your area of expertise?What industries are your clients and prospects involved in? What unique information can you offer others?Also includes career history, hobbies, a professional photo, recommendations

34. Building Your NetworkContactsWhy do we build a networkOpen vs. Closed NetworkInviting people to your networkInvite people you knowInvite people you meetInvite people that you want to keep your name in front ofAccepting others invitationsKeeping in touch with your contacts

35. Connecting with TargetsSearch CapabilitiesAvailable Fields for SearchPeople

36. Companies

37. See if you are connected

38. See how you are connected

39. Good for:

40. Researching prospects

41. Researching opportunities

42. Name

43. Title

44. Geography

45. Keywords

46. Industry

47. Groups

48. SchoolGetting IntroducedDo you have a 1-3 degree connection? - Yes, ask for an introduction - No, you can send an In messageWhat if you know, but you don’t know their address?

49. How To Use GroupsFinding GroupsUsing GroupsLook for groups that your clients would consider joiningLook for groups that referral sources to your clients would joinLook for groups that provide professional development opportunitiesConsider starting a groupAsk questions that would attract prospectsAnswer questionsPost news/linksTake surveys and give resultsLearn from others

50. LinkedIn- InitiativeOn-Demand Webinar with VideoNEO LinkedIn Toolbar

52. LinkedIn Toolbar

53. Success “Not long after I completed my LinkedIn profile, I was contacted by someone I had hired more than a decade ago while working for another firm. I lost contact with him years before and, as it turns out, he is now Director of Tax for an international online clothing retailer. Call it perfect timing, dumb luck, or the power of Web 2.0, but his company was looking for an organization to handle an earnings and profit study, and to get it completed during March and April of 2010. I flew to their office in Indiana and returned with a commitment for more than $100K worth of new business. The best news is this initial opportunity is just the first of many projects we’re working on for this company – and it probably wouldn’t have happened were it not for the original connection on LinkedIn.” - Dixon Hughes Managing Member

54. TwitterEditorial CalendarOne Voice/Many VoicesExclusive OffersOne Time EventsRe-tweetsMix business content with fun contentPost links to website/thought leadership contentShare Association news and events

55. Who to follow on Twitter Like Minded BusinessesReporters/Media OutletsClientsTrade AssociationsCommunity Influencers

56. BloggingLink blog updates with Twitter, Facebook and LinkedInPost blog on LinkedInUse blog to promote thought leadershipCreate a video blog Use blog content in email campaignswordpress.com or blogspot.com

57. Websites to help you

58. MeasurementIt’s not easy to quantitatively measureThere is no exact science to this- especially b to bFind trends and tracking them back to their point of originNumber of followers - not necessarily a good measurementTwitter mentions- not necessarily a good measurement

59. Connecting the Dots- Thought LeadershipCreate media release announcing Post on websiteShare via email campaignSummarize via a blogIntro to relevant discussion forumsIntro report via Twitter, FB, LinkedInRefer to report on your SM appsStart a new group on Linked InCreate 2-min intro video on subject- Post on SM outletsDevelop WebinarDevelop Adwords/Display media campaignSend print pieces- announcements, paper, etc

60. Final ThoughtsTreat your interactions as you would if you were meeting with someone in person.Be genuine.Give it time and attention.Don’t be passive. Be active.Don’t forget to establish a SM policy.

61. Set Your Goals. Measure. Evaluate.There’s only one way to get started- Dive In!

62. Alice Grey Harrison, APR@alicegreywww.commingle.wordpress.comagharrison@dixon-hughes.com