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HR and Social Media
0
HR and Social Media
HR and Social Media
1
72.9%
5.1m
29.8m
5.4m
3.7m
17.8m
61.0m
The
opportunity
in
context
0.26m
Source: UM Wave 3
HR and Social Media
2
Blogging
Micro
blogging
RSS
Widgets
Networks
Imagery
Video
Podcasting
Forums
Chat
Source: UM Wave 3 *Twitter Grader
62%
read 29.0%
write
21.1%
belong
77.0%
watch
40.2%
listen
No14
Sydney*
47.4%
post
28.2%
upload
74%
message
24.6%
feed
Social Media
HR and Social Media
3
55% of HR professionals rate word of
mouth as the best source of candidates
HRNext
‘I’ll be stunned if 50% of candidate
referrals aren’t coming through online
communities in the next five years.’
Taleo
HR and Social Media
4
Do you use social media to
support recruitment?
1. Jobvite Inc, 2008 and 2009
77% 78% 78% 79% 79% 80% 80% 81%
2008 2009
HR and Social Media
5
Which social media sites does your
organisation use?
2008 % 2009 %
1 Linkedin 80% Linkedin 95%
2 Facebook 36% Facebook 58%
3 Jobster 17% Twitter 42%
4 MySpace 13% MySpace 11%
5 Ning 6% Ning 10%
6 Second Life 1%
HR and Social Media
6
What does your organisation use
social media for?
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
To make new contacts
To promote open jobs
To headhunt
To look for passive candidates
Other
Source hard to find skills
2008 2009
Source, Jobvites Inc, 2008 and 2009
HR and Social Media
7
Type of candidates attracted through
social media
0
10
20
30
40
50
60
Mid Manager Senior Manager Entry level Executive C level
1%
Source, Jobvites Inc, 2009
HR and Social Media
8
Where’s the money being spent on
candidate attraction
0
10
20
30
40
50
60
70
80
R
e
f
e
r
r
a
l
s
S
o
c
i
a
l
M
e
d
i
a
C
a
r
e
e
r
s
s
i
t
e
S
e
a
r
c
h
I
n
t
e
r
n
a
l
l
y
C
a
m
p
u
s
J
o
b
b
o
a
r
d
s
R
e
c
r
u
i
t
e
r
s
Likely to spend more in FY10
0
10
20
30
40
50
60
70
80
R
e
f
e
r
r
a
l
s
S
o
c
i
a
l
M
e
d
i
a
C
a
r
e
e
r
s
s
i
t
e
S
e
a
r
c
h
I
n
t
e
r
n
a
l
l
y
C
a
m
p
u
s
J
o
b
b
o
a
r
d
s
R
e
c
r
u
i
t
e
r
s
Likely to less more in FY10
Source, Jobvites Inc, 2009
HR and Social Media
9
Has your organisation hired an
applicant through social media?
Yes
66%
No
22%
Don't know
12%
Source, Jobvites Inc, 2009
HR and Social Media
10
Recruitment specific Social Media applications
HR and Social Media
11
HR and Social Media
12
The sum of all the jobs publicised on Twitter makes it the
5th largest job board in the world.
HR and Social Media
13
Micro blogging is not just for celebrities
HR and Social Media
14
Twitter’s direct job search channel
HR and Social Media
15
HR and Social Media
16
HR and Social Media
17
HR and Social Media
18
Or corporates recruiting their own way through Social Media
HR and Social Media
19
HR and Social Media
20
And creating new ways to attract and screen applicants
HR and Social Media
21
And providing more information than ever about the EVP
HR and Social Media
22
“My concern is that it may bring the judging
and discrimination earlier on in the recruitment
process without much basis for it,
and so will invariably become a major issue for
employers and recruiters.”
HR and Social Media
23
Or engaging in conversation rather than just communicating
HR and Social Media
24
Or staying in touch for the long term
HR and Social Media
25
Internal communications
Or engaging existing staff in conversation through SaaS
HR and Social Media
26
What do you want to achieve?
Use Social Media to listen
Use Social Media to ask questions
Use Social Media to extend your contacts
Use Social Media to drive your existing contacts
Use Social Media to sell your IP
Use Social Media to sell your services
HR and Social Media
27
HR and Social Media
28
Social Media Engagement strategy
HR and Social Media
29
HR and Social Media
30
HR and Social Media
31
HR and Social Media
32
HR and Social Media
33
HR and Social Media
34
HR and Social Media
35
HR and Social Media
36
HR and Social Media
37
follow us @daemonwithin

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HR and Social Media

  • 1. HR and Social Media 0 HR and Social Media
  • 2. HR and Social Media 1 72.9% 5.1m 29.8m 5.4m 3.7m 17.8m 61.0m The opportunity in context 0.26m Source: UM Wave 3
  • 3. HR and Social Media 2 Blogging Micro blogging RSS Widgets Networks Imagery Video Podcasting Forums Chat Source: UM Wave 3 *Twitter Grader 62% read 29.0% write 21.1% belong 77.0% watch 40.2% listen No14 Sydney* 47.4% post 28.2% upload 74% message 24.6% feed Social Media
  • 4. HR and Social Media 3 55% of HR professionals rate word of mouth as the best source of candidates HRNext ‘I’ll be stunned if 50% of candidate referrals aren’t coming through online communities in the next five years.’ Taleo
  • 5. HR and Social Media 4 Do you use social media to support recruitment? 1. Jobvite Inc, 2008 and 2009 77% 78% 78% 79% 79% 80% 80% 81% 2008 2009
  • 6. HR and Social Media 5 Which social media sites does your organisation use? 2008 % 2009 % 1 Linkedin 80% Linkedin 95% 2 Facebook 36% Facebook 58% 3 Jobster 17% Twitter 42% 4 MySpace 13% MySpace 11% 5 Ning 6% Ning 10% 6 Second Life 1%
  • 7. HR and Social Media 6 What does your organisation use social media for? 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% To make new contacts To promote open jobs To headhunt To look for passive candidates Other Source hard to find skills 2008 2009 Source, Jobvites Inc, 2008 and 2009
  • 8. HR and Social Media 7 Type of candidates attracted through social media 0 10 20 30 40 50 60 Mid Manager Senior Manager Entry level Executive C level 1% Source, Jobvites Inc, 2009
  • 9. HR and Social Media 8 Where’s the money being spent on candidate attraction 0 10 20 30 40 50 60 70 80 R e f e r r a l s S o c i a l M e d i a C a r e e r s s i t e S e a r c h I n t e r n a l l y C a m p u s J o b b o a r d s R e c r u i t e r s Likely to spend more in FY10 0 10 20 30 40 50 60 70 80 R e f e r r a l s S o c i a l M e d i a C a r e e r s s i t e S e a r c h I n t e r n a l l y C a m p u s J o b b o a r d s R e c r u i t e r s Likely to less more in FY10 Source, Jobvites Inc, 2009
  • 10. HR and Social Media 9 Has your organisation hired an applicant through social media? Yes 66% No 22% Don't know 12% Source, Jobvites Inc, 2009
  • 11. HR and Social Media 10 Recruitment specific Social Media applications
  • 12. HR and Social Media 11
  • 13. HR and Social Media 12 The sum of all the jobs publicised on Twitter makes it the 5th largest job board in the world.
  • 14. HR and Social Media 13 Micro blogging is not just for celebrities
  • 15. HR and Social Media 14 Twitter’s direct job search channel
  • 16. HR and Social Media 15
  • 17. HR and Social Media 16
  • 18. HR and Social Media 17
  • 19. HR and Social Media 18 Or corporates recruiting their own way through Social Media
  • 20. HR and Social Media 19
  • 21. HR and Social Media 20 And creating new ways to attract and screen applicants
  • 22. HR and Social Media 21 And providing more information than ever about the EVP
  • 23. HR and Social Media 22 “My concern is that it may bring the judging and discrimination earlier on in the recruitment process without much basis for it, and so will invariably become a major issue for employers and recruiters.”
  • 24. HR and Social Media 23 Or engaging in conversation rather than just communicating
  • 25. HR and Social Media 24 Or staying in touch for the long term
  • 26. HR and Social Media 25 Internal communications Or engaging existing staff in conversation through SaaS
  • 27. HR and Social Media 26 What do you want to achieve? Use Social Media to listen Use Social Media to ask questions Use Social Media to extend your contacts Use Social Media to drive your existing contacts Use Social Media to sell your IP Use Social Media to sell your services
  • 28. HR and Social Media 27
  • 29. HR and Social Media 28 Social Media Engagement strategy
  • 30. HR and Social Media 29
  • 31. HR and Social Media 30
  • 32. HR and Social Media 31
  • 33. HR and Social Media 32
  • 34. HR and Social Media 33
  • 35. HR and Social Media 34
  • 36. HR and Social Media 35
  • 37. HR and Social Media 36
  • 38. HR and Social Media 37 follow us @daemonwithin