Lance Haun presented on social networking tools and their use. He discussed major platforms like blogs, YouTube, Facebook, Twitter, and LinkedIn. He noted both hype around social networking claiming it can solve everything versus facts about reasonable employee use and companies finding success. Haun shared his personal experience blogging and using social networks. He provided advice on getting engaged, including reading regularly, sharing, commenting, creating content, and networking both online and offline.

1. More from the Frontlines on Social Networking! Presented by: Lance Haun Community Director, ERE Media

2. Before you take notes This information will be available online as well as some of the other resources I mention at: http://rehaul.com/about/resources

3. What You’ll Learn An intro to social networking The tools that are available Potential positives/problems Social networking policies How you can get engaged in the process

4. Who am I? Community Director for ERE Former HR Professional Blogger at Rehaul.com Started and sold a social network for HR professionals (HRM Today) Speaker and writer about using social networking in HR

5. What Is Social Networking? Web based End user driven Free (or nearly free) tools Open access to all Transparency over privacy Widespread adoption Defined by change Crowdsourcing

6. Social Networking is Global

7. Tools Being Used Today

8. Actually, it is more like this

9. Older Tools Newsgroups Guestbooks Forums E-mail discussion listservices Chat rooms Intranet

10. Blogs Major platforms: Wordpress, Typepad and Blogger Long form entries with news and opinion Popular HR blogs include: HR Capitalist Punk Rock HR HR Bartender Fistful of Talent

12. YouTube Video hosting and search Second largest search engine 24 hours worth of video is uploaded every minute Over 95% of content uploaded is user generated (not uploaded by a media company)

14. Facebook 400+ million people on Facebook Half of users login at least once a day Second most popular site on the internet 70% of users from outside of US Site was translated into 70 languages with the help of 300,000 volunteers

16. Twitter 75 million active users 12th most popular site on the internet Powerful search functionality Media companies using it to break news (instantaneous news) Other companies using it to track trends, reputations or customer comments

18. LinkedIn 65 million members Half outside of the US Business networking and groups Considered the new Rolodex or Resume Median age is older than most social networking sites

20. Wikipedia Online, user created encyclopedia Three million English language topics Content is edited via a fluid group of Wikipedia enthusiasts The wiki system is being used for collaboration in organization

22. Niche Social Sites Subject matter specific Tend to be small, intimate Driven by several leaders Examples: Lawyrs, AerHub, and MechanicsHub

24. Some Hype, Some Facts Social networking is a popular topic (especially in business) Popular topics tend to get overhyped Doubters doubt, Kool-aid drinkers drink What’s reality, what’s fiction?

25. Hype Social networking is the solution for everything!!! Thousands of people are getting fired or disqualified from jobs due to it Building strategy around social networking is a proven winner [Insert social network name] is the greatest thing ever

26. Facts Social networking can go hand in hand with your general business strategy Your employees can use social networking reasonably If done correctly, companies are having success using social networking for recruiting and branding Companies lack control of most content being generated

27. Personal Experience Blogging at least twice a week for four years 3 of last 4 companies had internal chat Facebook/Twitter used to contact people instead of e-mail One company had a social networking policy

28. Want A Policy? Rules of thumb: “Don’t be stupid” Would you say it in person? Would you tell your boss what you did? Social media policy examples Intel IBM Kodak

29. Engaging in Social Media Curiosity Discovery Reading Sharing Commenting Critiquing Creating Networking

30. Discover: LinkedIn Join (if you haven’t already) Create a profile Connect with past business connections Ask questions Join groups

32. Discover: Facebook Join (if you haven’t already) Explore career related pages Join interesting groups Use Facebook search Interact with other users on Facebook pages and groups

34. Discover: Twitter No need to make an account to start! Search common terms Use a hashtag (#) to do a search Try #shrm #hr or #tacoma You can try unique names without a hashtag (ex. Boeing) Sign up and follow other HR folks

36. Discover: Niche Networks Search Google for industry social networks “HR social network” or “aerospace social network” Most allow open access but some may require membership Interact in a more intimate setting

38. Advice from readers Helen – Follow your audience, don’t just go to popular sites Janet – People need to remember who signs their check Benjamin – Understand how your employees are using social media Lisa – Networking with colleagues is a huge benefit Ben – Just read and watch to start

39. Next Steps? Reading regularly Sharing with peers and co-workers Commenting and critiquing Creating and engaging an audience Networking online and in person

40. Questions?

41. Contacting Me: 360-356-1760 lance@rehaul.com rehaul.com ere.net linkedin.com/in/lancehaun twitter.com/thelance facebook.com/lancehaun