2. (USEMB) Embajada de estados
unidos en El Salvador
LinkedIn for Business
Conference for U.S. Embassy
in El Salvador
Rodolfo Salazar – CEO Ideaworks
New Technologies - Mobile Marketing
Digital Media Strategy and Reputation
3. Less Than1% of people have a personal
branding strategy
Rodolfo Salazar - Idea Works – rodolfo.salazar@rokensa.com
12. + High Visibility
=
+ STRONG
MESSAGE
Job Market
or Business
opportunity
NEW
JOB/BUSINESS!!!
13. Who I am
• Vision
• Mission
• Values
What I do
• Studies
• Experience
• Competencies
How I act
• Tone and Manner
• Behaviors
• Attitudes
Where I go
• Contact Network
• Communities
• Facets
Rodolfo Salazar - Idea Works – rodolfo.salazar@rokensa.com
14. Benefits of a Strong Personal Brand
Self understanding
Visibility & presence
Differentiation
Control
Wealth
Continuity
Achievement
Fulfillment
15. Why LinkedIn?
• 5 billion yearly searches on the LinkedIn network
• Over 200 million users
• 274% more effective for lead generation than leading
social networks
• 2.74 lead to conversion rate on compared to Facebook
(.77)
17. LinkedIn tactics
Profile Optimization
• 100% Complete
• Keyword research
• Connections
Profile Engagement
• Content creation
• Group participation
• Keeping in touch
• Be curious, use
advance search
18. All Star Profile
• Aim for 100% Profile Completion
• Create a narrative for a personal
brand
• Showcase who you are along
with your goals
• Have a personal voice
• Create a strong “call to action”
• Be a resource
21. Your summary
Talk about how you can help your
client with your background vs.
just about yourself. 3rd or 1st
person is ok.
22. Skills, endorsements and recommendations
• Use target market focused
Kw & with strategic
customer focus
• Reciprocity!!!
• Recommendations – best
way to get some is to give
some! (3 or more for
complete profile)
23. Rank your profile with Keywords
Study two-three
top competitors
in your field
Type in target
market keywords
[personal injury
lawyer] & review
profiles that are
2/3rd degree
connections
Build a list of
keywords you
want to target
24. Build Connections
• Your own personal network via
email contacts
• Leverage your existing network
• Browse your networks connections
• Ask for an intro OR Send InMail
• Use “Connect” button
• Connect with everyone that you
think could help extend your reach
• Include your LinkedIn URL
everywhere (offline)
• If you have no pathway to a
potential contact…
• Search for “retail owner” – ask for an
intro or send InMail
• Join Groups of your target markets
• Save “People Searches” for a
weekly email alert
• Pay attention to network updates and
comment
25. Status Updates
• Original, professional oriented content that
speaks to your talents, abilities, and knowledge
• Always make each update public
• Aim for at least 2 updates weekly
• Share news about your company, your
achievements, colleagues, clients, relevant
articles
• Share tips that are relevant to your potential
clients and your business
• Try not to paste links, photos, infographics
without comments
• Don’t over-promote your company
26. Groups
• Create your own industry specific of
topic focused group
• Identify the top groups you want to
be part of
• Two schools of thought:
• Be a member of many groups
• Be a member of select groups (target
3-5; 2-3x weekly)
• Target most popular discussions / or
start your own (after spending
some time researching/being with
the group)
• Always add value, content, and
answer/help others with questions,
resources to get the most out of
each group
• Like other posts, interact, leave
fresh comments & thoughts
28. Be curious; use Advanced Search
Opportunity generation
• Search for key decision makers by “title” or “company”
• Search “open link” – members that are open to
receiving messages
• Slice your searches in any way, location, industry,
company, etc.
Meeting Preparation
• Search for key decision makers by “title” or “company”
• Gain a detailed perspective in to you clients or PR pitch