Finding the perfect candidate isn't easy. Neither is drafting a message that gets you that all-important response. In this free webinar, we'll cover how to run the most productive searches on LinkedIn and how to craft an InMail that merits a response. You'll come away with: • Advanced search techniques: Search smarter with our top three search combinations. • Insider InMail tips: Improve your response rates by using our social InMail framework. • A simple, repeatable process: Pipeline, manage, and reach candidates with a process you can't beat.

1. How to Run a LinkedIn Search
Like a Pro
Zack Andresen
Customer Education Consultant
zandresen@linkedin.com
Kristen Widman
Customer Education Consultant
kwidman@linkedin.com

2. What we’ll cover today
What is advanced search?
1
Social InMail techniques2
Live demonstration of advanced search3
4 Q&A

3. Housekeeping notes:
• Everyone on the line is muted by default. Please type
your questions into the Q&A box .
• Tweet about this webinar using #hiretowin.
• The presentation & recording will be sent via email.
• Send us feedback. Please fill out the survey at the
end.

4. What is advanced search?

5. 5
It’s more than just a long search string
(sales OR "business development" OR "account executive" OR "account manager" OR "district manager" OR "sales
manager" OR "district sales manager" OR "sales rep" OR "sales representative" OR "territory rep" OR "territory
representative" OR "sales consultant" OR "business development consultant") AND (paychex OR insperity OR kronos OR
intuit OR Oracle OR salesforce.com OR ADP OR “Automatic Data Processing”) AND (seeking OR seeker OR “looking for”
OR “in search of” OR “open to” OR “new job” OR “actively pursuing” OR “pursuing new” OR “searching for” OR “new
opportunity” OR “new opportunities” OR “available for” OR 1099 OR “temp to temp” OR consultant OR contractor OR “on
assignment” OR “on-assignment”) NOT (VP NOT director NOT engineer NOT coordinator NOT auditor NOT student NOT
buyer NOT procurement)

6. 6
This is advanced search
• Keywords, high performance
indicators, action words.
• Strategically apply refinement
filters.
• Account for human error.
• Search by what’s NOT on their
profile.
Save
Search
• Save your searches to a project.
• Set search alerts to be notified of
new potential candidates.

7. 7
This is advanced search
Sort
Send
• Personalize messages based on
commonalities.
• Review profiles for relevancy.
• Utilize the clipboard.
• Add to projects.

8. 8
3 cornerstone searches for each requisition
Ideal candidate (highly specific search, lower
volume, high quality)
Conceptual search (targeted search that is more
broad, higher volume, requires focused review for
relevancy)
Smart exclusion search (highly specific, takes out
terms from ideal & conceptual search using “NOT,”
lower volume but potentially high quality)

9. Social InMail techniques
Do’s & Don’ts

10. 10
Don’t: Include too much information

11. 11
Don’t: Make it feel like a template

12. 12
Don’t: Put the job title in the subject line

13. 13
Don’t: Focus on the job

14. 14
Do: Use our Social InMail framework
Social
Who & Why
WOW Factor
Call to Action

15. • School
• Relationship
• Function
• Groups
• When joined
15
Do: Use our top five InMail filters

16. 16
Thanks for watching!
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