Recomendaciones para que inviertan en tu proyecto digital o startup. Pitch Deck para presentar a inversionistas

1. CONFERENCIA: !
Recomendaciones para que inviertan en tu proyecto digital
- Deck para presentar a inversionistas -
/StartupStudioMX hello@startupstudio.mx www.startupstudio.mx@StartupStudioMX

3. No sólo se “pichea” a Inversionistas para conseguir capital y apoyo…

4. Se hace pitching en empresas para lanzar nuevos P&S…

5. …para vender!

6. …también se hace pitching para
conseguir cofundadores, empleados,
proveedores y/o aliados.

7. …y para presentar “vender” tu startup

8. Pillars of great pitch delivery
SIMPLICITY
CLARITY
PASSION
PRACTICE
DECK
Un “Investor Deck” o “Pitch Deck” es el documento que uIliza un emprendedor para
describir su proyecto/startup. Generalmente hay una versión resumida que uIliza como
soporte grafico cuando se da un pitch, y otra versión mas extensa que es la que se manda a
un inversionista para que conozca el startup.

9. The Deck

10. • DocSend with Harvard Business School.
• Studied more than 200 pitch decks (raised
$360M dls).
• To figure out the perfect deck for investors.
What did they find?

11. ¿Qué encontro el estudio?
Que el tiempo promedio que un
inversionista le dedica a leer/revisar
un Deck que recibe es muy poco!!!
Menos de 4 minutos.
Es por ello la gran imprtancia de
diseñar el mejor Deck posible
(claro, simple, memorable).

13. What Your Pitch Deck Is For…
The purpose of your Deck
is not to answer all possible
questions, nor close
immediate investment.

14. What Your Pitch Deck Is For…
It is to open investors
minds to your vision and
get them excited to know
more.

15. What Your Pitch Deck Is For…
The story you craft in
your Deck gets them
engaged…

16. Tips…
You want to give enough
information to grab their
interest, but not too much
as to overwhelm them.1

17. Tips…
Give them enough to
get excited about, but
leave them wanting
more.2

18. Tips…
Your Deck should be
able to stand on its
own, without your
presentation.3

19. Tips…
Compelling Decks are
concise, tell a story, are
visual, 10-13 slides.4

20. Errores más comunes en un Deck...

21. • Too many slides, too much
information.

22. “Wordy slides”
To avoid, follow Guy Kawasaki’s
10/20/30 Rule of Power Point for
slide design.

23. Too many product details,
or too many financial details.

24. • Belittling competitors.
• False confidence or
arrogance.
• False and/or silly
assumptions you can’t
back up or don’t have
data on.

26. By Startup Studio
Based in Sequoia Capital, Crowdfunder, LinkedIn,
Greylock and Tech Stars recommendations for
Investors Pith Decks.

27. Deck content
Secciones recomendadas que debe incluir un Deck…
1. Company Intro
2. Problem
3. Solution
4. Market Opportunity
5. The Product
6. Unique Value Proposition & Competition
7. Business Model
8. Market Approach (Customer Acquisition Strategy)
9. Team (& Key Stakeholders)
10. Momentum & Traction
11. Financials
12. Investment

28. Company Intro
• A quick one-liner summary that
combines your vision/product and the
mission of your company
• Keep it short and memorable.

30. The Problem
• Define the real problem/need you’re
solving, and for who.
• List current solutions
• Who else is already doing this…

32. Solution
• Explain your solution…
• Tell the story of your customer and
how customers use/value your
solution.

34. Market Opportunity
• Define Your Market: What business/
space you are in
• Total Market Size: $, Your Place/Niche
• Customers: who you serve
• Macro Trends & Insights

36. Product
• Images and visuals are better
than lots of text: show don’t tell.
• DEMO of your product

37. Unique Value Proposition
& Competition
• Where do you exist in the larger
overall Market Space?
• What are your Advantages?
• Who are the competitors?

39. Business Model
• Who is your primary customer & how do
you make money
• What is the pricing / model
• Life-time value of an average Customer
(How many months, how many dollars?)

41. Market Approach
(Customer Acquisition Strategy)
• Where are your customers looking
today and finding help?
• Where will you get in front of them?
• Target growth rates?
• Unique channels to find customers?

42. Team
• Highlight key team members and
their prior positions, successes,
domain expertise.
• Which roles are the keys to
success in your company/space?
• List your advisors.

43. Team slide example

44. Momentum & Traction
• Show your timeline and milestones to
date
• Growth metrics are key at early stage
• Revenue and # of customers to date
• Highlight press, partnerships, accolades
• Customer success stories and/or
testimonials

45. Financials
• Cash flow / burn rate
• Include 3-5 years of financial projections
• Mention key & critical assumptions in your
model of expenses, customer conversion,
market penetration %
• Highlight each of these Yearly for at least 3
years: Total Customers I Total Revenue I Total Expense I EBITDA

46. Investment
• State how much Capital you are raising, and
with Terms: Equity, Debt, Convertible Note
• What is the timing of your Capital raise?
• Who are your existing & notable investors,
if any?
• What are your key Use of Proceeds

47. /StartupStudioMX
hello@startupstudio.mx
www.startupstudio.mx
@StartupStudioMX
¡gracias!