1. Evaluation Question 2: How
effective is the combination of your
main product and ancillary texts?
Kayan Patel

2. Artist
We decided to make our artist the
centre of attention on the digi-pack
making him more recognisable and
allowing the target audience to
acknowledge his style and
individuality from other artists. The
colours on our digi pack was very
consistent with the colours that our
main character Alex Jones is
wearing. Also our website was also
the same colours to keep the
consistency going throughout our
production.

3. Costumes
Immediately after picking the
type of song and type of music
video we wanted to create we
knew exactly how to dress our
main character Alex Jones. We
decided to dress Alex Jones in a
bright and funky shirt to
empathises on the groovy beat.
We added on the hoody to make
our character be more urban yet
funky making him different from
others.

4. Props
As we collectively decided to
make the music video about
rollerblading, skating and
young love we made the main
focus of rollerblading and
skating. Rollerblading and
skating represents the carefree,
relaxing, summertime vibe with
the cool breeze brushing
against your face. This
complimented the type of song
and its genre.

5. Colour Effects & Lighting
After editing our music video, we decided to
make the colour of our film more retro as the
song was from the 80’s and we wanted it to be
recognisable and different from other music
videos. Therefore, we decided to give it on low
key lighting to give it that foggy/retrospective
look to give it that 80’s look.
However, the lighting created a binary
opposition since the weather and lighting of our
music video is rather dull compared to what it
should be which is bright. It creates a binary
opposition because the music video is based on
young love and a carefree life giving it a summer
vibe, therefore, it should be bright and vibrant.
However, we made it more retrospective, thus
lowering the brightness and also the weather at
times seems rather dull and cloudy.

6. Camera Shots & Images Used
We used a range of close up on our
character to emphasises who he is
and make him recognisable to our
target audience.
The graffiti in the background shows
the urban atmosphere and makes
Alex Jones more recognisable as an
urban/funky artist, as graffiti is a way
people express how they feel,
therefore, it links with out main
character as he is singing about how
he feels about this women who is a
‘bad mama jama’.

7. Font & Texts
Our Font on our digi pack and website
are consistent.
On the digi pack we decided to make the
letters in capitals, this stresses the
importance of our artists Alex Jones and
also makes it more recognisable towards
our target audience.
We made the colours different on the
font as we made sure it compliments the
background colour and is see able for
the target audience. Also the different
colours connotes the funky theme.