1. To be able to consider how successfully your main and ancillary texts work together.
When it came down to the way in which we were going to make and design our digipak
and magazine advert, we knew that we had to make it linkable with the original music
video. Our music video has very natural environments around it in the background, so
one of the first things we wanted to focus on was our background of our digipak and
advert. We therefore decided it best to return back to our filming location, which was in
the woods, and take some pictures of our lead singer in our filming location, with him in
his costume from the music video too.
This thereforecreates two solid ways in which the music video, the digipak and the
advert all have aspects to them which link together. These aspects make the digipak
much more effective as they are therefore much more relatable with the music video,
therefore making people whom watch the music video more likely to relate themselves
to the album cover as they will be able to link the two together and more likely consider
buying the album if its easily related to the artists music video. Another way in which we
have related our products is through our link between our two ancillary texts, both use a
specific kind of star image in which they both idolize our singer throughout both texts
by using lose ups and images of just Taylor. This creates a solid relationship between the
audience and the singer as they will know that the singer is the same person behind
both the advert and the digipak, therefore making the album better and easier to sell as
audience members will want to purchase something more, the more often they see it
advertised.
Another link between the texts is the amount of people shown on the digipak and within
the music video; although in the music video there is about three different people, with
two being the main people, there is still a solid connection. Throughout the music video,
it is the narrative behind the music video that shows how alone Taylor is, he has to make
the important decision of giving up something that he is in order to get the girl and has
to make the decision on his own, this can reflect onto Taylor loneliness in the digipak.
There is also the fact of how Taylor appears happy in the digipak; this is meant to link
with his emotions and the way in which he is starting tofind himself being much more
positiveabout how he is, therefore being a better man and a happier man.
We used lots of shots with trees in our music video and decided it best to show them in
our digipak and advert too as then the location would be fully supported and people
would feel a solid link between the texts.
The lyrics are also featured inside of the digipak to also give a very strong link between
the text and the song itself, so that the people who see the video will get to know the
lyrics and therefore will relate back to the digipak through the sight of the lyrics.
When it comes to the colors within the music video, both the music video, digipak and
the advert all have a very bright colored theme to them and I enjoyed keeping that style
the entire time. It keeps a solid connection between the texts and also allows for the
audience to feel a connection between all the texts.
Overall, I feel as if we have created a set of products which are just as effective both
individually as well as collectively. These points give a great link between the texts and
therefore make the texts much more effective.