2. CAMERA ANGLES
Close-up shot – There will be many close ups of the artist, this is because of
branding, celebrity culture, portrayal and the implications of looking good.
Close ups will appear on the lead actress in our music video, but also on
props and our setting. An example of this is in Azalea Banks’ music video of
212, the use of close ups was effective in Banks’ video as it helped to kick
start her career and build a reputation.
Panoramic shot – Through this shot, the setting will be displayed and the
shot will be successful in showing the urban element of our locations
(Camden) and links with the theme and lyrics of the song. This shot will be
an example of Goodwin’s theory as he suggests that the lyrics often match
the visuals.
3. Long shot – Long shots will be
useful in establishing the setting
and the character, it will show the
relationship between the actress
and the environment, also
audiences will also be able to view
her costume and her
behaviour/body language fully.
There will be very little detail visible
in the shot, as it is meant to give a
general impression rather than
specific information. Also, a long
shot of our second character
skateboarding would be effective.
Point of View shot – this will help the
audience to experience and feel a part
of what the main actor is doing. It will
help them experience the setting of the
video more intimately. So, we could get
the actress to film her walking down a
street for example.
moving camera angles-we may include some
moving camera angles as they give the video an
urban edge and are used in videos such as Jay-
Z’s 99 problems.
4. COLOUR
BLACK AND WHITE
The effect of using a black and white edit can connote a nostalgic
feeling to the music video and can sometimes show a more gritty,
urban edge to the video. This is demonstrated in Jay Z’s 99 Problems
where all of the shots are edited in black and white. As Jay Z’s video
and M.I.A’s video are quite similar due to their themes, using a black
and white edit at some parts can show the negative, grim side of
urban life more realistically.
5. COLOUR
COLOURFUL
We will leave parts in colour, we think bright colours are effective as
they stand out and add to the urban feel. We will include graffiti in
our video to portray a more positive outlook on life compared to the
negative lyrics. Colourful shots of the setting will also show the
modernisation of the urban city and how things are changing
positively. There is colourful graffiti in Coldplay’s ‘Every Teardrop Is A
Waterfall’. This use of colour vibrantly enhances the positive
connotations of graffiti and juxtaposes the stereotype of graffiti
being negative.
6. EDITING
Time lapse- we would like to incorporate a time lapse, possibly of
people on the street, into our video as we think it will make our video
look interesting and professional, also a lot of music videos now
include time lapses such as the opening to Coldplay’s ‘Every Teardrop
Is A Waterfall’. https://www.youtube.com/watch?v=fyMhvkC3A84
We also want to do on-beat editing in time to the song so it looks
better, the visuals will also be memorable as it will accord to the beat.
Furthermore, on-beat editing can also reflect the ever changing
development in our urban society. An example of this type of editing,
is Owl City's Fireflies - as the lights turn on in time to the song.
7. LIGHTING
For our lighting, we will be mainly relying
on natural lighting as we are planning on
filming the majority of our music video
outside and we would like to include some
light flares if we can. However, we are
eager to experiment with different filters in
the editing process. In Peace’s ‘World
Pleasure’ the use of a colourful filter near
the end gives a hazy vibe and looks
appealing to the eye.
It would be good if we could get silhouettes or
shadows of our character to show that we can
use a range of techniques of showing our
characters. Even though it looks satisfying, it
may be hard to produce, because we would
need a dark setting and extra lighting. In
Catfish And The Bottlemen’s ‘Pacifier’, they
have yellowy lighting in front of them which
creates their silhouettes and introduces the
band. So, if we get some lighting in front of
our character we could create this affect.
8. MISE-EN-SCENE
We want to get some
shots of money,
possibly in peoples
hands, in our video as
it relates to the lyrics.
We are planning on
using fake notes as we
will need a lot of it.
We also want to include shots
of graffiti in our video to
show the urban area and
lifestyle, also to show that
graffiti isn't always just
vandalism.
Our character will be
wearing urban style
clothing, maybe
slightly sporty gear to
represent the area
and to portray our
character to be
working class.
We want to include
skate culture and
show varied shots
of how skating fits
into the everyday
lives of some
teenagers.
