3. Character and Image
The theme running across all three texts reflect upon
Heavy-D’s image and his music. The bright colours
represent his personality and dress sense which reflects
in his portrait shots in the digipak. A brightly coloured
digipak will attract customers in to want to buy the
music and research further into the artist. The colours
in the graffiti wall represent happiness and excitement
as well as the graffiti symbolising the creativeness and
‘coolness’ of the rap elements in the song. Also the
graffiti wall is featured in the music video as a backdrop
for Heavy D.
4. Character and Image
Heavy D has a total of 3 costume changes in the
duration of the music video, reflecting his coolness and
rap style theme. He wears two different suits, showing
off his ‘men in black’ side of his personality like a James
Bond star, as well as a bright purple jacket and yellow
top which is featured on the digipak’s front cover.
5. Font and Imagery
As for the font sizing and colour, I decide to match
the graffiti wall’s colourful feel with bold purple and
yellow text reflecting Heavy-D’s clothing by matching
the colouring. The text and colouring runs through
out all three of the website, music video and digipak.
The text in the music video flows with the lyrics of
the song and is yellow coloured matching the
vibrancy of the beat.
6. Props
The amount of props used in the music video is very
limited, although there were special effects added in
the give the video a more professional and fun look.
For example text and other animation is added in to fit
in with the lyrics wording and timing.
The lyrics in the music video: “You even been around
the world, so you go, girl” were presented with
animation of a world rotating around Heavy D’s hands.
These special effects really added the fun and
excitement into the video that we thought we would
get extra marks for.
7. Target Audience
• As an end result we published the music video on
Facebook, Twitter and YouTube and got good
responses from all three websites. The main source
of people who viewed the video were young adults
and teenagers, due to the humour and brightly
coloured features. The video in general was more
aimed at the younger generation, as we were
bringing the video more into the 21st century with a
slight 90’s feel still to it, keeping some of Heavy D’s
originality.
