A guide for marketing your car wash with Signalhq.com, fostering customer loyalty with mobile coupons, QR codes, and text updates.

1. MARKETING
YOUR
CAR WASH
SIGNAL

2. MOBILE
COUPONS
A 2012 Accenture study found that half of American consumers
are open to receiving mobile offers on their phones.
Text marketing and mobile coupons are especially effective
in the car wash industry. A 2010 Mobile Commerce Daily case
study reported a 40% redemption rate on mobile car wash
coupons. The study also found mobile coupons were more
popular than paper coupons in the 18 – 24 age range, and led
to a single location gaining a significant advantage over
competing car wash locations within a 1-mile radius.
Setting up a mobile coupon campaign in Signal is easy and
affordable at just 1¢ per message.
Mobile couponing is on the rise. Increasingly,
customers are looking for paperless ways
to save money at their favorite restaurants,
convenience stores and auto service centers.
Pick a keyword (ex. ELGINWASH) customers will text to your short
code to join
Post signage inside and outside your garage with the prompt to join
Include information about your text coupon program on all
car wash receipts
Advertise your text coupon program in any print ad campaigns
Be sure to include your intended frequency and “message
and data rates may apply” on all advertisements for your
text program
CREATING A TEXT COUPON
PROGRAM AT YOUR CAR WASH

3. CONTROLLING REDEMPTION
Set coupon view limits to control use and prevent forwarding
Create dynamic expiration dates so each recipient has a limited
amount of time to redeem your offers
Manage coupon count-downs so users must use a coupon within “X”
minutes of opening
Track coupon clicks and opens to the individual users by mobile phone
number or email address
Cool text marketing ideas for car washes
Create a birthday club that automatically texts subscribers on
their birthday with a coupon for a free wash
Collect the make and model of customers’ vehicles with SMS
surveys, then segment your list with specific discounts for
Volkswagon owners, etc.
SENDING COUPONS
Send coupon car wash reminders after weather-related events,
when roads are salty
Create an automated “drip” campaign to text subscribers coupons
at even intervals after they join your list
(every 6 weeks, every 3 months, etc.)
Dispatch an immediate car wash coupon after new subscribers join
your list
Choose text-based coupons or design web coupons to match your
branding—even insert scannable barcodes!

4. EMAIL
MARKETING
Car washes can use email to promote new technology and
services, deliver coupons, and send triggered messages to
customers based on collected data like date of last visit, make
or model of vehicle, or service preference.
PROMOTING YOUR EMAIL LIST
Embed an email sign-up form on your website or Facebook page
Automatically email customers a car wash coupon after they join
your list
Use a “text to join” call to action on signage at your car wash so
customers can easily add their email addresses to your list via
their mobile phones
Email marketing remains the most
inexpensive and potent tool in a business
owner’s digital toolbox today. The bang for
the buck it offers compared to traditional
advertising and direct mail is indisputable.

5. SENDING EMAIL
UPDATES AND COUPONS
Use Signal’s flexible email templates to include information
about new products and services
Embed individual coupon codes or coupon links in the body
of your email
Send timed or triggered email messages to customers based
on their opt-in date, date of last visit, and more
Segment your list by zip code, automobile make and model,
and more
Custom data you collect in Signal can be used to target
audiences with messages specific to their preferences

6. MANAGING
MULTIPLE
LOCATIONS
CREATING SUB-ACCOUNTS
AND APPROVAL WORKFLOWS
Add sub-accounts for each of your locations
Create and control access to templates to keep branding consistent
Use approval workflows so marketing tasks are created at the store
level and approved at the corproate level
Generate and compare performance reports across all locations
Handle billing at the corporate level
MULTI-LOCATION
CUSTOMER COMMUNICATION
Add multiple locations to your Signal account and let customers opt-in
via text to their preferred location with our SMS zip code store locator
Generate offers and promotions at the corporate level and allow
access to individual store managers to promote to their lists
As your business expands, retain control of
your messaging at each location while keeping
the content and branding consistent.

7. SWEEPSTAKES
& PROMOTIONS
Customers can easily enter digital promotions via their mobile
phones, and if prompted to opt-in, you can collect their contact
information to use for future car wash marketing messages.
PROMOTING YOUR SWEEPSTAKES
Use in-wash with “text to enter” signage to collect entries via SMS
from in-cab customers
Post your sweepstakes to and collect entries from Facebook and Twitter
Place a QR code on in-store signage so customers can scan to enter
at the point of sale
GROW YOUR LIST
THROUGH GIVEAWAYS
Easily handle winner notifications through Signal’s automated system
Send secondary coupons to non-winning entries to drive sales
Ask participants to provide their email address or mobile contact
information before entering and grow your subscriber database
Grow your marketing list by offering
incentives and “gamifying” your promotions.
Sweepstakes, like giveaways, are a great way
to highlight more expensive services while
limiting available prizes.

8. Signal is a simple, all-in-one marketing platform designed to help
small and medium-sized businesses manage their marketing
tasks across platforms.
Email Marketing
Text Message Marketing
Social Media Management
Digital Promotions
Customer Database
FEATURES PRICING
$10 + MESSAGING FEES
Starts at
PER MO.
Interested in how Signal can work for your car wash business?
Email us today to set up a demo: hello@signalhq.com
$10
for each
additional
location
Multi-location
Accounts
Email Text
PER MO.
$4
unlimited for
up to 2,500
subscribers
–or–
$0.001
per message
PER MO.
1¢
pay only for
what you send
PER MESSAGE