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Mobile marketing for auto repair shops

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  1. 1. Text Message MarketingTipsFor Your Auto RepairShopPresented
  2. 2. SMS (Short MessageService) TextMessage Marketing is theability to send “permission-based” text messages to agroup of people who haveopted-in to your mobile list.The small, yet powerful, 160character space is one ofthe best marketing toolsavailable today.What Is Text Message Marketing?
  3. 3. How Text Message Marketing Works
  4. 4. Why Text Message Marketing?WHY?Text Messagingis the Most-UsedMobile ServiceMore Than 6BILLION MobileSubscribersWorld-wideMost MobileUsers Send andReceive TextMessages DailyMore Than ½ ofU.S. MobileSpending isLOCALConsumersALWAYS HaveTheir MobileDevices withThem4.1 Billion TextsAre Sent Daily inthe U.S Alone
  5. 5. Extremely TARGETEDPermission-Based (Opt-in)Reliable, INSTANT ReachBenefits of Text Message Marketing
  6. 6. High Open RatesHigh Response RatesReduced Advertising CostsBenefits of Text Message Marketing
  7. 7. Personalized CommunicationBuilds Client LoyaltyCan Go ViralBenefits of Text Message Marketing
  8. 8. Ways to Build Your Mobile ListText toJoinEmailListWebsiteSign-UpPeople Opt-inUsing YourKeyword andShort CodeAdd a MobileSign-UpForm to YourWebsiteEmail YourCustomer Listand Ask Themto Join YourMobile List
  9. 9. SocialMediaSign-UpAsk YourSocial MediaFollowers toJoin YourMobile ListManualSign-UpNewsletterSign-UpCreate aNewsletter onAuto TopicsManuallyAdd NewClients WhoAgree toJoinWays to Build Your Mobile List
  10. 10.  Auto Repair ShopFlyers Business Cards Radio Ads TV Commercials Billboards T-shirts Posters Anywhere Else YourTarget Market WillSee Them!Where to Advertise YourShort Code and Keyword?
  11. 11. Text Message Marketing IdeasFor Your Auto Repair ShopIdea #1 Idea #2 Idea #3UseAppointmentReminders toCut Down on“No-Shows”Offer MobileCouponsandDiscountsSend TextMessageOffers onSlow Daysto IncreaseTraffic
  12. 12. Text Message Marketing IdeasFor Your Auto Repair ShopIdea #4 Idea #5 Idea #6SendCustomersHelpful AutoTips fromTime to TimeAlertAudienceAbout NewProductsandServicesSendCustomersAuto ServiceReminders
  13. 13. Text Message Marketing IdeasFor Your Auto Repair ShopIdea #7 Idea #8 Idea #9Use QR Codesto DirectPeople to YourWebsite orDirections toYour AutoRepair ShopHoldContestswith YourMobile Listto KeepThemEngagedImplement a“Forward toa Friend”CouponProgram
  14. 14. Text Message Marketing IdeasFor Your Auto Repair ShopIdea #10 Idea #11 Idea #12Send “ThankYou”Messages toYourCustomersCommunicate EfficientlyWith StaffMembersConductClientSatisfactionSurveys andPolls
  15. 15. Different Types of Text Marketing Usesfor AppointmentsConfirmation Reminder CancellationTypes of TextMessage Uses forAppointments
  16. 16. Different Types of TextMarketing CampaignsSaveMoreSpendMorePurchaseMoreGet aFreebieTypes of TextMarketingCampaigns
  17. 17. Let’s Take a Closer Look at These…
  18. 18. EXAMPLEMs. Smith, youhave anappointmentwith Auto RepairSpot on January6th at 3pm.Please call 555-555-5555 if youcan not make it.Confirmation
  19. 19. EXAMPLEMr. Jones, yourquarterly OilChange is due.Please contactAuto RepairSpot at 555-555-5555 toschedule.Reminder
  20. 20. EXAMPLEMrs. Brown, I amsorry, but we hadto cancel yourappointment withAuto Repair Spoton Jan 9th. Pleasecall us toreschedule at555-555-5555Cancellation
  21. 21. SaveMoreEXAMPLEShow this textto receive 20%off any serviceat Auto RepairSpot EXP 5/15
  22. 22. EXAMPLESpend $500 ormore at AutoRepair Spot andreceive $100OFF your nextservice whenyou show thistext. EXP 5/15SpendMore
  23. 23. EXAMPLEPurchase anyservice at AutoRepair Spot andreceive 50% OFFan additionalservice when youshow this text.EXP 5/15PurchaseMore
  24. 24. EXAMPLEGet one service($200 or more) atAuto Repair Spotand receive aFREE service (upto $50) when youshow this text.EXP 5/15Get aFreebie
  25. 25.  Reduce “No-Shows” Ability to Fill More CanceledAppointments Lowers Lost Revenue Saves Staff Some Time Easy - No Software or TechnicalKnowledge RequiredBenefits of Appointment Reminders
  26. 26. How to Use QR Codes Send Users to a MobileTour of Your Shop Send Users to YourCoupons and DiscountOffers Send Users to Your Photosand Social Media Sites
  27. 27. How to Use QR CodesPut Your QR Codes on ALLMarketing MaterialsPut QR Codes on YourReceipts
  28. 28.  Tell List Subscribers What toExpect as Soon as They Join Always Include Your Auto RepairShop’s Name in Your Messages Make it Easy for Your Customersto Opt-Out of Your List Notify Customers of PotentialText Message CostsText Message MarketingPoints to Remember
  29. 29.  Sending Out Sporadic,Inconsistent Messages Sending Out Spam ONLY Sending Out PromotionsText Message MarketingMistakes to Avoid
  30. 30. THANK YOUFor Viewing Our Text MessageMarketing Presentation!If You Would Like More Information AboutText Message Marketing, Contact Us