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  1. 1. Top 5 Ways <br />Hotel Operators<br />can increase sales, cut costs and improve performance using <br />the mobile channel<br />
  2. 2. 1. Make your guests feel special<br />People are emotional beings. If you are nice to your guests and treat them with respect they will a) come back for more and b) recommend your brand to a friend.<br />
  3. 3. So how do you make customers feel special <br />using the mobile channel?<br />
  4. 4. Pre-arrival text alerts with useful info – weather, traffic, what’s on...<br />FROM: HOTEL<br />Dear Sam, looking forward to your stay. FYI - the weather forecast is overcast and wet for the next 3 days so come prepared!<br />
  5. 5. Text alerts with last minutes deals, special offers, free upgrades, free drinks/meals...<br />FROM: HOTEL<br />Hi John, dine in our restaurant tonight and enjoy a free bottle of house wine on us.<br />
  6. 6. 2.Make your advertising measurable and interactive <br />Place Text-for-CouponorText-to-Wincall-to-actions on your ads to generate rich leads and build a valuable mobile database. <br />
  7. 7. Free text the code BH4 to 50015 to receive 3 nights for the price of 2 in any of our hotels. Limited offer only. <br />Each channel and media will have a unique code so you can identify which channel or media works best. This will allow you drop or re-negotiate ads that are under performing. <br />
  8. 8. 3.Incentivise your guests to return<br />Reward customers for their loyalty with mobile based loyalty programs/rewards clubs.<br />
  9. 9. Rewards can be delivered direct to the customers mobile phone<br />FROM: HOTEL<br />Hi Joan, you have earned 100 points which entitles you to a free stay in any of our hotels.<br />
  10. 10. “What gets measured gets managed”<br />Peter Drucker- “father” of modern management<br />4. Collect and measure customer satisfaction in real-time<br />Identify and address problems as they arise, motivate staff and improve your tripadvisor rating.<br />
  11. 11. Text-Your-Feedback can be promoted on check-out, in your bar/restaurant, gym, leisure centre, bedroom or conference room allowing you capture feedback right when the customer is experiencing your product. <br />Much higher response rates than email or paper based feedback systems <br />Fully automated<br />Customers can give feedback anonymously without feeling awkward<br />Sends a powerful message to your customers that you care <br />Set performance goals and motivate staff<br />
  12. 12. 5. Communicate with staff in real- time<br />Good communication is key to team building and a highly motivated, productive team goes a long way towards ensuring the success of your business.<br />
  13. 13. How we can help... <br />
  14. 14. Our portfolio of services (1 of 2)<br />Feature Rich Web Based Software Platform <br />Full Reporting and <br />Analytics <br /><ul><li>Coupons
  15. 15. Customer Relationship Management
  16. 16. Customer Profiling
  17. 17. Database Segmentation
  18. 18. Polls/Surveys/Alerts/News
  19. 19. Interactive Competitions
  20. 20. 2 Way Engagement
  21. 21. Loyalty/Rewards Programs
  22. 22. Real-Time Reporting
  23. 23. Unique Codes for Measuring Effectiveness across Multiple Channels
  24. 24. Weekly and Monthly Email and SMS Reports sent to Key Staff
  25. 25. Opt In and Opt Out Metrics
  26. 26. Engagement Metrics</li></li></ul><li>Our portfolio of services (2 of 2)<br />Mobile Marketing Consultancy<br />Mobile Optimised Websites<br />Full Integration with <br />your Existing Systems<br /><ul><li>Mobile Marketing Workshops
  27. 27. Enterprise Level Campaign Planning
  28. 28. Dedicated Account Managers
  29. 29. Consumer Engagement Strategies
  30. 30. Promotions Development
  31. 31. Ideal for Delivering Feature Rich Content
  32. 32. Optimised for Mobile with Quick Download
  33. 33. Works Perfectly in Tandem with Text Messaging
  34. 34. No Content Limitations
  35. 35. Simple Navigation
  36. 36. Simplify IT Operations
  37. 37. Optimise IT
  38. 38. Structure
  39. 39. Reduce Complexity
  40. 40. Save Time
  41. 41. Enable Optimum Performance</li></li></ul><li>Getting Started<br />We Manage Your Mobile Strategy<br />(you sit back and relax – we take care of everything) <br />For a competitive quote call us now on +353 66 7185721. We will have you up and running within 5 business days. <br />We’re looking forward to working with you,<br />Some of our Clients:<br />Brian Stephenson<br />Managing Director<br />HOTEL<br />